Double Cola
Encyclopedia
Double Cola is the name of a soft drink
and the company that manufactures Double Cola.
brand of soft drink
, predominantly distributed east of the Mississippi River
, and available in select international markets.
, especially around Evansville
(e.g. Double Cola Fields
). It was once marketed as a lower-cost alternative to Coca-Cola
and other soft drinks, but Double Cola is now marketed as a premium brand in that area, with the same or higher price than Coca-Cola or Pepsi-Cola. The company hopes to continue re-entry in all of its former U.S. markets, and expand into the Midwest, in the near future. Diet versions
of both Double Cola and Ski have been developed in recent years, as has Cherry Ski, which tastes like Mountain Dew Code Red and was developed several years before.
The "Jumbo" line of fruit-flavored drinks has been expanded to include peach, strawberry, pineapple, fruit punch, root beer
, and blue creme soda. Some of these drinks are available only in very limited areas.
Speculation that expansion to Middle Eastern markets was at least in part a chance to exploit the company's low profile and consequent lack of political
connotations now inherent in the Coke–Pepsi struggle. Though the Double Cola company's international sales are not as large as Coke or Pepsi, their presence in South Asia, South America, the Middle East and consumption in 17 nations comprises their international market. Their two other brands, Oranta orange drink and Chaser lemon-lime drink, are available only in the international markets, and represent the extent of the international product line other than Double Cola itself.
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
and the company that manufactures Double Cola.
Company
Double Cola is a regionally manufactured U.S.United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
brand of soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
, predominantly distributed east of the Mississippi River
Mississippi River
The Mississippi River is the largest river system in North America. Flowing entirely in the United States, this river rises in western Minnesota and meanders slowly southwards for to the Mississippi River Delta at the Gulf of Mexico. With its many tributaries, the Mississippi's watershed drains...
, and available in select international markets.
Marketing
It was formerly available in a somewhat-wider area of the South. Yet Double Cola is a distinctive part of culture in Southern IndianaIndiana
Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...
, especially around Evansville
Evansville, Indiana
Evansville is the third-largest city in the U.S. state of Indiana and the largest city in Southern Indiana. As of the 2010 census, the city had a total population of 117,429. It is the county seat of Vanderburgh County and the regional hub for both Southwestern Indiana and the...
(e.g. Double Cola Fields
EVSC Double Cola Fields
EVSC Fields is a high school soccer complex located in Evansville, Indiana near Roberts Stadium. Owned and operated by the Evansville Vanderburgh School Corporation, the facility serves as home field for EVSC schools and the area's two private parochial schools. EVSC Fields was formerly known as...
). It was once marketed as a lower-cost alternative to Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
and other soft drinks, but Double Cola is now marketed as a premium brand in that area, with the same or higher price than Coca-Cola or Pepsi-Cola. The company hopes to continue re-entry in all of its former U.S. markets, and expand into the Midwest, in the near future. Diet versions
Diet soda
Diet sodas are typically sugar-free, artificially sweetened, non-alcoholic carbonated beverages generally marketed towards health-conscious people, diabetics, athletes, and other people who want to lose weight, improve physical fitness, or reduce their...
of both Double Cola and Ski have been developed in recent years, as has Cherry Ski, which tastes like Mountain Dew Code Red and was developed several years before.
The "Jumbo" line of fruit-flavored drinks has been expanded to include peach, strawberry, pineapple, fruit punch, root beer
Root beer
Root beer is a carbonated, sweetened beverage, originally made using the root of a sassafras plant as the primary flavor. Root beer, popularized in North America, comes in two forms: alcoholic and soft drink. The historical root beer was analogous to small beer in that the process provided a drink...
, and blue creme soda. Some of these drinks are available only in very limited areas.
Speculation that expansion to Middle Eastern markets was at least in part a chance to exploit the company's low profile and consequent lack of political
Politics
Politics is a process by which groups of people make collective decisions. The term is generally applied to the art or science of running governmental or state affairs, including behavior within civil governments, but also applies to institutions, fields, and special interest groups such as the...
connotations now inherent in the Coke–Pepsi struggle. Though the Double Cola company's international sales are not as large as Coke or Pepsi, their presence in South Asia, South America, the Middle East and consumption in 17 nations comprises their international market. Their two other brands, Oranta orange drink and Chaser lemon-lime drink, are available only in the international markets, and represent the extent of the international product line other than Double Cola itself.
External links
- Double Cola official website