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Dove (chocolate)
Overview
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
made and marketed by the Mars company
Mars, Incorporated
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...
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The name comes from Dove Candies & Ice Cream, which were Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
sweet shops owned by Leo Stefanos
Leo Stefanos
Leo Stefanos was the owner of Dove Candies & Ice Cream in Chicago and the inventor of the DoveBar.Born in Greece, Stefanos settled on Chicago's South Side to raise a family...
, a Greek-American. In 1956, Stefanos created the Dove brand of ice cream bars
Dove Bar
DoveBar is an American ice cream bar, created by Leo Stefanos at Dove Candies & Ice Cream in Chicago in 1956, and introduced nationally in 1985. The brand was bought by Mars Inc. in 1985, and the Dove Bar today is made by M&M/Mars. The Dove chocolate brand was named for the ice cream.Each ice...
, which were only sold locally in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
until 1985 when distribution began in selected cities around the country. The Galaxy brand was first launched in the UK in 1960. In 1986, the company was acquired by Mars, Incorporated
Mars, Incorporated
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia,...
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The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, Caramel
Caramel
Caramel is a beige to dark-brown confection made by heating any of a variety of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons, and as a topping for ice cream, custard and coffee....
and Fruit & Nut varieties, Minstrels
Minstrels (chocolate)
Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Ireland, South Africa, Cyprus, France, Malta, and Spain....
, Ripple
Ripple
Ripple is the more common name for a capillary wave in fluid dynamics.Ripple can also refer to:* Ripple , a non-profit click-to-donate internet site and search engine* Ripple effect, the socio-educational phenomenon...
(milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, and Truffle
Chocolate truffle
A chocolate truffle is a type of chocolate confectionery, traditionally made with a chocolate ganache center coated in chocolate or cocoa powder, usually in a spherical, conical, or curved shape...
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