Drink It Up
Encyclopedia
"Drink It Up" is the first single by Negativland
released from the 1997 album Dispepsi
. The song is about a man who is gleeful thinking about Pepsi
, but gets exaggeratedly depressed with other soft drinks. Its music video
was released on the Our Favorite Things
DVD.
s from the point of view of the singer. For example, Sweet Success would fail him and Samuel Adams
lager would make him "ale", but he gets happy when he starts drinking Pepsi
.
However, when the singer praises Pepsi, he sings "my mind just turns to Pepsi," implying that his brain has literally turned into Pepsi. The phrase is a subtle reference to the notion of one's brain becoming waste.
On the album Dispepsi
, the song transitions into "Why Is This Commercial?", the remainder of "Drink It Up". It competes with "Christianity Is Stupid
" for the song that has the fewest samples in it; the only sample features a child talking about a Pepsi advertisement about a vending machine that refuses to accept a man's dollar bill.
Negativland
Negativland is an experimental music and sound collage band which originated in the San Francisco Bay Area in the late 1970s. They took their name from a Neu! song, while their record label is named after another Neu! song...
released from the 1997 album Dispepsi
Dispepsi
Dispepsi is an album by the band Negativland. It was released on July 29, 1997 by Seeland Records, Negativland's record label. It is structured to be a statement against the major soft drink companies and contains many samples of advertisements therefrom....
. The song is about a man who is gleeful thinking about Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
, but gets exaggeratedly depressed with other soft drinks. Its music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
was released on the Our Favorite Things
Our Favorite Things
Our Favorite Things is a compilation DVD by the band Negativland, released on November 27, 2007. The original release date on October 23 was skipped due to a pressing error in the DVDs and the bonus CD, a collection of Negativland covers done by an a cappella doo-wop group. It contains 20 of the...
DVD.
Structure
"Drink It Up" was sung by Don Joyce and David Wills. The lyrics incorporate verbal punPun
The pun, also called paronomasia, is a form of word play which suggests two or more meanings, by exploiting multiple meanings of words, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use and abuse of homophonic,...
s from the point of view of the singer. For example, Sweet Success would fail him and Samuel Adams
Samuel Adams (beer)
Samuel Adams is an American brand of beer brewed by the Boston Beer Company and its associated contract brewers. The company was founded in 1984 by Jim Koch, Harry M. Rubin, and Lorenzo Lamadrid in Boston, Massachusetts, USA...
lager would make him "ale", but he gets happy when he starts drinking Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
.
However, when the singer praises Pepsi, he sings "my mind just turns to Pepsi," implying that his brain has literally turned into Pepsi. The phrase is a subtle reference to the notion of one's brain becoming waste.
On the album Dispepsi
Dispepsi
Dispepsi is an album by the band Negativland. It was released on July 29, 1997 by Seeland Records, Negativland's record label. It is structured to be a statement against the major soft drink companies and contains many samples of advertisements therefrom....
, the song transitions into "Why Is This Commercial?", the remainder of "Drink It Up". It competes with "Christianity Is Stupid
Christianity Is Stupid
"Christianity Is Stupid" is the most well-known song from Negativland's 1987 breakthrough album, Escape from Noise. In the song, Negativland rearranges words and phrases to form a different meaning. They sampled phrases from a 1971 sermon by Rev. Estus Pirkle . Pirkle's narrative included an...
" for the song that has the fewest samples in it; the only sample features a child talking about a Pepsi advertisement about a vending machine that refuses to accept a man's dollar bill.