Drum is a brand of fine-cut handrolling tobacco

Tobacco

Tobacco is an agricultural product processed from the leaves of plants in the genus Nicotiana. It can be consumed, used as a pesticide and, in the form of nicotine tartrate, used in some medicines...

, or shag

Shag (tobacco)

Shag, also known as rolling tobacco and loose tobacco is fine-cut tobacco used to make self-made cigarettes by hand rolling the tobacco into rolling paper or injecting it into filter tubes. It got its name from the finely cut strands appearing like 'shag' and was originally considered poor quality...

. It was originally produced and distributed by the Douwe Egberts

Douwe Egberts

Douwe Egberts is a Dutch corporation that processes and trades coffee, tea, and other groceries. Its full name is Douwe Egberts Koninklijke Tabaksfabriek-Koffiebranderijen-Theehandel NV, which translates as "Douwe Egberts Royal Tobacco Factory - Coffee Roasters - Tea Traders, Plc."...

 corporation. Douwe Egberts was purchased by the Sara Lee Corporation, which sold Drum to Imperial Tobacco

Imperial Tobacco

Imperial Tobacco is a global tobacco company headquartered in Bristol, United Kingdom. It is the world’s fourth-largest cigarette company measured by market share , and the world's largest producer of cigars, fine-cut tobacco and tobacco papers...

, the current British producer. After Douwe Egberts discontinued Drum in the USA, Republic Tobacco

Republic Tobacco

Republic Tobacco LP is a multinational wholesaler, distributor, and retailer of tobacco, based in the Chicago suburb of Glenview, Illinois, United States....

 of Glenview, Illinois, began making its own version of Drum for distribution in the United States, usually sold accompanied by a package of JOB

JOB (rolling papers)

JOB rolling papers are a popular brand of cigarette paper produced by Republic Tobacco in Perpignan, France. In 1838, a French craftsman named Jean Bardou came up with the idea for a booklet of rolling papers made of thin, pure rice paper...

 rolling papers

Rolling papers

Rolling papers are small sheets, rolls, or leaves of paper which are sold for rolling one's own cigarettes either by hand or with a rolling machine...

. Both versions are considered halfzware (Dutch for "half-strength") type tobaccos, although the flavors and cuts are not the same due to different methods of curing. Halfzware usually indicates a combination of dark Kentucky burley and bright Virginia tobaccos. Imperial also produces Drum in gold (blonde) and light (mild) varieties. Drum's main competitor in the US is Bali Shag rolling tobacco. Drum is known for being Vincent Vega's, from Pulp Fiction

Pulp fiction

Pulp fiction may refer to:* pulp magazines, short stories presented in a magazine format, printed on cheaply made wood-pulp paper* Pulp Fiction, a 1994 film directed by Quentin Tarantino...

, rolling tobacco of choice.

The two versions of Drum are made in different locations and have different sensory properties. European Drum is barrel-cured in the Netherlands using a centuries-old process, whereas the American version is made at the Top Tobacco factory in North Carolina.

Drum in most european countries does not include rolling papers.

A packet of Drum Tobacco can be seen in the blockbuster hit Pulp Fiction. The packet is clearly visible on a table prior to Uma Thurman ingesting narcotics

European Blends

Tobacco	Select	Original	Bright Blue	Gold
Dark Kentucky	******	*****-	**----	*-----
Bright Virginia	******	*****-	*****-	****--
Burley & Oriental	------	------	***---	****--

External links

• Imperial Tobacco Drum