The Dubai Summer Surprises (DSS) is an annual festival event that was launched in the summer of 1998 by the Dubai government in order to promote Dubai as a family holiday destination. The summer travel event focuses on fun, knowledge, and entertainment for kids during the yearly summer vacation and attracts families year after year.
The Dubai Summer Surprises lasts for 10 weeks and normally runs during the months of June to September. The weeks of the DSS are divided into themes called surprises and named according to the activities being held during that period. The different surprises are organised by various government departments, in association with the shopping malls, hotels, and sponsoring companies. The last themed promotion is always the Back-2-School Surprises.

Dubai Summer Surprises is the summer counterpart of the Dubai Shopping Festival

Dubai Shopping Festival

Dubai Shopping Festival started on February 15, 1996 as a retail event intended to revitalise retail trade in Dubai, United Arab Emirates. It has since been promoted as a tourist attraction...

. For ten weeks, special events are held in many of the shopping malls with themes changing weekly. It has a family emphasis, focusing on both fun and education.

Modesh Fun City is an edutainment area for kids, open throughout the duration of the festival.

External links

• Dubai Summer Surprises
• Dubai Summer Surprises 2011