Duracell Bunny
Encyclopedia
A Duracell Bunny is any of several anthropomorphic pink rabbits powered by batteries, used to promote Duracell
brand batteries. In commercial advertisements, the Duracell Bunny is actually only one of these rabbits, powered by a Duracell
battery rather than rival batteries. The point of the advertisement is that the bunny powered by a Duracell battery can continue functioning for a longer amount of time before its battery runs down.
The advertisements usually feature the bunnies competing in some way, for example, a game of football or a race.
The Duracell Bunny campaign was launched in 1973 and predates the Energizer Bunny
, which was created in 1989. There are differences in appearance—the Energizer Bunny wears sunglasses, has larger ears, is a different shade of pink, and has a different body shape. Also, while the Energizer Bunny is a single rabbit, the Duracell Bunnies are a species. The Energizer Bunny is depicted with a drum, because the Duracell Bunny toys had drums. The Duracell Bunny advertising campaign has changed, and Duracell Bunnies are usually depicted as doing something other than beating a drum.
The Duracell Bunny does not appear in North America
, due to Energizer filing a trademark claim for the marketing use of a "battery bunny" in the United States and Canada. However, it occasionally appears on grey market
Duracells or counterfeit
Duracells, usually of Chinese origin.
The Duracell Bunny was originally trademarked for use in the US and other countries. Duracell failed to renew its US trademark of the bunny and as a result, lost it. Energizer, seeing an opportunity, trademarked a new bunny for its use.
In Europe & Australia the term "Duracell Bunny" has entered the vernacular as a term for anything that continues indefatigably while in North America the term "Energizer Bunny" has a similar connotation.
In the UK in 1995, limited editions of the Bunny could be found wearing the kit of Blackburn Rovers
- of whom the Bunny was an avid fan following their Premier League Title success.
Duracell
Duracell is a brand of batteries manufactured by Procter & Gamble.Additionally, Duracell owns the Procell professional-use brand.-Products:Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V...
brand batteries. In commercial advertisements, the Duracell Bunny is actually only one of these rabbits, powered by a Duracell
Duracell
Duracell is a brand of batteries manufactured by Procter & Gamble.Additionally, Duracell owns the Procell professional-use brand.-Products:Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V...
battery rather than rival batteries. The point of the advertisement is that the bunny powered by a Duracell battery can continue functioning for a longer amount of time before its battery runs down.
The advertisements usually feature the bunnies competing in some way, for example, a game of football or a race.
The Duracell Bunny campaign was launched in 1973 and predates the Energizer Bunny
Energizer Bunny
The Energizer Bunny is the marketing icon and mascot of Energizer batteries in North America. It is a pink toy rabbit wearing sunglasses and blue and white striped sandals that beats a bass drum bearing the Energizer logo. It is a parody of the preexistent Duracell Bunny, still seen in Europe and...
, which was created in 1989. There are differences in appearance—the Energizer Bunny wears sunglasses, has larger ears, is a different shade of pink, and has a different body shape. Also, while the Energizer Bunny is a single rabbit, the Duracell Bunnies are a species. The Energizer Bunny is depicted with a drum, because the Duracell Bunny toys had drums. The Duracell Bunny advertising campaign has changed, and Duracell Bunnies are usually depicted as doing something other than beating a drum.
The Duracell Bunny does not appear in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
, due to Energizer filing a trademark claim for the marketing use of a "battery bunny" in the United States and Canada. However, it occasionally appears on grey market
Grey market
A grey market or gray market also known as parallel market is the trade of a commodity through distribution channels which, while legal, are unofficial, unauthorized, or unintended by the original manufacturer...
Duracells or counterfeit
Counterfeit
To counterfeit means to illegally imitate something. Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product...
Duracells, usually of Chinese origin.
The Duracell Bunny was originally trademarked for use in the US and other countries. Duracell failed to renew its US trademark of the bunny and as a result, lost it. Energizer, seeing an opportunity, trademarked a new bunny for its use.
In Europe & Australia the term "Duracell Bunny" has entered the vernacular as a term for anything that continues indefatigably while in North America the term "Energizer Bunny" has a similar connotation.
In the UK in 1995, limited editions of the Bunny could be found wearing the kit of Blackburn Rovers
Blackburn Rovers F.C.
Blackburn Rovers Football Club is an English professional association football club based in the town of Blackburn, Lancashire. The team currently competes in the Premier League, the top tier of English football....
- of whom the Bunny was an avid fan following their Premier League Title success.