E-mart
Encyclopedia
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
. There are 127 stores across the country. It was founded on 12 November 1993 by Shinsegae
Shinsegae
Shinsegae is a South Korean department store franchise, along with several other businesses, headquartering in Seoul, South Korea. The name of Shinsegae literally means "New World" in Korean...
, and was the first discount retailer in South Korea.
E-Mart is the oldest and largest discount store chain in Korea with total sales volume exceeding US$ 9.4 billion in 2009. It was established in 1993. With aggressive new store openings and acquisition of Wal-Mart Korea in 2006, E-Mart is enjoying its retail leadership in the discount store market.
E-Mart is also the first Korean retailer to advance into China with the aim to become one of top leading global retailers. As of January 2011, there are 27 stores in China.