EHS Brann
Encyclopedia
EHS 4D Group is a direct marketing
, data and digital communications group with over 300 staff based in London
and Cirencester
. Their main operations revolve around creativity, planning, campaign management, data, print production, digital media, digital technology, media and process enhancement.
EHS 4D Group is a part of the Euro RSCG 4D network, member of Euro RSCG Worldwide
- the world’s fifth largest global agency, with 233 offices across the globe that specialise in advertising, marketing services, interactive, healthcare and corporate communications. Euro RSCG Worldwide is the largest unit of Havas
, the world’s sixth largest communications group.
, Polaroid
and The Daily Telegraph
were among the agency’s first clients. In 1990, after difficult trading in recession, Evans Hunt Scott was bought by Eurocom (later Havas). In 1995, EHS funded direct response media start-up, All Response Media, led by Andy Sloan and in 2000 merged with Real Time, a web design company, to create the UK’s first integrated direct-digital agency. In 2001 EHS was involved in another merger, this time with Brann Agency UK, creating Europe’s largest DM agency and inheriting Brann Data (the specialist data marketing agency) which was subsequently rebranded EHS Brann Discovery.
Under the creative direction of Terry Hunt and Ken Scott, Evans Hunt Scott earned over 100 UK and international direct marketing and advertising awards. In 1993 Terry was closely involved in the development and testing of the Tesco Clubcard, and was instrumental in the re-launch of the Clubcard programme during 1999.
In 1996, Terry was voted Agency Direct Marketer of the Year. He was elected a Fellow of the Institute of Direct Marketing in 1997 - the same year that Evans Hunt Scott was voted Campaign ‘Direct Marketing Agency of the Year’. In 2001 Terry led the merger of Evans Hunt Scott with digital design agency Real Time, to create a digital-data integrated agency (one of the first of its kind upon its inception). In 2002 he led the merger with Brann to create EHS Brann, one of the biggest direct agencies in Europe. In 2004 he published Scoring Points, the story of Tesco and its unique success in customer loyalty. The book was named as WH Smiths' Business Book of the Month in February of that year. In 2005 Terry was cited by Marketing Direct magazine as the UK's "most powerful" individual in the UK direct marketing industry.
, COI
, News International
and Diageo
.
EHS Brann Discovery is a provider of database services, analytics, data planning and consultancy. Clients include Mazda
, Royal Mail
and NCP
.
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
, data and digital communications group with over 300 staff based in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and Cirencester
Cirencester
Cirencester is a market town in east Gloucestershire, England, 93 miles west northwest of London. Cirencester lies on the River Churn, a tributary of the River Thames, and is the largest town in the Cotswold District. It is the home of the Royal Agricultural College, the oldest agricultural...
. Their main operations revolve around creativity, planning, campaign management, data, print production, digital media, digital technology, media and process enhancement.
EHS 4D Group is a part of the Euro RSCG 4D network, member of Euro RSCG Worldwide
Euro RSCG
Euro RSCG Worldwide is one of the largest integrated marketing communications agencies in the world, made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. Euro RSCG provides advertising, marketing services, corporate...
- the world’s fifth largest global agency, with 233 offices across the globe that specialise in advertising, marketing services, interactive, healthcare and corporate communications. Euro RSCG Worldwide is the largest unit of Havas
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
, the world’s sixth largest communications group.
Corporate history
EHS 4D Group was founded 22 years ago as Evans Hunt Scott: a specialist in direct marketing. In 2002, Brann Worldwide merged with Evans Hunt Scott to form EHS Brann and in 2005, EHS Brann merged with Euro RSCG digital specialist Euro RSCG Interaction, creating EHS Brann Digital. In early 2010 EHS Brann became EHS 4D Group, displaying an even higher level of integration between EHS and the Euro RSCG Worldwide network.Evans Hunt Scott
Evans Hunt Scott was founded in 1986 by Terry Hunt with David Evans and Ken Scott. VolkswagenVolkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
, Polaroid
Polaroid Corporation
Polaroid Corporation is an American-based international consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February...
and The Daily Telegraph
The Daily Telegraph
The Daily Telegraph is a daily morning broadsheet newspaper distributed throughout the United Kingdom and internationally. The newspaper was founded by Arthur B...
were among the agency’s first clients. In 1990, after difficult trading in recession, Evans Hunt Scott was bought by Eurocom (later Havas). In 1995, EHS funded direct response media start-up, All Response Media, led by Andy Sloan and in 2000 merged with Real Time, a web design company, to create the UK’s first integrated direct-digital agency. In 2001 EHS was involved in another merger, this time with Brann Agency UK, creating Europe’s largest DM agency and inheriting Brann Data (the specialist data marketing agency) which was subsequently rebranded EHS Brann Discovery.
Brann Worldwide
Christian Brann Limited was founded in 1967 and based in Cirencester. In 1987, due to ownership changes the company was renamed to Brann Direct Marketing. Subsequently in 1993, four directors lead a management buy out to make Brann Direct Marketing an independent company. In 1995, Brann Direct Marketing became Brann Limited, reaching 300 staff. By 1997, the company had grown to 700 staff and opened a London agency. In 1998, the company’s name was changed once again to Brann Worldwide and in 2000 became part of Havas.Terry Hunt, Chairman
Terry Hunt joined direct marketing agency Smith Bundy as a copywriter in 1978. After four years he left to become Creative Director of DDM Advertising. In December 1986, he set up the direct agency Evans Hunt Scott.Under the creative direction of Terry Hunt and Ken Scott, Evans Hunt Scott earned over 100 UK and international direct marketing and advertising awards. In 1993 Terry was closely involved in the development and testing of the Tesco Clubcard, and was instrumental in the re-launch of the Clubcard programme during 1999.
In 1996, Terry was voted Agency Direct Marketer of the Year. He was elected a Fellow of the Institute of Direct Marketing in 1997 - the same year that Evans Hunt Scott was voted Campaign ‘Direct Marketing Agency of the Year’. In 2001 Terry led the merger of Evans Hunt Scott with digital design agency Real Time, to create a digital-data integrated agency (one of the first of its kind upon its inception). In 2002 he led the merger with Brann to create EHS Brann, one of the biggest direct agencies in Europe. In 2004 he published Scoring Points, the story of Tesco and its unique success in customer loyalty. The book was named as WH Smiths' Business Book of the Month in February of that year. In 2005 Terry was cited by Marketing Direct magazine as the UK's "most powerful" individual in the UK direct marketing industry.
Euro RSCG 4D Digital
A fully integrated 75 strong team of Digital specialists housed throughout a traditional agency structure. The company focuses on online advertising, email, viral and mobile marketing, eCRM, user experience research and testing, website design and development, tracking, application design, hosting and CMS design. Clients include PeugeotPeugeot
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion...
, COI
Central Office of Information
The Central Office of Information is the UK government's marketing and communications agency. Its Chief Executive, currently Mark Lund, reports to the Minister for the Cabinet Office...
, News International
News International
News International Ltd is the United Kingdom newspaper publishing division of News Corporation. Until June 2002, it was called News International plc....
and Diageo
Diageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....
.
EHS 4D Discovery
Comprising a 70 strong team of database marketers, analysts and programmers,EHS Brann Discovery is a provider of database services, analytics, data planning and consultancy. Clients include Mazda
Mazda
is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.In 2007, Mazda produced almost 1.3 million vehicles for global sales...
, Royal Mail
Royal Mail
Royal Mail is the government-owned postal service in the United Kingdom. Royal Mail Holdings plc owns Royal Mail Group Limited, which in turn operates the brands Royal Mail and Parcelforce Worldwide...
and NCP
National Car Parks
National Car Parks is the United Kingdom’s largest private car park operator, with over 200,000 spaces across more than 700 locations in towns and cities, railway stations and at airports....
.