EJ-10 is an energy drink

Energy drink

Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....

 marketed by Eddie Jordan

Eddie Jordan

Edmund "Eddie" Jordan also known as "EJ" founded and owned Jordan Grand Prix, a Formula One constructor which operated from 1991 to 2005...

 through his now-defunct Formula One team, Jordan Grand Prix

Jordan Grand Prix

Jordan Grand Prix was a Formula One constructor that competed from 1991 to 2005. The team is named after Irish businessman and founder Eddie Jordan...

. The energy drink was heavily advertised as free of caffeine and taurine to avoid a sugar crash

Sugar crash

A sugar crash or glucose crash is the term used in American popular culture to refer to a supposed sense of fatigue after consuming a large quantity of carbohydrates, also known as reactive hypoglycemia...

. EJ-10 has a fruity flavor and provides energy after eight minutes for up to 90 minutes. It is sold in bright yellow 250 mL and 380 mL bottles, decorated to evoke the image of a Formula One

Formula One

Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

 car. Jordan Grand Prix used the Sutherland Hawes design agency to create and market the energy drink. At the height of its popularity EJ-10 was available around the world, including Ireland

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

, Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, Colombia

Colombia

Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...

, Ecuador

Ecuador

Ecuador , officially the Republic of Ecuador is a representative democratic republic in South America, bordered by Colombia on the north, Peru on the east and south, and by the Pacific Ocean to the west. It is one of only two countries in South America, along with Chile, that do not have a border...

, Saudi Arabia

Saudi Arabia

The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...

, and Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

.

V-10 is a spinoff of EJ-10; it retains the basic formula but adds vodka.

Product Recalls

EJ-10 was recalled in Ireland in 2002. Unacceptable levels of benzene were detected in 380 ml bottles of EJ-10, however the 250 ml cans were not recalled.

See also

V-10
Eddie Jordan

Eddie Jordan

Edmund "Eddie" Jordan also known as "EJ" founded and owned Jordan Grand Prix, a Formula One constructor which operated from 1991 to 2005...

Jordan Grand Prix

Jordan Grand Prix

Jordan Grand Prix was a Formula One constructor that competed from 1991 to 2005. The team is named after Irish businessman and founder Eddie Jordan...

Jordan EJ10

Jordan EJ10

The Jordan EJ10, and an updated version, the EJ10B, was the car with which the Jordan team competed in the 2000 Formula One season. The chassis number was changed from its traditional format of, say, Jordan 199 for 1999, to EJ10 to celebrate the team's tenth season in Formula One under Eddie...