EMU Australia is an Australian brand of footwear. The brand is best known for their sheepskin

Sheepskin

Sheepskin is the hide of a sheep, sometimes also called lambskin or lambswool.Sheepskin may also refer to:* Parchment, a thin material made from calfskin, sheepskin or goatskin** Diploma, originally made of sheepskin...

 products. Their signature products are ugg boots

Ugg boots

Ugg boots are a unisex style of sheepskin boots, made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface, often with a synthetic sole....

, which have been a popular fashion trend for young women since the 2000s. EMU products are also available for men and children.

EMU Australia was established in 1994 by surf veteran Andrew Raggett. The main headquarters for the company is located in South Geelong, Victoria

South Geelong, Victoria

South Geelong, also referred to as Geelong South, is a residential and industrial southern suburb of Geelong, Victoria, Australia. The suburb is adjacent to the Geelong central business district, with the Barwon River forming the suburb's southern border...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. International locations include San Clemente, California

San Clemente, California

San Clemente is a city in Orange County, California. The population was 63,522 at the 2010 census. Located on the California Coast, midway between Los Angeles and San Diego at the southern tip of the county, it is known for its ocean, hill, and mountain views, a pleasant climate and its Spanish...

, USA

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

; Hamburg

Hamburg

-History:The first historic name for the city was, according to Claudius Ptolemy's reports, Treva.But the city takes its modern name, Hamburg, from the first permanent building on the site, a castle whose construction was ordered by the Emperor Charlemagne in AD 808...

, Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

; and London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, England

England

England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

.

The main competitors on the market for EMU Australia are UGG Australia

Ugg Australia

UGG Australia is an American footwear company and is a division of the Deckers Outdoor Corporation, Goleta, California.UGG Australia footwear is manufactured in China....

, Bearpaw

Bearpaw (footwear)

Bearpaw is a brand of footwear founded by Tom Romeo in 2001. Bearpaw products are made from sheepskin, best known for producing ugg boots, as well as slippers and casual footwear for men, women, and children.-Background:...

 and Pacific Sheepskins

Pacific Sheepskins

Pacific Sheepskins is a sheepskin footwear manufacturer in Australia. Their main product is ugg boots. Their factory, located in Sydney, was established in 1972. The company exports to many other countries, such as South Korea, Norway, Denmark, Netherlands, and China.The main competitors on the...

, which produce similar sheepskin products.

The name "EMU" is derived from the Australian Coat of Arms which features the emu

Emu

The Emu Dromaius novaehollandiae) is the largest bird native to Australia and the only extant member of the genus Dromaius. It is the second-largest extant bird in the world by height, after its ratite relative, the ostrich. There are three subspecies of Emus in Australia...

bird.