Eagle snacks was the brand name for snack food originally marketed by the Anheuser-Busch

Anheuser-Busch

Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...

 company.

History

Anheuser-Busch marketed various snack foods, which typically were bite size pretzels, cheese snacks, etc. that were distributed to bars and airlines. The snacks were in various shapes, sometimes depicting an eagle, hence the name "Eagle Snacks". An eagle is featured prominently in part of the current Anheuser-Busch logo.

The Eagle Snack mix featured eagle-shaped pretzels and bacon-cheddar crackers -- reproducing Anheuser-Busch's interlocking "A" and eagle logo -- as well as the company's famed honey-roasted peanuts.

Tony Randall

Tony Randall

Tony Randall was a U.S. actor, comic, producer and director.-Early years:Randall was born Arthur Leonard Rosenberg to a Jewish family in Tulsa, Oklahoma, the son of Julia and Mogscha Rosenberg, an art and antiques dealer...

 and Jack Klugman

Jack Klugman

Jacob Joachim "Jack" Klugman is an American stage, film and television actor known for his roles in sitcoms, movies, and television and on Broadway...

 of The Odd Couple

The Odd Couple (TV series)

The Odd Couple is a television situation comedy broadcast from September 24, 1970 to July 4, 1975 on ABC. It starred Tony Randall as Felix Unger and Jack Klugman as Oscar Madison. It was based upon the play of the same name, which was written by Neil Simon.Felix and Oscar are two divorced men....

television show starred in a number of their ads in the 1980's and 90's.

Current status

The brand was determined to be unprofitable for Anheuser-Busch and it sold off the brand to Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

 in 1996 P&G got rights to the products and brand, but not the Anheuser-Busch logo originally used to market the brand. Eagle Snacks is not to be confused with Eagle Brand, a trademark used by Borden to market its sweetened condensed milk and dessert lines, now owned by The J.M. Smucker Co.

The J.M. Smucker Co.

The J. M. Smucker Company is a manufacturer of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter and other products in North America. Smucker's headquarters are located in Orrville, Ohio.- History :...

The Eagle Snacks brand was purchased from P&G by River West Brands and is now operated by a River West subsidiary.