East African Breweries
Encyclopedia
East African Breweries Limited is a large East African brewing company which owns 80% of Kenya Breweries, 98.2% of Uganda Breweries, 100% of Central Glass - a glass manufacturer, 100% of Kenya Maltings and 46% of United Distillers and Vintners (Kenya) Limited, 100% of Universal Distilers Uganda, 100% EABL International (responsible for exporting), 100% of East African Maltings, 100% EABL Foundation and 51% of Serengeti Breweries limited.
Tanzania Breweries had been started by Kenya Breweries in the 1930s. After being nationalized in 1967, Tanzania Breweries was poorly managed. However, in 1993 the Tanzanian government entered into a joint venture with South African Breweries Limited to run Tanzania Breweries. South African Breweries is one of the largest and most efficient brewing companies in the world. They turned Tanzania Breweries around with extraordinary speed, almost tripling production in the space of three years.
In 2002 East African Breweries Limited (EABL) and SABMiller Plc.
effected a share swap of their interests in their subsidiaries: Kenya Breweries Limited and Tanzania Breweries Limited. EABL acquired 20% of the equity of Tanzania Breweries. SABMiller Plc. acquired a 20% equity stake in Kenya Breweries.
The partnership between EABL and SAB Miller in Tanzania went through turbulence in 2009, EABL claiming breach of contract by Tanzania Breweries (TBL) that led to low quality of EABL’s drinks that were produced by TBL and restriction of some of Diageo’s and EABL brands to enter the Tanzanian market. This led to EABL’s acquisition of 51% of Serengeti Breweries Limited (SBL) and exit from TBL’s shareholder structure. SAB Miller still holds 20% in Kenya Breweries.
In 2003, Kenya Breweries consumed almost 6 % of the Nairobi water supply.
Plc. EABL's primary listing is on the Nairobi Stock Exchange
, and is cross-listed on the Uganda Securities Exchange
and Dar-es-Salaam Stock Exchange
s.
pale lager
. The brand was first marketed in 1923, shortly after the founder of Kenya Breweries Ltd, George Hurst, was killed by an elephant during a hunting accident. It was in this year that the elephant logo, that is synonymous with Tusker Lager, was incorporated. The slogan "Bia Yangu, Nchi Yangu", means "My Beer, My Country" in Swahili
.
In early 2008, the UK supermarket chain Tesco
began selling Tusker, followed soon after by Sainsbury's
The company also makes Uganda Waragi, a 40% abv brand of waragi
, traditional Ugandan liquor, and the leading branded distilled beverage
in Uganda
. It is made from millet
, and triple distilled. It is known in Uganda as "The Spirit of Uganda," or simply UG. The main markets include other African countries such as Rwanda
, the Democratic Republic of Congo and Sudan
.
In 1965, "The Enguli
Act" decreed that distillation would only be legal under license, and distillers should sell to the government run Uganda Distilleries Ltd – which produced a branded bottled product, marketed under the name Uganda Waragi.
arm of East African Breweries, founded in 2005. It assists people in Kenya, Uganda and Tanzania through five areas of activity: water supply, education and training, health, environment, and special projects.
Its ongoing projects include the construction of an optical center in Moshi
; the support of the Sickle Cell Association of Uganda; and the donation of an Ultra Sound Machine to Kirwara Hospital. The Foundation has supplied over 70 million Kenya Shillings (approx $972,000) in university scholarships.
The EABL Foundation conducts special projects in times of disaster and when emergency relief is needed. Most recently, the Foundation took part in the Save A Life Fund, in which it donated over 14 million Kenyan Shilling
s (approx. $194,000) towards famine relief.
, Kenya
. It is the third most successful club in Kenya with eight Kenyan league championships and three Kenyan cup wins. In addition, it has won four East African CECAFA Clubs Cup titles.
The club was known as "Kenya Breweries" until 1999, when the current name was adopted. Tusker FC has two home stadiums, the Moi International Sports Centre
and Ruaraka Sports Ground.
History
Kenya Breweries was founded in 1922 by two white settlers, George and Charles Hurst.The company is owned by the Dodd family of Kenya. By 1990, most of the shareholders were Kenyan and the company was very successful.Tanzania Breweries had been started by Kenya Breweries in the 1930s. After being nationalized in 1967, Tanzania Breweries was poorly managed. However, in 1993 the Tanzanian government entered into a joint venture with South African Breweries Limited to run Tanzania Breweries. South African Breweries is one of the largest and most efficient brewing companies in the world. They turned Tanzania Breweries around with extraordinary speed, almost tripling production in the space of three years.
In 2002 East African Breweries Limited (EABL) and SABMiller Plc.
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...
effected a share swap of their interests in their subsidiaries: Kenya Breweries Limited and Tanzania Breweries Limited. EABL acquired 20% of the equity of Tanzania Breweries. SABMiller Plc. acquired a 20% equity stake in Kenya Breweries.
The partnership between EABL and SAB Miller in Tanzania went through turbulence in 2009, EABL claiming breach of contract by Tanzania Breweries (TBL) that led to low quality of EABL’s drinks that were produced by TBL and restriction of some of Diageo’s and EABL brands to enter the Tanzanian market. This led to EABL’s acquisition of 51% of Serengeti Breweries Limited (SBL) and exit from TBL’s shareholder structure. SAB Miller still holds 20% in Kenya Breweries.
In 2003, Kenya Breweries consumed almost 6 % of the Nairobi water supply.
Ownership and Listing
The largest shareholder is DiageoDiageo
Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....
Plc. EABL's primary listing is on the Nairobi Stock Exchange
Nairobi Stock Exchange
The Nairobi Securities Exchange is the principal stock exchange of Kenya. It began in 1954 as an overseas stock exchange while Kenya was still a British colony with permission of the London Stock Exchange. The NSE is a member of the African Stock Exchanges Association...
, and is cross-listed on the Uganda Securities Exchange
Uganda Securities Exchange
The Uganda Securities Exchange is the principal stock exchange of Uganda. It was founded in June 1997. The USE is operated under the jurisdiction of Uganda's Capital Markets Authority, which in turn reports to the Bank of Uganda, Uganda's central bank.The exchange's doors opened to trading in...
and Dar-es-Salaam Stock Exchange
Dar-es-Salaam Stock Exchange
The Dar es Salaam Stock Exchange is a stock exchange located in Dar es Salaam, the largest city in Tanzania. It was incorporated in September 1996 and trading started in April 1998; it is a member of the African Stock Exchanges Association. The exchange is open five days a week, from Monday through...
s.
Products
Tusker is the main brand of East African Breweries with over 30% of the Kenyan beer market selling more than 700,000 hectolitres per year. Tusker is also the largest beer brand in the Diageo group of companies. It is a 4.2% abvABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
. The brand was first marketed in 1923, shortly after the founder of Kenya Breweries Ltd, George Hurst, was killed by an elephant during a hunting accident. It was in this year that the elephant logo, that is synonymous with Tusker Lager, was incorporated. The slogan "Bia Yangu, Nchi Yangu", means "My Beer, My Country" in Swahili
Swahili language
Swahili or Kiswahili is a Bantu language spoken by various ethnic groups that inhabit several large stretches of the Mozambique Channel coastline from northern Kenya to northern Mozambique, including the Comoro Islands. It is also spoken by ethnic minority groups in Somalia...
.
In early 2008, the UK supermarket chain Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...
began selling Tusker, followed soon after by Sainsbury's
The company also makes Uganda Waragi, a 40% abv brand of waragi
Waragi
Waragi is a generic term in Uganda for domestic distilled beverages. Waragi is also given different names, depending on region of origin, the distillation process, or both. It is commonly called Waragi in the central area of Uganda but in the West it is sometimes called "Kasese". In northern Uganda...
, traditional Ugandan liquor, and the leading branded distilled beverage
Distilled beverage
A distilled beverage, liquor, or spirit is an alcoholic beverage containing ethanol that is produced by distilling ethanol produced by means of fermenting grain, fruit, or vegetables...
in Uganda
Uganda
Uganda , officially the Republic of Uganda, is a landlocked country in East Africa. Uganda is also known as the "Pearl of Africa". It is bordered on the east by Kenya, on the north by South Sudan, on the west by the Democratic Republic of the Congo, on the southwest by Rwanda, and on the south by...
. It is made from millet
Millet
The millets are a group of small-seeded species of cereal crops or grains, widely grown around the world for food and fodder. They do not form a taxonomic group, but rather a functional or agronomic one. Their essential similarities are that they are small-seeded grasses grown in difficult...
, and triple distilled. It is known in Uganda as "The Spirit of Uganda," or simply UG. The main markets include other African countries such as Rwanda
Rwanda
Rwanda or , officially the Republic of Rwanda , is a country in central and eastern Africa with a population of approximately 11.4 million . Rwanda is located a few degrees south of the Equator, and is bordered by Uganda, Tanzania, Burundi and the Democratic Republic of the Congo...
, the Democratic Republic of Congo and Sudan
Sudan
Sudan , officially the Republic of the Sudan , is a country in North Africa, sometimes considered part of the Middle East politically. It is bordered by Egypt to the north, the Red Sea to the northeast, Eritrea and Ethiopia to the east, South Sudan to the south, the Central African Republic to the...
.
In 1965, "The Enguli
Waragi
Waragi is a generic term in Uganda for domestic distilled beverages. Waragi is also given different names, depending on region of origin, the distillation process, or both. It is commonly called Waragi in the central area of Uganda but in the West it is sometimes called "Kasese". In northern Uganda...
Act" decreed that distillation would only be legal under license, and distillers should sell to the government run Uganda Distilleries Ltd – which produced a branded bottled product, marketed under the name Uganda Waragi.
EABL Foundation
The EABL Foundation is the Corporate social responsibilityCorporate social responsibility
Corporate social responsibility is a form of corporate self-regulation integrated into a business model...
arm of East African Breweries, founded in 2005. It assists people in Kenya, Uganda and Tanzania through five areas of activity: water supply, education and training, health, environment, and special projects.
Its ongoing projects include the construction of an optical center in Moshi
Moshi
Moshi is a Tanzanian town with a population of 144,739 in Kilimanjaro Region. The town is situated on the lower slopes of Mt Kilimanjaro, a volcanic mountain that is the highest mountain in Africa....
; the support of the Sickle Cell Association of Uganda; and the donation of an Ultra Sound Machine to Kirwara Hospital. The Foundation has supplied over 70 million Kenya Shillings (approx $972,000) in university scholarships.
The EABL Foundation conducts special projects in times of disaster and when emergency relief is needed. Most recently, the Foundation took part in the Save A Life Fund, in which it donated over 14 million Kenyan Shilling
Kenyan shilling
The shilling is the currency of Kenya. It is divisible into 100 cents.-Coins:The first coins were issued in 1966 in denominations of 5, 10, 25 and 50 cents, and 1 and 2 shillings. Twenty-five cents coins were not minted after 1969; 2 shillings coins were last minted in 1971...
s (approx. $194,000) towards famine relief.
Tusker F.C.
Tusker FC is a football club owned by East African Breweries. It is based in NairobiNairobi
Nairobi is the capital and largest city of Kenya. The city and its surrounding area also forms the Nairobi County. The name "Nairobi" comes from the Maasai phrase Enkare Nyirobi, which translates to "the place of cool waters". However, it is popularly known as the "Green City in the Sun" and is...
, Kenya
Kenya
Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...
. It is the third most successful club in Kenya with eight Kenyan league championships and three Kenyan cup wins. In addition, it has won four East African CECAFA Clubs Cup titles.
The club was known as "Kenya Breweries" until 1999, when the current name was adopted. Tusker FC has two home stadiums, the Moi International Sports Centre
Moi International Sports Centre
Moi International Sports Centre is a multi-purpose stadium in Kasarani, outskirts of Nairobi, Kenya. The stadium holds 60,000. It was built in 1987 for the All-Africa Games held in Nairobi. It is currently used mostly for football matches, the Kenya national football team plays most of its home...
and Ruaraka Sports Ground.