Ebel
Encyclopedia
Ebel is a famous Swiss luxury watch
company, founded in 1911 in La Chaux-de-Fonds
, Neuchâtel, Switzerland
by Eugene Blum and Alice Levy.
, the historic birth place of watch-making industry by Swiss industrialist and watchmaker Eugene Blum and his wife Alice Levy, the brand
was name after the initials of: Eugene Blum et Levy.
In 1971, their grand-son Pierre-Alain Blum took the lead of the brand and renewed its collections and the company keep growing.
In 1999 Ebel luxury watch have been sold to French luxury group LVMH
, then in 2004 resold to the american group Movado
.
, elegance
but the brand has always valued innovative high-end design
as the signature of its exclusive watch making.
Ebel has seen itself as the architect
of the Swiss watch manufacturing industry and has kept highlighting it throughout its history both with its famous slogan
: Ebel, the Architects of Time, and with its longlasting links with the world of architecture
and design
.
Indeed Ebel has long sponsored the work of famous architects such as Le Corbusier
(who was born in La Chaux-de-Fonds
),or Andree Putman
.
In 1986, the world famous Villa Turque, an early masterpiece
of Le Corbusier
has been acquired by the group for its 75th anniversary to served both as a reminder of its core value and as an inhexaustible source of inspiration for the brand.
Swiss Made
Swiss Made is a label used to indicate that a product was made in Switzerland.-Overview:The wording was formally adopted in the late 19th century and is unique in that most other countries use the phrase "Made in ". The most obvious place where the label is found is on Swiss watches...
company, founded in 1911 in La Chaux-de-Fonds
La Chaux-de-Fonds
La Chaux-de-Fonds is a Swiss city of the district of La Chaux-de-Fonds in the canton of Neuchâtel. It is located in the Jura mountains at an altitude of 1000 m, a few kilometres from the French border. After Geneva and Lausanne, it is the third largest city of Romandie, the French-speaking part of...
, Neuchâtel, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
by Eugene Blum and Alice Levy.
E.B.E.L.
Ebel has been founded in La Chaux-de-FondsLa Chaux-de-Fonds
La Chaux-de-Fonds is a Swiss city of the district of La Chaux-de-Fonds in the canton of Neuchâtel. It is located in the Jura mountains at an altitude of 1000 m, a few kilometres from the French border. After Geneva and Lausanne, it is the third largest city of Romandie, the French-speaking part of...
, the historic birth place of watch-making industry by Swiss industrialist and watchmaker Eugene Blum and his wife Alice Levy, the brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
was name after the initials of: Eugene Blum et Levy.
In 1971, their grand-son Pierre-Alain Blum took the lead of the brand and renewed its collections and the company keep growing.
In 1999 Ebel luxury watch have been sold to French luxury group LVMH
LVMH
LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...
, then in 2004 resold to the american group Movado
Movado
Movado is a Swiss luxury watch company whose name is Esperanto for "continuous movement". Movado was founded in 1881 in La Chaux-de-Fonds, Switzerland by Achilles Ditesheim....
.
the "Architects of Time"
Ebel has forged itself a reputation of luxuryLuxury good
Luxury goods are products and services that are not considered essential and associated with affluence.The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies...
, elegance
Elegance
Elegance is a synonym for beauty that has come to acquire the additional connotations of unusual effectiveness and simplicity. It is frequently used as a standard of tastefulness particularly in the areas of visual design, decoration, the sciences, and the esthetics of mathematics...
but the brand has always valued innovative high-end design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
as the signature of its exclusive watch making.
Ebel has seen itself as the architect
Architect
An architect is a person trained in the planning, design and oversight of the construction of buildings. To practice architecture means to offer or render services in connection with the design and construction of a building, or group of buildings and the space within the site surrounding the...
of the Swiss watch manufacturing industry and has kept highlighting it throughout its history both with its famous slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
: Ebel, the Architects of Time, and with its longlasting links with the world of architecture
Architecture
Architecture is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural and political symbols and as works of art...
and design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
.
Indeed Ebel has long sponsored the work of famous architects such as Le Corbusier
Le Corbusier
Charles-Édouard Jeanneret, better known as Le Corbusier , was a Swiss-born French architect, designer, urbanist, writer and painter, famous for being one of the pioneers of what now is called modern architecture. He was born in Switzerland and became a French citizen in 1930...
(who was born in La Chaux-de-Fonds
La Chaux-de-Fonds
La Chaux-de-Fonds is a Swiss city of the district of La Chaux-de-Fonds in the canton of Neuchâtel. It is located in the Jura mountains at an altitude of 1000 m, a few kilometres from the French border. After Geneva and Lausanne, it is the third largest city of Romandie, the French-speaking part of...
),or Andree Putman
Andrée Putman
Andrée Putman is a French interior and product designer.Long considered as a shocking eccentric by the French as she likes to defend the indefensible, Andrée Putman partly owes her reputation to foreigners...
.
In 1986, the world famous Villa Turque, an early masterpiece
Masterpiece
Masterpiece in modern usage refers to a creation that has been given much critical praise, especially one that is considered the greatest work of a person's career or to a work of outstanding creativity, skill or workmanship....
of Le Corbusier
Le Corbusier
Charles-Édouard Jeanneret, better known as Le Corbusier , was a Swiss-born French architect, designer, urbanist, writer and painter, famous for being one of the pioneers of what now is called modern architecture. He was born in Switzerland and became a French citizen in 1930...
has been acquired by the group for its 75th anniversary to served both as a reminder of its core value and as an inhexaustible source of inspiration for the brand.
Sources and references
- Ebel official website http://www.ebel.com/#/en/
- Ebel History, Amywatch http://www.amywatches.net/news.php?aid=544