Ecocho
Encyclopedia
Ecocho is a search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...

 with the aim of offsetting carbon emissions by donating 70% of revenues to 'carbon offset credits
Carbon offset
A carbon offset is a reduction in emissions of carbon dioxide or greenhouse gases made in order to compensate for or to offset an emission made elsewhere....

'. The site launched on 14 April 2008.

It is owned by the Found Agency, a search engine optimisation company.

The Ecocho search is powered by Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

 after a termination of their account with Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

.

For every 1,000 searches, Ecocho claims that 1 ton of greenhouse gases are offset through the planting of trees. However, the precise amount is not given, nor are the number of searches performed on the site. Rather, the website maintains a tally of trees planted and of kilograms of offset.

Google Violations

On 22 April 2008, Ecocho was informed by Google that they would be denied the use of Google's search technologies for multiple past violations of Google's policies. The issue has been discussed on the Ecocho blog. The mixed reactions from users can be seen in the blog comments, some taking further action by complaining to Google, and others agreeing with Google.

Mixed reactions can be seen in the Ecocho blog comments to Google's decision. Many agree whilst others say they will not use Ecocho without Google technology.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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