Ed Pearlman is a cofounder (together with Don Francisco) of the National Off-Road Racing Association (1966), the first exclusively off-road racing

Off-road racing

Off-road racing is a format of racing where various classes of specially modified vehicles compete in races through off-road environments.-North America:...

 organization, and its first president. The inaugurating event of NORRA was "Mexican 1000 Rally", which has become the Baja 1000

Baja 1000

SCORE Baja 1000 is an off-road race that takes place on Mexico's Baja California Peninsula in November. The Baja 1000 is part of the SCORE Championship Desert Racing Series that include the Baja 500, San Felipe 250 and the new San Felipe Challenge of Champions in place of the Primm 300 which had...

. In 1978 he established the Off-road Motorsports Hall of Fame

Off-road Motorsports Hall of Fame

The Off-Road Motorsports Hall of Fame is located inside the National Automobile Museum in Reno, Nevada.-History:In 1966, Ed Pearlman cofounded the first exclusively off-road racing organization, called the National Off-Road Racing Association...

.

Ed is was an ex-Marine and prior to founding of NORRA he was a florist in San Fernando Valley

San Fernando Valley

The San Fernando Valley is an urbanized valley located in the Los Angeles metropolitan area of southern California, United States, defined by the dramatic mountains of the Transverse Ranges circling it...

 and a four-wheel-drive buff on weekends.