Edinburgh Advertiser
Encyclopedia
The Edinburgh Advertiser was a twice-weekly newspaper
Weekly newspaper
A weekly newspaper is a general-news publication that is published on newsprint once or twice a week.Such newspapers tend to have smaller circulations than daily newspapers, and are usually based in less-populous communities or small, defined areas within large cities; often, they may cover a...

 published in Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...

, Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

, on Tuesday and Friday mornings for almost a century. At the time of its inception, it was the only newspaper published on these days of the week in Edinburgh. It ran from 3 January 1764 until 29 March 1859 when it merged with the Edinburgh Evening Courant
Edinburgh Courant
The Edinburgh Courant was a broadsheet newspaper from the 18th Century. It was published out of Edinburgh, Midlothian, Scotland. Its first issue was dated Feb 14-19, 1705 and was sold for a penny. It was one of the country's first regional papers, second only to the Norwich Post...

. Through the years, its offices were located at Castlehill; No. 91 Rose Street
Rose Street
Rose Street is a street in the New Town of Edinburgh, Scotland. It is a narrow street running parallel between Princes Street and George Street, and was formerly used as a service entrance to the houses on those roads as well as local shops and servants quarters. Today, it is principally a...

; No. 13 South Hanover Street; 210 High Street; 15 India Street; and 7 Heriot Row.

Publishers

Its first publishers were Alexander Donaldson
Alexander Donaldson (bookseller)
Alexander Donaldson was a Scottish bookseller, publisher, and printer. Donaldson was the founding publisher of the weekly newspaper, the Edinburgh Advertiser...

 and John Reid. Reid's name appeared on the masthead briefly, only through 21 August 1764, at which time, only Donaldson's continued. Donaldson, a bookseller as well as printer and publisher, is most notable for the 1774 Donaldson v Beckett court case relating to shared perpetual copyrights. In 1774, the newspaper passed from Donaldson to his son, James Donaldson
James Donaldson (publisher)
James Donaldson was a Scottish printer and newspaper publisher. He bequeathed a large part of his estate to the founding of Donaldson's Hospital.-Early life:Donaldson was born in Edinburgh, Scotland in 1751...

. In 1820, James sold the paper to Claud Muirhead of Edinburgh and Gogan Park, Midlothian
Midlothian
Midlothian is one of the 32 council areas of Scotland, and a lieutenancy area. It borders the Scottish Borders, East Lothian and the City of Edinburgh council areas....

. Of the large fortune made by the Donaldsons, James bequeathed it for the endowment of Donaldson's Hospital
Donaldson's College
Donaldson's School, in Linlithgow is Scotland's national residential and day school, providing education, therapy and care for pupils who are deaf or who have communication difficulties.-Headteacher and management team:...

.

Operations

Claud's father, James Muirhead, printer, Burgess and Guild Brother, served as the newspaper's printer, principal manager and superintendent. Rev. Andrew Crichton
Andrew Crichton
Andrew Crichton was a Scottish biographer and historian.Crichton, youngest son of a small landed proprietor, was born in the parish of Kirkmahoe, Dumfriesshire, December 1790, and educated at Dumfries Academy and at the university of Edinburgh....

, a Scottish biographer and historian, served as editor until 1851 when he was replaced by Robert W. Paterson. For a short period, editorial control was held by Robert Chambers. At one point in time, Christopher North (the pseudonym of the Scottish writer John Wilson
John Wilson (Scottish writer)
John Wilson of Ellerey FRSE was a Scottish advocate, literary critic and author, the writer most frequently identified with the pseudonym Christopher North of Blackwood's Edinburgh Magazine....

), was said to be associated with the Edinburgh Advertiser. James Macaulay was a foreman. Journeymen printers included John Bryce, James Lamb, Robert Lamb, and George Robertson. Two of the pressmen were James Thomson and Joseph Thompson.

The paper was run frugally. Its initial cost was 2½d, and it was increased to 7d by 1820. It covered news, religion, trade, manufacturing, agriculture, politics, and entertainment of Great Britain and the Colonial United States; it also published essays. Its motto, Quidquid agunt homines, uotum, timor, ira, uoluptas, gaudia, discursus, nostri farrago libelli, (translation: "whatever men do – prayer, fear, rage, pleasure, joy, running about – is the grist of my little book") is a satire by the Roman poet Juvenal.

History

The newspaper was the first to publish some historically important pieces. The first publication of Epitaph: On Robert Fergusson
Robert Fergusson
Robert Fergusson was a Scottish poet. After formal education at the University of St Andrews, Fergusson followed an essentially bohemian life course in Edinburgh, the city of his birth, then at the height of intellectual and cultural ferment as part of the Scottish enlightenment...

appeared in the 7–11 August 1789 issue. One literary note was the first publication of Robert Burns
Robert Burns
Robert Burns was a Scottish poet and a lyricist. He is widely regarded as the national poet of Scotland, and is celebrated worldwide...

' On the Commemoration of Rodney
George Brydges Rodney, 1st Baron Rodney
George Brydges Rodney, 1st Baron Rodney, KB was a British naval officer. He is best known for his commands in the American War of Independence, particularly his victory over the French at the Battle of the Saintes in 1782...

's Victory
which appeared in the 16–19 April 1793 issue. After Burns' death, several of his epigram
Epigram
An epigram is a brief, interesting, usually memorable and sometimes surprising statement. Derived from the epigramma "inscription" from ἐπιγράφειν epigraphein "to write on inscribe", this literary device has been employed for over two millennia....

s were published in the 8 August 1800 issue.
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