Education outreach is a variation of Cause Marketing

Cause marketing

Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and...

 and/or Strategic Philanthropy and other focused Public Affairs activities that are specific to education. These programs may include:

• Community events that occur in local venues or online;
• Awareness, skill-building, and/or behavior-changing lesson plans, activities and/or classroom supplements;
• Volunteer opportunities
• Direct mail, advertising, online marketing, and public relations
• Student or community-based contests and awards (e.g. Global Challenge Award
  Global Challenge Award
  The is an online science and engineering design program for pre-college school students from all over the world...
  
  )
• Corporate - non-profit partnerships

While Cause Marketing or Strategic Philanthropy may focus on any pro-social topic or initiative, Education Outreach focuses chiefly on enhancing and improving education in schools, homes and communities. And like its siblings, an overarching goal (or in some cases merely a side benefit) of Education Outreach is to marry social (educational) benefits with benefits specific to the sponsor of a given Education Outreach campaign/program. Those sponsor benefits include reinforcing brand identity, nurturing community goodwill, and fulfilling other corporation/organizational missions. Often these sponsors are large, publicly-traded companies (Fortune 1000

Fortune 1000

Fortune 1000 is a reference to a list maintained by the American business magazine Fortune. The list is of the 1000 largest American companies, ranked on revenues alone...

), but non-profit organizations, government entities, and trade associations also participate and sponsor Education Outreach programs.