Edward Hayward
Encyclopedia
Sir Edward Waterfield Hayward (10 November 1903 - 13 August 1983) was an Australian businessman, best known for owning and managing John Martin's
, a chain of department stores in Adelaide
, South Australia
, and for instigating the Adelaide Christmas Pageant
.
Born in Adelaide
, South Australia
, Sir Edward was educated at St Peter's College, Adelaide
, where he took up polo among other sports that he excelled in. After completing his education, Hayward worked as a jackaroo
in New South Wales for several years. He started in the retail sector for the first time in 1929, working for Sydney Snow and Co. Ltd., and moved back to Adelaide in 1931 to join the family business, John Martin's
.
One of his first jobs at John Martin's was to visit Canada and the United States to gather ideas from department stores in those countries. It was on this trip that he came up with the idea to start the Adelaide Christmas Pageant
, being in particular inspired by the Toronto Santa Claus Parade
and by Macy's Thanksgiving Day Parade
in New York City
. Since the first pageant in 1933, it has become a much loved Adelaide tradition.
During World War II
Hayward served in the Australian Army
; he was 36 when he enlisted into the army. During the war Hayward noted the popularity of the soft drink Coca-Cola
with the Americans. After the war Hayward established a franchise to bottle and sell Coca-Cola in Adelaide. He served either as president or chairman of the franchise for a total of 33 years.
Hayward was chairman of the St John Council in South Australia when, in 1952, it became responsible for ambulance services in that state, and he was made a Knight of the Order
in 1959.
He was made a Knight Bachelor
on 10 June 1961.
Sir Edward and his wife Lady Ursula were art enthusiasts and built up a magnificent art collection in their Adelaide home "Carrick Hill
". The house, its lands, and the collection were bequeathed to the state on Hayward's death, (his wife having predeceased him), and now form a museum and cultural centre.
John Martin & Co.
John Martin & Co. Ltd, colloquially known as John Martin's or simply Johnnies, was an Adelaide-based company which ran a popular chain of department stores in South Australia. It operated for more than 130 years, from 1866 until its closure in 1998...
, a chain of department stores in Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...
, South Australia
South Australia
South Australia is a state of Australia in the southern central part of the country. It covers some of the most arid parts of the continent; with a total land area of , it is the fourth largest of Australia's six states and two territories.South Australia shares borders with all of the mainland...
, and for instigating the Adelaide Christmas Pageant
Adelaide Christmas Pageant
The Adelaide Christmas Pageant is a parade held annually in the South Australian capital of Adelaide. It is the largest event of its kind in the world, attracting crowds of over 400,000 and televised to millions more...
.
Born in Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...
, South Australia
South Australia
South Australia is a state of Australia in the southern central part of the country. It covers some of the most arid parts of the continent; with a total land area of , it is the fourth largest of Australia's six states and two territories.South Australia shares borders with all of the mainland...
, Sir Edward was educated at St Peter's College, Adelaide
St Peter's College, Adelaide
St Peter's College, , is an independent boy's school in the South Australian capital of Adelaide...
, where he took up polo among other sports that he excelled in. After completing his education, Hayward worked as a jackaroo
Jackaroo (trainee)
A Jackaroo is a young man working on a sheep or cattle station, to gain practical experience in the skills needed to become an owner, overseer, manager, etc. The word originated in Queensland, Australia in the Nineteenth Century and is still in use in Australia and New Zealand in the twenty-first...
in New South Wales for several years. He started in the retail sector for the first time in 1929, working for Sydney Snow and Co. Ltd., and moved back to Adelaide in 1931 to join the family business, John Martin's
John Martin & Co.
John Martin & Co. Ltd, colloquially known as John Martin's or simply Johnnies, was an Adelaide-based company which ran a popular chain of department stores in South Australia. It operated for more than 130 years, from 1866 until its closure in 1998...
.
One of his first jobs at John Martin's was to visit Canada and the United States to gather ideas from department stores in those countries. It was on this trip that he came up with the idea to start the Adelaide Christmas Pageant
Adelaide Christmas Pageant
The Adelaide Christmas Pageant is a parade held annually in the South Australian capital of Adelaide. It is the largest event of its kind in the world, attracting crowds of over 400,000 and televised to millions more...
, being in particular inspired by the Toronto Santa Claus Parade
Toronto Santa Claus Parade
The Toronto Santa Claus Parade is a Santa Claus parade held annually in mid-November in Toronto, Ontario, Canada. More than a half million people attend the parade every year. The parade starts at 12:30pm and ends approximately 3:30pm...
and by Macy's Thanksgiving Day Parade
Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade, often shortened to Macy's Day Parade, is an annual parade presented by Macy's. The tradition started in 1924, tying it for the second-oldest Thanksgiving parade in the United States along with America's Thanksgiving Parade in Detroit, and four years younger than...
in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. Since the first pageant in 1933, it has become a much loved Adelaide tradition.
During World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
Hayward served in the Australian Army
Australian Army
The Australian Army is Australia's military land force. It is part of the Australian Defence Force along with the Royal Australian Navy and the Royal Australian Air Force. While the Chief of Defence commands the Australian Defence Force , the Army is commanded by the Chief of Army...
; he was 36 when he enlisted into the army. During the war Hayward noted the popularity of the soft drink Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
with the Americans. After the war Hayward established a franchise to bottle and sell Coca-Cola in Adelaide. He served either as president or chairman of the franchise for a total of 33 years.
Hayward was chairman of the St John Council in South Australia when, in 1952, it became responsible for ambulance services in that state, and he was made a Knight of the Order
Venerable Order of Saint John
The Most Venerable Order of the Hospital of Saint John of Jerusalem , is a royal order of chivalry established in 1831 and found today throughout the Commonwealth of Nations, Hong Kong, Ireland and the United States of America, with the world-wide mission "to prevent and relieve sickness and...
in 1959.
He was made a Knight Bachelor
Knight Bachelor
The rank of Knight Bachelor is a part of the British honours system. It is the most basic rank of a man who has been knighted by the monarch but not as a member of one of the organised Orders of Chivalry...
on 10 June 1961.
Sir Edward and his wife Lady Ursula were art enthusiasts and built up a magnificent art collection in their Adelaide home "Carrick Hill
Carrick Hill
Carrick Hill is a publicly accessible property at the foot of the Adelaide hills, in the suburb of Springfield, in South Australia. It was the Adelaide home of Sir Edward "Bill" Hayward and his wife Lady Ursula , and contains a large collection of drawings, sculptures, antiques and paintings...
". The house, its lands, and the collection were bequeathed to the state on Hayward's death, (his wife having predeceased him), and now form a museum and cultural centre.