Egyptian Theatre (Delta, Colorado)
Encyclopedia
The Egyptian Theatre in Delta, Colorado
is an Egyptian Revival movie house. The 750-seat theater opened in 1928 at the height of the fashion for thematically-designed cinemas. It was designed by Montana Fallis, who designed the Mayan Theatre in Denver
.
The Egyptian is notable as one of the first locations for a promotion devised by 20th Century Fox
regional manager, Charles Yeager, during the 1930s when business was poor in the small Colorado
theaters he managed. "Bank Night
" awarded $30 to a random patron once a week. The promotion improved attendance and kept theaters in business. Yeager's pilot program in Colorado was expanded so that by 1936 the promotion was in use at 4000 cinemas in the United States.
After years of decline and neglect the theater was restored in the 1990s, reopening in 1997 as a community theater. It was then renovated again in 2009 to accommodate for new groundbreaking 3D technology.
Delta, Colorado
The City of Delta is the county seat and the most populous city of Delta County, Colorado, United States. The population was 8,915 at the 2010 census...
is an Egyptian Revival movie house. The 750-seat theater opened in 1928 at the height of the fashion for thematically-designed cinemas. It was designed by Montana Fallis, who designed the Mayan Theatre in Denver
Denver, Colorado
The City and County of Denver is the capital and the most populous city of the U.S. state of Colorado. Denver is a consolidated city-county, located in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains...
.
The Egyptian is notable as one of the first locations for a promotion devised by 20th Century Fox
20th Century Fox
Twentieth Century Fox Film Corporation — also known as 20th Century Fox, or simply 20th or Fox — is one of the six major American film studios...
regional manager, Charles Yeager, during the 1930s when business was poor in the small Colorado
Colorado
Colorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains...
theaters he managed. "Bank Night
Bank Night
Bank Night was a popular fad lottery game franchise in America during the Great Depression. It was invented and marketed by Charles U. Yaeger, a former booking agent for 20th Century Fox....
" awarded $30 to a random patron once a week. The promotion improved attendance and kept theaters in business. Yeager's pilot program in Colorado was expanded so that by 1936 the promotion was in use at 4000 cinemas in the United States.
After years of decline and neglect the theater was restored in the 1990s, reopening in 1997 as a community theater. It was then renovated again in 2009 to accommodate for new groundbreaking 3D technology.