Element Skateboards is a skateboard

Skateboard

A skateboard is typically a specially designed plywood board combined with a polyurethane coating used for making smoother slides and stronger durability, used primarily for the activity of skateboarding. The first skateboards to reach public notice came out of the surfing craze of the early 1960s,...

 manufacturer and surfwear retailer based in Irvine

Irvine, California

Irvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

. It is a subsidiary

Subsidiary

A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 of Australian clothing giants Billabong International

Billabong (clothing)

Billabong International is a clothing company traded on the Australian Securities Exchange since 11 August 2000. Billabong was founded in 1973 by Gordon and Rena Merchant....

.

The company was founded in 1992 by Johnny Schillereff as a collaboration called Underworld Element Skateboards. The struggling company was later absorbed by Schilleriff and the "Underworld" portion of the name dropped.

The company sponsors Hunter Kreck, Peter Rodney, Bucky Lasek

Bucky Lasek

-Biography:Lasek started skateboarding at the age of twelve, shortly after his bike was stolen. After entering amateur contests, he was quickly noticed by Powell Peralta talent scouts in 1987...

, Bam Margera

Bam Margera

Brandon Cole "Bam" Margera is an American professional skateboarder, television and radio personality, actor and daredevil. He released a series of videos under the CKY banner and came to prominence after being drafted into MTV's Jackass crew...

, Joseph Meacham, Chad Muska

Chad Muska

Chad Muska is an American professional skateboarder, musician and DJ.-Biography:Muska is a professional skateboarder and musician, known for his part in the 1998 skateboarding video, Shorty's Fulfill The Dream....

, Chad TimTim, Darrell Stanton, Jeremy Wray, Levi Brown, Ray Barbee

Ray Barbee

Ray Barbee is an American skateboarder from San Jose, California. He was one of the first skateboarders to bring freestyle/flatland tricks to street, technical ollie combinations and numerous no comply variations....

, Philip thalin, Tony Tave, Vanessa Torres

Vanessa Torres

Vanessa Torres is a professional skateboarder.Vanessa is one of the top skateboarding women in the world. She is featured in several women's skateboarding videos such as AKA: Girl Skater and Getting Nowhere Faster...

, Mark Appleyard

Mark Appleyard

Mark Appleyard is a professional skateboarder. He currently resides in Huntington Beach, California. He is 6'1", 160 pounds, has a size 11 foot, and his skateboarding stance is goofy. Appleyard is known for his technical skating...

, and Nyjah Huston

Nyjah Huston

Nyjah Imani Huston is an American professional street skateboarder.-Biography:Huston started skating when he was around 5 years old, and rides goofy. He was the youngest-ever X Games competitor, and has been competing against professionals since August 2009...

. The company portrays itself as active in eco-friendly endeavors, community causes and attempts to raise awareness of environmental causes through its "Power to the Planet" initiative.

Company stores are located in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Honolulu, Orlando

Orlando, Florida

Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...

 (Universal CityWalk

Universal CityWalk

Universal CityWalk is the name given to the entertainment and retail districts located adjacent to the theme parks of Universal Parks & Resorts. Originating as an expansion of Universal's first park, Universal Studios Hollywood, CityWalk serves as an entrance plaza from the parking lots to the...

), Nottingham

Nottingham

Nottingham is a city and unitary authority in the East Midlands of England. It is located in the ceremonial county of Nottinghamshire and represents one of eight members of the English Core Cities Group...

 and Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

.