Elite Registrations
Encyclopedia
Elite Registrations has been trading in personalised registration numbers since 1972. The company is based in Devizes
Devizes
Devizes is a market town and civil parish in Wiltshire, England. The town is about southeast of Chippenham and about east of Trowbridge.Devizes serves as a centre for banks, solicitors and shops, with a large open market place where a market is held once a week...

, Wiltshire
Wiltshire
Wiltshire is a ceremonial county in South West England. It is landlocked and borders the counties of Dorset, Somerset, Hampshire, Gloucestershire, Oxfordshire and Berkshire. It contains the unitary authority of Swindon and covers...

, UK.

Elite Registrations started life with one man, Tony Hill, buying the cherished number HTV 1 back in 1972. This registration number was on a 1946 Morris Ten
Morris Ten
The Morris Ten was a medium sized car introduced in 1933 as the company's offering in the important 10 hp sector of the British market. It continued through a series of variants until 1948 when it was replaced by the MO Series Morris Oxford...

 which cost only £200 including the private number plate. It was thought that this vehicle registration number might be of interest to the local independent television company HTV
HTV
HTV, now legally known as ITV Wales & West, is the ITV contractor for Wales and the West of England, which operated from studios in Cardiff and Bristol. The company provided commercial television for the dual-region 'Wales and West' franchise, which it won from TWW in 1968...

. It wasn’t long before a 1960 Rover 100
Rover 100
The name Rover 100 may refer to one of two different British motor vehicles:* Rover P4 100; produced by The Rover Co. Ltd. from 1960-62* Rover Metro, at various times also known as the Austin Mini Metro and Rover 100, amongst other names; produced by Austin Rover Group and MG Rover Group from...

 with the registration 1 HTV came up for sale and Mr Hill quickly bought it for another £200. Although HTV declined to buy the car registrations, the purchase of these two numbers started the buying and selling of car registration numbers by Elite Registrations.

Elite Registrations has since become a house-hold name in the UK, to the extent that many people refer to personalised plates or cherished numbers as an “Elite Registration".

Since those early days, the popularity and demand for private number plates has continued to grow with about 2.87% of people in the UK now owning a personalised registration number.

Elite Registrations not only sell from their own stock, but they also sell registration numbers on behalf of clients and from Government stock.

In 1992, the owner of Elite Registrations purchased a racehorse as an advertising tool for Elite Registrations, calling the racehorse “Elite Reg”. Although this horse didn’t become a well known name in the horseracing world, this became the trigger to start Elite Racing Club
Elite Racing Club
Elite Racing Club is a horse racing club.In 1992, the owner of Elite Registrations, Tony Hill, purchased a racehorse as an advertising tool for Elite Registrations, calling the racehorse “Elite Reg”...

.

Although these two businesses were quite different, they had several things in common. Both companies needed the ability to publish and print magazines, newsletters and catalogues quickly and effectively. This led to the acquisition and development of their own typesetting, publishing, and printing company which trades under the name of Wentrow Media Ltd and Hartley Publications Ltd.

Elite Registrations is a founder member of The Association of Personalised Registration Traders (APRT).

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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