Elle and Blair Fowler
Encyclopedia
Lisa "Elle" Fowler and Elizabeth "Blair" Fowler (born April 1, 1993) are sisters who post beauty and style-related tutorials on YouTube
under the monikers AllThatGlitters21 (Elle) and juicystar07 (Blair). Elle first stumbled into the beauty and fashion world of YouTube the summer of 2008, and soon convinced Blair to begin filming videos as well. Their videos of makeup tutorials and clothing hauls
quickly garnered a large audience and rose in popularity. As of July 2011, Elle's videos on AllThatGlitters21 have been viewed more than 82 million times, while Blair's channel juicystar07 has received over 142 million views.
Both sisters also post vlogs under the monikers EllesGlitterGossip and otherjuicystar07, allowing subscribers to keep track of their daily lives outside of the YouTube
community. Their respective second YouTube channels move away from purely beauty and fashion-related videos and branch into other topics such as health & fitness, their daily musings, and other random interests.
with Holston Medical Group, and Melisa Fowler. Elle is the eldest of three: Blair Fowler was born Elizabeth Fowler on April 1, 1993 in Augusta, Georgia
and the family's youngest, Emily Fowler, was born soon after. After Blair's fifth birthday, the family relocated from New Orleans to Kingsport, Tennessee
, where Blair attended Dobyns-Bennett High School. Blair was bullied in school as she rose to internet fame, and soon switched to online schooling. Elle went on to attend Miami University
in Oxford, Ohio
, where she was in the Alpha Chi Omega
sorority.
They recently moved to Los Angeles, California. A joint video gained over 500,000 views, and by August 2010 they together had 130 million views combined on all of their videos. They have appeared in Seventeen
, where Elle had previously interned, as a Beauty and Hair Smarties. The sisters have also appeared in teen fashion magazine, Teen Vogue
. Most recently, the two created an online lifestyle website titled elleandblair.com. In 2011, Blair was the youngest ever makeup artist at New York City Fashion Week, where she and Elle also modelled in a show. In 2010 they signed an agreement with Kinectic Content to star in a reality TV show. They have also applied for trademarks for the names "Elle Fowler" and "Blair Fowler".
invited them to become "Beauty Smarties" for the magazine, featuring them in a few issues so they could offer makeup tips to readers. Their first media appearance came not long after, when Good Morning America
interviewed them for a segment on hauling. Elle said in the interview, "I think it's really fun for a girl to live vicariously through someone else and see what other cute girls that they relate to are buying." According to the segment, their YouTube careers have become so successful that Blair had to leave high school and become homeschooled, allowing her more time to focus on her videos.
Elle and Blair are at the forefront of the "hauling" phenomenon, and have been featured in a number of news segments and interviews on the subject after their Good Morning America appearance. They were featured on a KTLA segment on hauling alongside macbarbie07, a friend of Blair's and fellow beauty guru. The girls claimed to have a combined number of 900,000 subscribers, and Elle pointed out that a watch she showed in a video sold out almost immediately after mentioned it—a testament to the popularity of their videos. Another KTLA segment featuring Elle and Blair pointed out that despite their growing number of fans, they've also encountered a great deal of backlash. "The Fowler sisters have gotten lots of criticism for being fake and for hiding the fact that they were being compensated by some of these big companies." Other segments have also been critical of the hauling trend, using Elle and Blair's videos as examples of how haul videos have become extremely influential and may fuel shopping addiction and cultural idealizations of consumption and materialism.
With features in Marie Claire, Glamour, Seventeen, and other national publications, as well as prominent news outlets such as Good Morning America, ABC News with Diane Sawyer, the New York Times Style Section and the Wall Street Journal, Elle and Blair Fowler have a wide-reaching influence.
In 2011, Blair was contacted by Disney and offered a background role as Leah in Prom
. This was Blair's first film role, and she is not sure whether or not she would like to pursue acting. However, she and her sister are currently working on other projects, including a cell phone accessory line and a book.
Most recently, the sisters were nominated as a duo for the 2011 Teen Choice Awards'
"Choice Web Star" category, but lost to Rebecca Black
.
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
under the monikers AllThatGlitters21 (Elle) and juicystar07 (Blair). Elle first stumbled into the beauty and fashion world of YouTube the summer of 2008, and soon convinced Blair to begin filming videos as well. Their videos of makeup tutorials and clothing hauls
Haul video
A haul video is a video recording, posted to the Internet,which displays items recently purchased, including product details or even the price. The posting of haul videos has been a growing trend, during 2007-2010....
quickly garnered a large audience and rose in popularity. As of July 2011, Elle's videos on AllThatGlitters21 have been viewed more than 82 million times, while Blair's channel juicystar07 has received over 142 million views.
Both sisters also post vlogs under the monikers EllesGlitterGossip and otherjuicystar07, allowing subscribers to keep track of their daily lives outside of the YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
community. Their respective second YouTube channels move away from purely beauty and fashion-related videos and branch into other topics such as health & fitness, their daily musings, and other random interests.
Background
Elle Fowler was born Lisa Sylvia Fowler on May 25, 1988 to Dr. Scott Fowler, a physicianPhysician
A physician is a health care provider who practices the profession of medicine, which is concerned with promoting, maintaining or restoring human health through the study, diagnosis, and treatment of disease, injury and other physical and mental impairments...
with Holston Medical Group, and Melisa Fowler. Elle is the eldest of three: Blair Fowler was born Elizabeth Fowler on April 1, 1993 in Augusta, Georgia
Augusta, Georgia
Augusta is a consolidated city in the U.S. state of Georgia, located along the Savannah River. As of the 2010 census, the Augusta–Richmond County population was 195,844 not counting the unconsolidated cities of Hephzibah and Blythe.Augusta is the principal city of the Augusta-Richmond County...
and the family's youngest, Emily Fowler, was born soon after. After Blair's fifth birthday, the family relocated from New Orleans to Kingsport, Tennessee
Kingsport, Tennessee
Kingsport is a city located mainly in Sullivan County with some western portions in Hawkins County in the US state of Tennessee. The majority of the city lies in Sullivan County...
, where Blair attended Dobyns-Bennett High School. Blair was bullied in school as she rose to internet fame, and soon switched to online schooling. Elle went on to attend Miami University
Miami University
Miami University is a coeducational public research university located in Oxford, Ohio, United States. Founded in 1809, it is the 10th oldest public university in the United States and the second oldest university in Ohio, founded four years after Ohio University. In its 2012 edition, U.S...
in Oxford, Ohio
Oxford, Ohio
Oxford is a city in northwestern Butler County, Ohio, United States, in the southwestern portion of the state. It lies in Oxford Township, originally called the College Township. The population was 21,943 at the 2000 census. This college town was founded as a home for Miami University. Oxford...
, where she was in the Alpha Chi Omega
Alpha Chi Omega
Alpha Chi Omega is a women's fraternity founded on October 15, 1885. Currently, there are 135 chapters of Alpha Chi Omega at colleges and universities across the United States and more than 200,000 lifetime members...
sorority.
They recently moved to Los Angeles, California. A joint video gained over 500,000 views, and by August 2010 they together had 130 million views combined on all of their videos. They have appeared in Seventeen
Seventeen (magazine)
Seventeen is an American magazine for teenagers. It was first published in September 1944 by Walter Annenberg's Triangle Publications. News Corporation bought Triangle in 1988, and sold Seventeen to K-III Communications in 1991. Primedia sold the magazine to Hearst in 2003. It is still in the...
, where Elle had previously interned, as a Beauty and Hair Smarties. The sisters have also appeared in teen fashion magazine, Teen Vogue
Teen Vogue
Teen Vogue magazine began as a version of Vogue magazine for teenage girls. This US magazine focuses on fashion and celebrities and offers information about the latest entertainment and feature stories on current issues and events.- Description :...
. Most recently, the two created an online lifestyle website titled elleandblair.com. In 2011, Blair was the youngest ever makeup artist at New York City Fashion Week, where she and Elle also modelled in a show. In 2010 they signed an agreement with Kinectic Content to star in a reality TV show. They have also applied for trademarks for the names "Elle Fowler" and "Blair Fowler".
YouTube Careers
Elle and Blair got their first exposure outside of YouTube when SeventeenSeventeen (magazine)
Seventeen is an American magazine for teenagers. It was first published in September 1944 by Walter Annenberg's Triangle Publications. News Corporation bought Triangle in 1988, and sold Seventeen to K-III Communications in 1991. Primedia sold the magazine to Hearst in 2003. It is still in the...
invited them to become "Beauty Smarties" for the magazine, featuring them in a few issues so they could offer makeup tips to readers. Their first media appearance came not long after, when Good Morning America
Good Morning America
Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...
interviewed them for a segment on hauling. Elle said in the interview, "I think it's really fun for a girl to live vicariously through someone else and see what other cute girls that they relate to are buying." According to the segment, their YouTube careers have become so successful that Blair had to leave high school and become homeschooled, allowing her more time to focus on her videos.
Elle and Blair are at the forefront of the "hauling" phenomenon, and have been featured in a number of news segments and interviews on the subject after their Good Morning America appearance. They were featured on a KTLA segment on hauling alongside macbarbie07, a friend of Blair's and fellow beauty guru. The girls claimed to have a combined number of 900,000 subscribers, and Elle pointed out that a watch she showed in a video sold out almost immediately after mentioned it—a testament to the popularity of their videos. Another KTLA segment featuring Elle and Blair pointed out that despite their growing number of fans, they've also encountered a great deal of backlash. "The Fowler sisters have gotten lots of criticism for being fake and for hiding the fact that they were being compensated by some of these big companies." Other segments have also been critical of the hauling trend, using Elle and Blair's videos as examples of how haul videos have become extremely influential and may fuel shopping addiction and cultural idealizations of consumption and materialism.
With features in Marie Claire, Glamour, Seventeen, and other national publications, as well as prominent news outlets such as Good Morning America, ABC News with Diane Sawyer, the New York Times Style Section and the Wall Street Journal, Elle and Blair Fowler have a wide-reaching influence.
In 2011, Blair was contacted by Disney and offered a background role as Leah in Prom
Prom (film)
Prom is a 2011 American teen film directed by Joe Nussbaum and produced by Ted Griffin and Justin Springer. It was released on April 29, 2011 by Walt Disney Pictures. The film was the first major production shot with Arriflex's Alexa HD cameras to be released in theatres.-Plot:Class president Nova ...
. This was Blair's first film role, and she is not sure whether or not she would like to pursue acting. However, she and her sister are currently working on other projects, including a cell phone accessory line and a book.
Most recently, the sisters were nominated as a duo for the 2011 Teen Choice Awards'
2011 Teen Choice Awards
The 2011 Teen Choice Awards hosted by Kaley Cuoco aired live on August 7, 2011 at 8/7c on Fox. This was the first time that the ceremonies were aired live since the 2007 show...
"Choice Web Star" category, but lost to Rebecca Black
Rebecca Black
Rebecca Renee Black is an American pop singer who gained extensive media attention with the 2011 single "Friday". Her mother paid $4,000 to have the single and an accompanying music video put out as a vanity release through the record label ARK Music Factory. The song was co-written and produced...
.