Elvi
Encyclopedia
Elvi was originally a Dutch wholesale
clothing company with a size range from 8-20. The owner was a man called Elin Vissor and thus the name Elvi was devised. The brand, created in the 1940s, had a long history as a wholesale brand based in Holland and wholesaled throughout Europe - mainly in Holland, Germany
, Belgium
and France
. In 1993 Elvi was bought by a company called Lerose Limited, which was in turn bought by Country Casuals (a.k.a CC). CC felt that an opportunity existed to establish a brand for size 16 and up in the UK, both in High Street shops and in concessions in department stores.
Leveraging its strengths in producing and sourcing collections for size 16 and up, Elvi was launched in the UK in autumn 1993 as a quality retailer specialising in size 16 and up clothes for women.
Wholesale
Wholesaling, jobbing, or distributing is defined as the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services...
clothing company with a size range from 8-20. The owner was a man called Elin Vissor and thus the name Elvi was devised. The brand, created in the 1940s, had a long history as a wholesale brand based in Holland and wholesaled throughout Europe - mainly in Holland, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
and France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
. In 1993 Elvi was bought by a company called Lerose Limited, which was in turn bought by Country Casuals (a.k.a CC). CC felt that an opportunity existed to establish a brand for size 16 and up in the UK, both in High Street shops and in concessions in department stores.
Leveraging its strengths in producing and sourcing collections for size 16 and up, Elvi was launched in the UK in autumn 1993 as a quality retailer specialising in size 16 and up clothes for women.