Emil Ruder
Encyclopedia
Emil Ruder Swiss typographer and graphic designer
Graphic designer
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and...

, who with Armin Hofmann
Armin Hofmann
Armin Hofmann is a Swiss graphic designer. Hofmann followed Emil Ruder as head of the graphic design department at the Schule für Gestaltung Basel and was instrumental in developing the graphic design style known as the Swiss Style...

 helped to found the Schule für Gestaltung Basel
Schule für Gestaltung Basel
Switzerland's Schule für Gestaltung Basel at the Allgemeine Gewerbeschule and its students have influenced the international graphic design community since it opened in 1968. Its tradition was shaped by influential personalities such as Armin Hofmann, Emil Ruder, Kurt Hauert and Wolfgang Weingart...

 (Basel School of Design) and a graphic style known as the Swiss Style
International Typographic Style
The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and...

.

Ruder was a contributing writer and editor for Typografische Monatsblätter. Ruder published a basic grammar of typography titled Emil Ruder: Typopgraphy. The text was published in German, English and French, by Swiss publisher Arthur Niggli in 1967. The book helped spread and propagate the Swiss Style, and became a basic text for graphic design and typography programs in Europe and North America. In 1962 he helped to found the International Center for the Typographic Arts (ICTA) in New York.

Swiss Style

The Swiss Style
International Typographic Style
The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and...

 was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing symmetrical layouts. Ruder first began teaching in 1942 at the Allgemeine Gewerbeschule in the Swiss city of Basel. In 1948 Ruder met the artist-printer Armin Hofmann. Ruder and Hoffman began a long period of collaboration. Their teaching achieved an international reputation by the mid-1950s. By the mid-1960s their courses were maintaining lengthy waiting lists.

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