Minchington defines an Employer Value Proposition (EVP) as a set of associations and offerings provided by an organisation in return for the skills, capabilities and experiences an employee brings to the organisation. The EVP is an employee-centred approach that is aligned to existing, integrated workforce planning

Workforce planning

Workforce Planning is a continual process used to align the needs and priorities of the organisation with those of its workforce to ensure it can meet its legislative, regulatory, service and production requirements and organizational objectives...

 strategies because it has been informed by existing employees and the external target audience

Target audience

In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed .....

..