Energizer Holdings
Encyclopedia
Energizer Holdings is an American manufacturer of batteries
and personal care
products, headquartered in Town and Country
, Missouri
. Its most well known brands are Energizer and Eveready
batteries, Schick
, Wilkinson Sword
and Edge
shaving
products, Playtex
feminine hygiene
and baby products, and Hawaiian Tropic
and Banana Boat sunscreen products. The company sells in over 165 countries.
, which in 1986 had been sold to animal and human food manufacturer Ralston Purina. In 2000, Ralston spun off Eveready, and it was listed on the New York Stock Exchange
as Energizer Holdings, Inc..
In 2003 under the leadership of then Chief Executive Officer J. Patrick Mulcahy, Energizer Holdings started expanding into the personal care product sector by buying razor
brands Schick
and Wilkinson Sword
from Pfizer
.
In October 2007, the company acquired Playtex
Products, Inc. for $1.9 billion. The purchase included sunscreen brand Hawaiian Tropic
, which Playtex had bought a few months earlier, and Sun Pharmaceuticals Corp., which manufactures the Banana Boat suncreen products.
In 2009, Energizer acquired Edge
and Skintimate shaving gels from S.C. Johnson & Son.
In October 2010, Energizer announced it was the winning bidder for privately held American Safety Razor in a bankruptcy court auction.
Battery (electricity)
An electrical battery is one or more electrochemical cells that convert stored chemical energy into electrical energy. Since the invention of the first battery in 1800 by Alessandro Volta and especially since the technically improved Daniell cell in 1836, batteries have become a common power...
and personal care
Personal care
Personal care or toiletries is the industry which manufactures consumer products used for beautification and in personal hygiene.-Subsectors:Subsectors of personal care include cosmetics and feminine hygiene....
products, headquartered in Town and Country
Town and Country, Missouri
Town and Country is a wealthy inner ring suburb in west St. Louis County, Missouri, United States, with a population of 10,815 as of the 2010 census. Town and Country has the highest median household income of any city in Missouri with population over 10,000 and also has one of the highest median...
, Missouri
Missouri
Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...
. Its most well known brands are Energizer and Eveready
Eveready Battery Company
Eveready Battery Company, Inc., headquartered in St. Louis, Missouri, is an American manufacturer of battery brands Eveready and Energizer, owned by Energizer Holdings.-History:...
batteries, Schick
Schick (razors)
Schick is a brand of safety razors by Wilkinson Sword, a subsidiary of Energizer Holdings. It was founded in 1926 by Jacob Schick as the Magazine Repeating Razor Company. In 1934, Schick introduced its highly successful single blade safety razor system, that stored ten blades in a steel injector...
, Wilkinson Sword
Wilkinson Sword
Wilkinson Sword is a brand name for companies that make gardening tools and razors. Wilkinson Sword's origins are in the manufacture of swords. The company was founded in London in 1772. The brand is currently owned by Energizer Holdings. Past product lines have included guns, bayonets, and other...
and Edge
Edge (shaving gel)
Edge is a brand of shaving gel manufactured by Energizer Holdings. The line provides many different varieties of shaving gels, including Sensitive Skin, Extra Moisturizing, Extra Protection, Ultra Sensitive, Clean and Refreshing, and Soothing Aloe.Edge was acquired from S.C. Johnson and Son in 2009....
shaving
Shaving
Shaving is the removal of hair, by using a razor or any other kind of bladed implement, to slice it down to the level of the skin. Shaving is most commonly practiced by men to remove their facial hair and by women to remove their leg and underarm hair...
products, Playtex
Playtex
Playtex and PlayTex are a brand and trademark. It used to be associated with bras and women's undergarments. Currently there are two separate companies with the Playtex name....
feminine hygiene
Feminine hygiene
Feminine hygiene is a general euphemism used to describe personal care products used by women during menstruation, vaginal discharge, and other bodily functions related to the vulva...
and baby products, and Hawaiian Tropic
Hawaiian Tropic
Hawaiian Tropic is a brand of suntan lotion sold around the world, but more widely available in the United States.The Company was founded by Ron Rice in 1969. It was the largest private manufacturer of sun care products in the United States until being acquired in May 2007 by Playtex Products, Inc...
and Banana Boat sunscreen products. The company sells in over 165 countries.
History
The company has its foundation in the Eveready Battery CompanyEveready Battery Company
Eveready Battery Company, Inc., headquartered in St. Louis, Missouri, is an American manufacturer of battery brands Eveready and Energizer, owned by Energizer Holdings.-History:...
, which in 1986 had been sold to animal and human food manufacturer Ralston Purina. In 2000, Ralston spun off Eveready, and it was listed on the New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...
as Energizer Holdings, Inc..
In 2003 under the leadership of then Chief Executive Officer J. Patrick Mulcahy, Energizer Holdings started expanding into the personal care product sector by buying razor
Razor
A razor is a bladed tool primarily used in the removal of unwanted body hair through the act of shaving. Kinds of razors include straight razors, disposable razors and electric razors....
brands Schick
Schick (razors)
Schick is a brand of safety razors by Wilkinson Sword, a subsidiary of Energizer Holdings. It was founded in 1926 by Jacob Schick as the Magazine Repeating Razor Company. In 1934, Schick introduced its highly successful single blade safety razor system, that stored ten blades in a steel injector...
and Wilkinson Sword
Wilkinson Sword
Wilkinson Sword is a brand name for companies that make gardening tools and razors. Wilkinson Sword's origins are in the manufacture of swords. The company was founded in London in 1772. The brand is currently owned by Energizer Holdings. Past product lines have included guns, bayonets, and other...
from Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...
.
In October 2007, the company acquired Playtex
Playtex
Playtex and PlayTex are a brand and trademark. It used to be associated with bras and women's undergarments. Currently there are two separate companies with the Playtex name....
Products, Inc. for $1.9 billion. The purchase included sunscreen brand Hawaiian Tropic
Hawaiian Tropic
Hawaiian Tropic is a brand of suntan lotion sold around the world, but more widely available in the United States.The Company was founded by Ron Rice in 1969. It was the largest private manufacturer of sun care products in the United States until being acquired in May 2007 by Playtex Products, Inc...
, which Playtex had bought a few months earlier, and Sun Pharmaceuticals Corp., which manufactures the Banana Boat suncreen products.
In 2009, Energizer acquired Edge
Edge (shaving gel)
Edge is a brand of shaving gel manufactured by Energizer Holdings. The line provides many different varieties of shaving gels, including Sensitive Skin, Extra Moisturizing, Extra Protection, Ultra Sensitive, Clean and Refreshing, and Soothing Aloe.Edge was acquired from S.C. Johnson and Son in 2009....
and Skintimate shaving gels from S.C. Johnson & Son.
In October 2010, Energizer announced it was the winning bidder for privately held American Safety Razor in a bankruptcy court auction.