The Environmental Media Association is a non-profit organization which was founded in 1989 by Cindy and Alan Horn and Lyn and Norman Lear

Norman Lear

Norman Milton Lear is an American television writer and producer who produced such 1970s sitcoms as All in the Family, Sanford and Son, One Day at a Time, The Jeffersons, Good Times and Maude...

. EMA works with the entertainment industry to encourage green production and raise the public's environmental awareness. The group provides a "Green Seal" to productions which reduce their environmental footprint. The first movie to have the EMA Green Seal in its credits was The Incredible Hulk

The Incredible Hulk (film)

The Incredible Hulk is a 2008 superhero action film based on the Marvel Comics character the Hulk. It is directed by Louis Leterrier and stars Edward Norton as Dr. Bruce Banner. It is the second film to be released in the Marvel Cinematic Universe...

, which made specific efforts during its 2007 filming to cut carbon emissions and waste created during production. There are also various TV episodes, such as the [Futurama] episode [The Problem with Popplers],and various movies have been awarded the Environmental Media Award, which is awarded to the best television show of film with an environmental message.

EMA also hosts the annual Environmental Media Awards

Environmental Media Awards

The Environmental Media Awards have been awarded by the Environmental Media Association since 1991 to the best television episode or film with an environmental message....

, an awards ceremony which celebrates the entertainment industry’s environmental efforts.