Eukanuba is a brand name of dog and cat foods, owned and manufactured by Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

 (P&G). The company produces seven formulas for dogs based on age, breed and performance area. All formulas include the Eukanuba Vital Health System™ which consists of clinically proven ingredients in six areas that work together to keep dogs at their best. There are also 10 formulas available for cats including kitten, adult maintenance, hairball, sensitive stomach and weight control, indoor and outdoor and mature.

Origin of the Eukanuba brand

In 1969, Paul Iams wanted to find a name to differentiate the new formula from other Iams

Iams

Iams is a brand name for dog food and cat food manufactured by Procter & Gamble . The company sells pet food for cats and dogs formulated for puppy/kitten, adult and mature. Its products are developed by nutritionists and veterinarians and can be found in three main formulas: ProActive Health,...

 products. Iams chose to name this new formula "Eukanuba," a term originated from Hoagy Carmichael

Hoagy Carmichael

Howard Hoagland "Hoagy" Carmichael was an American composer, pianist, singer, actor, and bandleader. He is best known for writing "Stardust", "Georgia On My Mind", "The Nearness of You", and "Heart and Soul", four of the most-recorded American songs of all time.Alec Wilder, in his study of the...

 during the jazz era, meaning "something supreme."

Sponsorships

Eukanuba is the primary sponsor of the AKC/Eukanuba National Championship

AKC/Eukanuba National Championship

The AKC/Eukanuba National Championship is held by the American Kennel Club every year in December or January in the US. As the name indicates, its primary sponsor is Eukanuba, a high-end brand of dog food. Over 3,000 dogs from all over the world come to compete, by invitation only, but only seven...

, one of the three most prestigious dog shows in the United States. The AKC/Eukanuba National Championship

AKC/Eukanuba National Championship

The AKC/Eukanuba National Championship is held by the American Kennel Club every year in December or January in the US. As the name indicates, its primary sponsor is Eukanuba, a high-end brand of dog food. Over 3,000 dogs from all over the world come to compete, by invitation only, but only seven...

 takes place annually in December and hosts more than 3,000 champion dogs and handlers with competitions in agility, obedience, dock-jumping, breed-specific and best in show. In 2008, the AKC/Eukanuba National Championship

AKC/Eukanuba National Championship

The AKC/Eukanuba National Championship is held by the American Kennel Club every year in December or January in the US. As the name indicates, its primary sponsor is Eukanuba, a high-end brand of dog food. Over 3,000 dogs from all over the world come to compete, by invitation only, but only seven...

began hosting the Eukanuba World Challenge which includes dogs from 50+ countries around the world competing.

Eukanuba is also a sponsor of the Teva Mountain Games.