.gif)
Everyday Rewards (Australia)
Encyclopedia
| Everyday Rewards | |
| Entity: | Loyalty program Loyalty program Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm.... |
|---|---|
| Established: | 2007 |
| Owners: | Woolworths Limited Woolworths Limited Woolworths Limited is a major Australian company with extensive retail interest throughout Australia and New Zealand. It is the:* largest retail company in Australia and New Zealand by market capitalisation and sales... |
| Major retailers: | Woolworths supermarkets Woolworths (supermarkets) Woolworths is the largest supermarket chain in Australia, owned by Woolworths Limited.-History:Woolworths Limited was founded in 1924, with the first store opening up in Sydney's Imperial Arcade.-2008 rebranding:... , Big W Big W Big W is one of the largest chain of discount department stores in Australia, with over 150 stores. It is a division of Woolworths Limited, the second largest retailer in Australia. Its main competitors are Kmart and Target, both owned by Wesfarmers.... , Caltex Woolworths/Safeway |
| Major rewards: | Fuel saving offers, Qantas Frequent Flyer points, special offers |
| Website: | www.everydayrewards.com.au |
Everyday Rewards is an Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n loyalty program
Loyalty program
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....
operated by Woolworths Ltd, operator of Woolworths supermarkets
Woolworths (supermarkets)
Woolworths is the largest supermarket chain in Australia, owned by Woolworths Limited.-History:Woolworths Limited was founded in 1924, with the first store opening up in Sydney's Imperial Arcade.-2008 rebranding:...
. Earned fuel
Gasoline
Gasoline , or petrol , is a toxic, translucent, petroleum-derived liquid that is primarily used as a fuel in internal combustion engines. It consists mostly of organic compounds obtained by the fractional distillation of petroleum, enhanced with a variety of additives. Some gasolines also contain...
saving offers
Discounts and allowances
Discounts and allowances are reductions to a basic price of goods or services.They can occur anywhere in the distribution channel, modifying either the manufacturer's list price , the retail price , or the list price Discounts and allowances are reductions to a basic price of goods or services.They...
are stored electronically on the Everyday Rewards card, thus eliminating the need for shoppers to retain paper coupons previously used for this purpose. Fuel Discounts are redeemable at Caltex Woolworths/Safeway outlets. Additionally, cardholders can collect Qantas
Qantas
Qantas Airways Limited is the flag carrier of Australia. The name was originally "QANTAS", an initialism for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport...
frequent flyer points for purchases at participating Woolworths Limited brands.
History
During the NSW trial, 50,000 cards were issued to customers. In February 2008, Woolworths announced that following the NSW trial, Everyday Rewards would be rolled out nationally, beginning with South Australia and Northern Territory in mid-February, and to other states by the end of May 2008.
By early May 2008 the scheme had been extended to Victoria
Victoria (Australia)
Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....
, Western Australia
Western Australia
Western Australia is a state of Australia, occupying the entire western third of the Australian continent. It is bounded by the Indian Ocean to the north and west, the Great Australian Bight and Indian Ocean to the south, the Northern Territory to the north-east and South Australia to the south-east...
and Queensland
Queensland
Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...
and by the end of May 2008 to all mainland states (excluding Woolworths and BWS stores in Tasmania
Tasmania
Tasmania is an Australian island and state. It is south of the continent, separated by Bass Strait. The state includes the island of Tasmania—the 26th largest island in the world—and the surrounding islands. The state has a population of 507,626 , of whom almost half reside in the greater Hobart...
.). Woolworths stated in June 2008 that "well over a million" shoppers had taken a card and registered their details. In July 2008, Woolworths stated that the program had exceeded expectations, with more than three million cards on issue. By August 2008 there were 3.8 million cards "on issue", with 2.4 million cards "registered".
By August 2009 there were 3.8 million cards "registered", of which 1.2 million were linked to a Qantas frequent flyer account. By August 2010, there were 5.1 million cards registered, of which 2.7 million had been linked to a Qantas frequent flyer account.
By June 2010, Big W had withdrawn the fuel discount benefit for cardholders in Western Australia and South Australia.
In August 2010 Big W had withdrawn from the fuel discount benefit for cardholders to all of Australia (except Tasmania).
Qantas Frequent Flyer Program
In December 2008, Woolworths and QantasQantas
Qantas Airways Limited is the flag carrier of Australia. The name was originally "QANTAS", an initialism for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport...
formed an alliance to allow Everyday Rewards cardholders to earn Qantas Frequent Flyer points for purchases. In June 2009, details of the arrangement were announced. Qantas Frequent Flyer points were to be earned at one point per dollar for every dollar over $30 spent in one transaction at Woolworths (or Safeway) Supermarkets (excluding Tasmania) or Woolworths Liquor stores. Frequent flyer fees were to be waived for new members.
The program was later expanded to include some of Woolworths Limited's other stores including Big W
Big W
Big W is one of the largest chain of discount department stores in Australia, with over 150 stores. It is a division of Woolworths Limited, the second largest retailer in Australia. Its main competitors are Kmart and Target, both owned by Wesfarmers....
and BWS
BWS
BWS may mean:* BWS , an Australian liquor retailer, owned by Woolworths Limited* BWS Financial, an independent stock research firm* Barry Windsor-Smith, a British cartoonist, comics-author, and painter...
. From October 2009, cardholders could collect one point per dollar for every dollar over $50 spent in one transaction at Dick Smith and Tandy
Tandy (Australia)
Tandy was an electronics retailer in Australia, owned by Woolworths Limited.-History:Tandy was originally founded in the United States in 1950 as Tandy Leather Company. In 1963, Tandy changed its business to electronics when it acquired control of RadioShack, a forty year old electronics business...
.