Everywhere You Go (World Cup song)
Encyclopedia
"Everywhere You Go" is the MTN theme song for the 2010 FIFA World Cup
performed by an all-star supergroup of international artists called Rhythm of Africa United. The song is led by US-American singer Kelly Rowland
and features many male Africa
n artists and Rola Saad
, a Lebanese
female singer.
American producer Steve Morales produced and American songwriter Stacy Barthe wrote the song. Both have been collaborating on an Heidi Montag
album before.
The song was confirmed by Antos Stella of "AS Entertainment" in a press release published on April 1, 2010:
Kelly Rowland is a hot international artist with crossover appeal spanning all communities, and we were ecstatic when she jumped at the opportunity to be part of this powerful anthem. With the arrival of Africa's first FIFA World Cup
it was important that we attracted the cream of the continent's musical talent as well as a world-famous headline act to collaborate on this song.
"Everywhere You Go" made its premiere on radio stations across Africa on April 12, 2010 and will be available to purchase at the end of May 2010. A portion of all proceeds will go to "United Against Malaria" & "1Goal" initiatives.
Enter MTN, which was looking for an official song for their World Cup campaign. This resulted in big-time producer Steve Morales getting involved and when Kelly heard the track she was sold!
"I got word through my management team and when I heard it, I knew it would be great to be involved.This song is about coming together and doing something new and cool. There is no song quite like this."
at that time (Supafest
)) premiered the song live at the 16th annual South African Music Awards
in Sun City
, South Africa
on the 17th April 2010. The show was televised live on SABC1.
Four days later the second live performance took place in the town of Newtown
, South Africa during an exclusive "invite only" concert for a crowd which included business people and celebrities. This performance featured all artists including Kelly Rowland, who came to South Africa for a promotional visit. The song was also performed at the closing ceremony of the FIFA World Cup 2010 without Rowland's presence, due to her commitments in the United States.
The artists were dressed by Baby Phat and Phat Farm South Africa. The video premiered on June 13 on the Pan-African music channel Channel O
as well as during the first 2010 FIFA World Cup
game on South African national television.
FIFA World Cup official songs
FIFA World Cup championship theme songs are songs adopted officially to be used as warm-ups to the event, to accompany the championships during the event and as a souvenir reminder of the events as well as for advertising campaigns leading for the World Cup, giving the singers exceptional universal...
performed by an all-star supergroup of international artists called Rhythm of Africa United. The song is led by US-American singer Kelly Rowland
Kelly Rowland
Kelendria Trene "Kelly" Rowland is an American singer, songwriter, actress, dancer, and television personality. She rose to fame as one of the founding members of the American girl group Destiny's Child...
and features many male Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
n artists and Rola Saad
Rola Saad
Rola Youssef Saad is a Lebanese pop singer and model who emerged in the mid 2000s and is most commonly known for her collaboration with Lebanese singing Legend Sabah-Biography:...
, a Lebanese
Lebanese people
The Lebanese people are a nation and ethnic group of Levantine people originating in what is today the country of Lebanon, including those who had inhabited Mount Lebanon prior to the creation of the modern Lebanese state....
female singer.
American producer Steve Morales produced and American songwriter Stacy Barthe wrote the song. Both have been collaborating on an Heidi Montag
Heidi Montag
Heidi Blair Pratt is an American media personality and singer. She came to prominence with her starring role on the MTV reality series The Hills from 2006 to 2010. Montag has also appeared on I'm a Celebrity.....
album before.
The song was confirmed by Antos Stella of "AS Entertainment" in a press release published on April 1, 2010:
Kelly Rowland is a hot international artist with crossover appeal spanning all communities, and we were ecstatic when she jumped at the opportunity to be part of this powerful anthem. With the arrival of Africa's first FIFA World Cup
FIFA World Cup
The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...
it was important that we attracted the cream of the continent's musical talent as well as a world-famous headline act to collaborate on this song.
"Everywhere You Go" made its premiere on radio stations across Africa on April 12, 2010 and will be available to purchase at the end of May 2010. A portion of all proceeds will go to "United Against Malaria" & "1Goal" initiatives.
Performers
- Kelly RowlandKelly RowlandKelendria Trene "Kelly" Rowland is an American singer, songwriter, actress, dancer, and television personality. She rose to fame as one of the founding members of the American girl group Destiny's Child...
United StatesUnited StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district... - 2face2face IdibiaInnocent Ugah Idibia , best known by his stage name 2Face Idibia, is a Nigerian singer-songwriter, actor and record producer. He was a member of the defunct R&B/hip hop group Plantashun Boyz. 2Face is currently one of the most popular artistes on the African music scene.- Early life :2Face Idibia...
NigeriaNigeriaNigeria , officially the Federal Republic of Nigeria, is a federal constitutional republic comprising 36 states and its Federal Capital Territory, Abuja. The country is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in... - AwadiDidier AwadiDidier Awadi is a Senegalese rapper and the most visible figure of Francophone West African Hip Hop. As a founding member of Positive Black Soul with Duggy Tee, Awadi toured around the world contributing to the international popularity of Hip Hop Galsen. Awadi works as a solo artist accompanied by...
SenegalSenegalSenegal , officially the Republic of Senegal , is a country in western Africa. It owes its name to the Sénégal River that borders it to the east and north... - ChameleoneChameleoneJoseph Mayanja known for his stage name Jose Chameleon, Joe Chameleon, Jose Chameleone, or just Chameleone is a ragga musician from Uganda. He mainly sings in Luganda, English and Swahili...
UgandaUgandaUganda , officially the Republic of Uganda, is a landlocked country in East Africa. Uganda is also known as the "Pearl of Africa". It is bordered on the east by Kenya, on the north by South Sudan, on the west by the Democratic Republic of the Congo, on the southwest by Rwanda, and on the south by... - Jozi South AfricaSouth AfricaThe Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
- Krotal CameroonCameroonCameroon, officially the Republic of Cameroon , is a country in west Central Africa. It is bordered by Nigeria to the west; Chad to the northeast; the Central African Republic to the east; and Equatorial Guinea, Gabon, and the Republic of the Congo to the south. Cameroon's coastline lies on the...
- RolaRola SaadRola Youssef Saad is a Lebanese pop singer and model who emerged in the mid 2000s and is most commonly known for her collaboration with Lebanese singing Legend Sabah-Biography:...
LebanonLebanonLebanon , officially the Republic of LebanonRepublic of Lebanon is the most common term used by Lebanese government agencies. The term Lebanese Republic, a literal translation of the official Arabic and French names that is not used in today's world. Arabic is the most common language spoken among... - SaminiSaminiEmmanuel Andrews Samini , known in show business as Samini , is a musical artist....
GhanaGhanaGhana , officially the Republic of Ghana, is a country located in West Africa. It is bordered by Côte d'Ivoire to the west, Burkina Faso to the north, Togo to the east, and the Gulf of Guinea to the south... - Slikour & Kwesta South AfricaSouth AfricaThe Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
- Zuluboy South AfricaSouth AfricaThe Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
Production
The idea was conceived by Antos Stella of AS Entertainment: "I'd always wanted to do a song featuring Africa's top artists," she said. "I'd covered the whole of Africa and realised hip hop is happening on this continent. But I wanted to do a track with artists who use traditional African elements in hip hop."Enter MTN, which was looking for an official song for their World Cup campaign. This resulted in big-time producer Steve Morales getting involved and when Kelly heard the track she was sold!
"I got word through my management team and when I heard it, I knew it would be great to be involved.This song is about coming together and doing something new and cool. There is no song quite like this."
Remixes
Ugandan rapper Jose Chameleone provided additional vocals to a remixed version, produced by Ugandan producer Beni Okwenje a.k.a. "Global". The remix production is on a number of the other country versions.Live performance
All artists except for Kelly Rowland (who was touring in AustraliaAustralia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
at that time (Supafest
Supafest
Supafest Australia is a 2010 concert tour by Kelly Rowland, Akon, Eve, Pitbull, Jay Sean, Sean Paul, DJ Nino Brown and Chris Sorbello.-Background:...
)) premiered the song live at the 16th annual South African Music Awards
South African Music Awards
The South African Music Awards are an annual award ceremony, run by the Recording Industry of South Africa , where accolades are presented to members of South Africa's music industry. Winners receive a statuette is called a SAMA. The event was established in 1995...
in Sun City
Sun City, North West
Sun City is a luxury casino and resort, situated in the North West Province of South Africa. It is located about two hours' drive from Johannesburg, near the city of Rustenburg. The complex borders the Pilanesberg Game Reserve.- History :...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
on the 17th April 2010. The show was televised live on SABC1.
Four days later the second live performance took place in the town of Newtown
Newtown
-Australia:*Newtown, New South Wales*Newtown, Queensland *Newtown, Queensland *Newtown, Victoria, a suburb of Geelong*Newtown, Victoria , a locality near Ballarat-Ireland:* Newtown, County Cork* Newtown, County Laois...
, South Africa during an exclusive "invite only" concert for a crowd which included business people and celebrities. This performance featured all artists including Kelly Rowland, who came to South Africa for a promotional visit. The song was also performed at the closing ceremony of the FIFA World Cup 2010 without Rowland's presence, due to her commitments in the United States.
Music video
Kelly Rowland, Jozi and Samini shot their parts for the musicvideo on the 21st April 2010 in Johannesburg in front of a green screen. The video was directed by Andrew Wessels and designed and animated by Nicework. According to Antos Stella the concept of the video is as follows: "We want to reflect what is happening in urban Africa. I am hoping that this video will be relevant in five years' time. It's not just part of the World Cup. Our audience is the MTV market, first in Africa and then in the rest of Europe."The artists were dressed by Baby Phat and Phat Farm South Africa. The video premiered on June 13 on the Pan-African music channel Channel O
Channel O
Channel O is a South African-based music channel which first started transmission in the early nineties. Its main concept is African music in Africa and the diaspora. Over the years, this music channel has made household names of its presenters such as Mimi, Nonhle, KB, Miss Candy.Channel O can be...
as well as during the first 2010 FIFA World Cup
2010 FIFA World Cup
The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams. It took place in South Africa from 11 June to 11 July 2010...
game on South African national television.
Release history
| Country | Date | Format | Label |
|---|---|---|---|
| Botswana Botswana Botswana, officially the Republic of Botswana , is a landlocked country located in Southern Africa. The citizens are referred to as "Batswana" . Formerly the British protectorate of Bechuanaland, Botswana adopted its new name after becoming independent within the Commonwealth on 30 September 1966... |
April 22, 2010 | Digital download | MTN Group |
| Congo | |||
| Ghana Ghana Ghana , officially the Republic of Ghana, is a country located in West Africa. It is bordered by Côte d'Ivoire to the west, Burkina Faso to the north, Togo to the east, and the Gulf of Guinea to the south... |
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| Ivory Coast | |||
| Liberia Liberia Liberia , officially the Republic of Liberia, is a country in West Africa. It is bordered by Sierra Leone on the west, Guinea on the north and Côte d'Ivoire on the east. Liberia's coastline is composed of mostly mangrove forests while the more sparsely populated inland consists of forests that open... |
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| Nigeria Nigeria Nigeria , officially the Federal Republic of Nigeria, is a federal constitutional republic comprising 36 states and its Federal Capital Territory, Abuja. The country is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in... |
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| Rwanda Rwanda Rwanda or , officially the Republic of Rwanda , is a country in central and eastern Africa with a population of approximately 11.4 million . Rwanda is located a few degrees south of the Equator, and is bordered by Uganda, Tanzania, Burundi and the Democratic Republic of the Congo... |
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| South Africa South Africa The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans... |
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| Swaziland Swaziland Swaziland, officially the Kingdom of Swaziland , and sometimes called Ngwane or Swatini, is a landlocked country in Southern Africa, bordered to the north, south and west by South Africa, and to the east by Mozambique... |
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| Uganda Uganda Uganda , officially the Republic of Uganda, is a landlocked country in East Africa. Uganda is also known as the "Pearl of Africa". It is bordered on the east by Kenya, on the north by South Sudan, on the west by the Democratic Republic of the Congo, on the southwest by Rwanda, and on the south by... |
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| Yemen Yemen The Republic of Yemen , commonly known as Yemen , is a country located in the Middle East, occupying the southwestern to southern end of the Arabian Peninsula. It is bordered by Saudi Arabia to the north, the Red Sea to the west, and Oman to the east.... |
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| Zambia Zambia Zambia , officially the Republic of Zambia, is a landlocked country in Southern Africa. The neighbouring countries are the Democratic Republic of the Congo to the north, Tanzania to the north-east, Malawi to the east, Mozambique, Zimbabwe, Botswana and Namibia to the south, and Angola to the west.... |
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Credits
- Writers: Stacy Barthe
- Producer: Steve Morales
- Sound Engineer: Sebastian Krys
- Mastering: Brian Gardner
External links
- Everywhere You Go! at MTN South Africa