Evisu
Overview
Denim
Denim is a rugged cotton twill textile, in which the weft passes under two or more warp threads. This produces the familiar diagonal ribbing identifiable on the reverse of the fabric, which distinguishes denim from cotton duck. Denim has been in American usage since the late 18th century...
wear through traditional, labor-intensive methods.
The brand was formally founded in 1991 in Osaka
Osaka
is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, by Hidehiko Yamane, although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this. Yamane was trained as a tailor, but his love for vintage jeans and his disappointment with the mass-produced modern versions led him first to the vintage clothing export business, and then to putting together the elements required to reproduce vintage-style jeans.
