Extra (supermarket)
Encyclopedia
extra was a retail store chain in the food
sector that belonged to the REWE Group
since 1. July 2008. The company was formerly part of Metro Group.
in 1970. In the early years, the main part of the branch network was in Lower Saxony and North Rhine Westphalia. extra was integrated into the Asko-Group in 1987, which in turn has been part of Metro Group since 1986. The two sales lines real,- and extra had been merged by Metro Group in 2004, though they continued to appear as two separate brands in the market.
The Metro Group sold extra to the REWE Group on 1. July 2008. The brand name extra was announced to be phased out in 2009 and the markets will be named REWE. The franchise supermarkets Comet and Bolle that belong to extra will keep their names initially.
To facilitate the sale of extra, the Metro Group split the two companies real,- and extra. The entity's name was then changed to extra Objektgesellschaft mbH.
After the sale of extra, the "TiP" products disappear from the markets and are replaced by "Ja!", "REWE" and "REWE Bio" products, the marchandises of the REWE Group.
1000 commodities are sold under the private labels Ja! REWE and REWE Bio. These commodities come from the REWE Group
, Lower Saxony
and Berlin
and measure about 2000–3000 m2. Smaller stores are 800–1000 m2 and usually belong to extra Franchise (Comet and Bolle). These franchise stores are delivered by extra, but their brands are not presented jointly to the market. Separate slogans are used and own leaflets distributed.
or cigarettes, the assistant controls the age of the person. An alarm fuse should stop thieves. After the sale of extra, these terminals disappear from the markets and are replaced by "normal" registration casses.
Food
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...
sector that belonged to the REWE Group
REWE Group
REWE Group is a diversified retail and tourism group based in Germany. Its current turnover is around 50.91 billion euros. It operates in 14 European countries and employs over 325,000 people in its trading and travel divisions.- Trading :...
since 1. July 2008. The company was formerly part of Metro Group.
Company history
The first extra store was opened by the Schaper-Group in DürenDüren
Düren is a town in North Rhine-Westphalia, capital of Düren district. It is located between Aachen and Cologne on the river Rur.-Roman era:Celts inhabited Düren's area before the Romans. They called their small settlement Durum . After the Celts other Germanic tribes settled this area...
in 1970. In the early years, the main part of the branch network was in Lower Saxony and North Rhine Westphalia. extra was integrated into the Asko-Group in 1987, which in turn has been part of Metro Group since 1986. The two sales lines real,- and extra had been merged by Metro Group in 2004, though they continued to appear as two separate brands in the market.
The Metro Group sold extra to the REWE Group on 1. July 2008. The brand name extra was announced to be phased out in 2009 and the markets will be named REWE. The franchise supermarkets Comet and Bolle that belong to extra will keep their names initially.
To facilitate the sale of extra, the Metro Group split the two companies real,- and extra. The entity's name was then changed to extra Objektgesellschaft mbH.
After the sale of extra, the "TiP" products disappear from the markets and are replaced by "Ja!", "REWE" and "REWE Bio" products, the marchandises of the REWE Group.
Products on offer
- foodFoodFood is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...
- clothes
- crockery
- electrical equipmentElectrical equipmentElectrical equipment includes any machine powered by electricity. They usually consists of an enclosure, a variety of electrical components, and often a power switch...
- toysToysToys is a 1992 comedy film directed by Barry Levinson and starring Robin Williams, Michael Gambon, Joan Cusack, Robin Wright, LL Cool J, and introducing Jamie Foxx as Baker. The film failed at the box office at the time of its release, despite its impressive cast and lavish filmmaking. Levinson was...
1000 commodities are sold under the private labels Ja! REWE and REWE Bio. These commodities come from the REWE Group
Locations
extra stores are found in towns with more than 8000 inhabitants. They are located centrally and offer convenient parking facilities. The 252 stores are in Northrhine-Westphalia, Rhineland-PalatinateRhineland-Palatinate
Rhineland-Palatinate is one of the 16 states of the Federal Republic of Germany. It has an area of and about four million inhabitants. The capital is Mainz. English speakers also commonly refer to the state by its German name, Rheinland-Pfalz ....
, Lower Saxony
Lower Saxony
Lower Saxony is a German state situated in north-western Germany and is second in area and fourth in population among the sixteen states of Germany...
and Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
and measure about 2000–3000 m2. Smaller stores are 800–1000 m2 and usually belong to extra Franchise (Comet and Bolle). These franchise stores are delivered by extra, but their brands are not presented jointly to the market. Separate slogans are used and own leaflets distributed.
Self scanning terminals
Besides the regular cash registers, extra has launched Self scanning terminals in 2007. At four terminals, customers scan their purchases themselves and put them into a plastic bag. The weight of the commodities is scanned to avoid fraud. A sale assistant controls the operations on a computer. If there is a customer who wants to buy alcoholAlcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
or cigarettes, the assistant controls the age of the person. An alarm fuse should stop thieves. After the sale of extra, these terminals disappear from the markets and are replaced by "normal" registration casses.