Biography

He was born in Naples

Naples

Naples is a city in Southern Italy, situated on the country's west coast by the Gulf of Naples. Lying between two notable volcanic regions, Mount Vesuvius and the Phlegraean Fields, it is the capital of the region of Campania and of the province of Naples...

 and graduated from University of Naples Federico II

University of Naples Federico II

The University of Naples Federico II is a university located in Naples, Italy. It was founded in 1224 and is organized into 13 faculties. It is the world's oldest state university and one of the oldest academic institutions in continuous operation...

 in March 1981.

Career

He was appointed president and chief executive officer of The Estée Lauder Companies Inc.

Estée Lauder Companies

Estée Lauder Companies, Inc. is a manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company has its headquarters in Midtown Manhattan, New York City.-History:...

 on July 1, 2009, succeeding William P. Lauder

William P. Lauder

William P. Lauder is Executive Chairman and Chairman of The Estée Lauder Companies' board of directors. The Estée Lauder Companies is recognized as a global premium consumer goods company by the investment community and is one of the world's leading manufacturers and marketers of quality skin care,...

. He had joined the company in March 2008 when he was appointed President and Chief Operating Officer.

He was previously President of Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

's Global Snacks division. Freda joined P&G in 1982 and spent 10 years in the health and beauty division.