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Fairy is a brand of washing-up liquid produced by Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

 at their West Thurrock factory (The London Plant), England

England

England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

. Fairy liquid is traditionally green, prompting the well-known advertising jingle "Now hands that do dishes can feel soft as your face, with mild green Fairy Liquid".

As of 2008, Fairy is sold in most parts of Europe, although regional names vary. Fairy liquid is available in a variety of colour and scent combinations. The iconic white bottle with red cap was replaced with PET

Polyethylene terephthalate

Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...

 bottles.

In the United Kingdom and Ireland, Fairy is also sold as a brand of non-biological laundry detergent, the original high-suds variant is known as "Fairy Snow".

The Fairy brand has expanded through the decades, and is now also used on automatic dishwashing products; the latest being "Fairy Activebursts". These are pouches of powder and specially formulated washing-up liquid, which are specifically designed for domestic dishwashers. There are also other variants, a power spray for cleaning pots and pans and for a period of time a foam/mousse was sold.

In the UK, Fairy Liquid has become a genericized trademark

Genericized trademark

A genericized trademark is a trademark or brand name that has become the colloquial or generic description for, or synonymous with, a general class of product or service, rather than as an indicator of source or affiliation as intended by the trademark's holder...

 for washing up liquid.

Outside the UK the products are a part of the Dreft

Dreft

Dreft is a popular laundry detergent in the United States, Canada, United Kingdom, the Netherlands and other markets. First produced by Procter & Gamble in 1933, it was one of the earliest synthetic detergents. Upon its inception, Dreft was touted as a significant improvement over the soap suds of...

 brand.

50th Anniversary

In February 2010, Fairy bought back the original washing up liquid bottle (which was used until 2000) to celebrate 50 years of the iconic brand. They are being sold in branches of Morrisons

Morrisons

Wm Morrison Supermarkets plc is the fourth largest chain of supermarkets in the United Kingdom, headquartered in Bradford, West Yorkshire, England. The company is usually referred to and is branded as Morrisons formerly Morrison's, and it is part of the FTSE 100 Index of companies...

 & will eventually be sold in other stores for a limited time. Nanette Newman

Nanette Newman

-Early life:Newman was born in Northampton, England. She was educated at Sternhold College, the Italia Conti Academy of Theatre Arts stage school and the Royal Academy of Dramatic Art in London.-Career:...

, who fronted the 1980s TV adverts, is also making a comeback for a new campaign to promote the launch.

Outside the United Kingdom

In Egypt

Egypt

Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...

, Fairy competes with Henkel

Henkel

Henkel AG & Co. KGaA is an multinational company headquartered in Düsseldorf, Germany.The company operates in three business areas: Home Care , Personal Care ,...

's Pril, and takes second place to Pril in market share. It is notable for its aggressive advertising campaign featuring actresses from Egyptian television

Egyptian television

The Egyptian Television Network is a television service run by the Egyptian Radio and Television Union. It commenced programming in 1960. Today it has more than three national channels, and several broadcast channels on satellite.- History :...

 soap opera

Soap opera

A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...

s emphasizing its strength (which it claims is four times higher than Pril).