Far Coast
Encyclopedia
Far Coast is The Coca-Cola Company's entry into the specialty coffee, tea and premium roast & ground coffee category.
Coca-Cola officially launched the Far Coast brand in 2006 with the opening of four "concept stores" in Toronto
, Oslo
, Singapore
, and Atlanta. The stores, which have subsequently closed, were used for the purpose of conducting market and consumer research before the brand was fully commercialized in the early part of 2008.
All Far Coast coffee blends are independently certified Fair Trade
, Rainforest Alliance
, or organic by the OCIA.
Recently Far Coast was featured as the Official Brewed Beverage of the Vancouver 2010 Winter Olympic Games. The brand's coffees, teas and cocoa were served at all Olympic venues, including the Vancouver and Whistler Athlete's Villages, where Far Coast displayed their locally designed outdoor tables and chairs made out of reclaimed pine destroyed by the Mountain Pine Beetle
. During the Games, all Far Coast products were served in a 100% compostable packaging solution, consisting of the cup, lid, and hot beverage sleeve - an Olympic Games first.
In Canada, Far Coast is served in a number of high traffic venues, including the CN Tower
, Ontario Place
, and nationwide at Cineplex Entertainment
theatres.
The Launch of Far Coast
History of How Far Coast was developed
Coca-Cola officially launched the Far Coast brand in 2006 with the opening of four "concept stores" in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
, Oslo
Oslo
Oslo is a municipality, as well as the capital and most populous city in Norway. As a municipality , it was established on 1 January 1838. Founded around 1048 by King Harald III of Norway, the city was largely destroyed by fire in 1624. The city was moved under the reign of Denmark–Norway's King...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, and Atlanta. The stores, which have subsequently closed, were used for the purpose of conducting market and consumer research before the brand was fully commercialized in the early part of 2008.
All Far Coast coffee blends are independently certified Fair Trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...
, Rainforest Alliance
Rainforest Alliance
The Rainforest Alliance is a non-governmental organization with the published aims of working to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. It is based in New York City, and has offices throughout the...
, or organic by the OCIA.
Recently Far Coast was featured as the Official Brewed Beverage of the Vancouver 2010 Winter Olympic Games. The brand's coffees, teas and cocoa were served at all Olympic venues, including the Vancouver and Whistler Athlete's Villages, where Far Coast displayed their locally designed outdoor tables and chairs made out of reclaimed pine destroyed by the Mountain Pine Beetle
Mountain pine beetle
The mountain pine beetle Dendroctonus ponderosae, is a species of bark beetle native to the forests of western North America from Mexico to central British Columbia. It has a hard black exoskeleton, and measures about 5 millimeters, about the size of a grain of rice.Mountain pine beetles inhabit...
. During the Games, all Far Coast products were served in a 100% compostable packaging solution, consisting of the cup, lid, and hot beverage sleeve - an Olympic Games first.
In Canada, Far Coast is served in a number of high traffic venues, including the CN Tower
CN Tower
The CN Tower is a communications and observation tower in Downtown Toronto, Ontario, Canada. Standing tall, it was completed in 1976, becoming the world's tallest free-standing structure and world's tallest tower at the time. It held both records for 34 years until the completion of the Burj...
, Ontario Place
Ontario Place
Ontario Place is a multiple use entertainment and seasonal waterfront park attraction located in Toronto, Ontario, and owned by the Crown in Right of Ontario. It is administered as an agency of the Ontario Ministry of Tourism and Culture. Located on the shore of Lake Ontario, just south of...
, and nationwide at Cineplex Entertainment
Cineplex Entertainment
Cineplex Entertainment LP , is the largest film exhibitor in Canada and owns, leases or has a joint-venture interest in 130 theatres with 1,351 screens. Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec...
theatres.
The Launch of Far Coast
History of How Far Coast was developed