Farley Flex is a Canadian music promoter

Promoter (entertainment)

An entertainment promoter i.e. music, wrestling, boxing etc is a person or company in the business of marketing and promoting live events such as concerts/gigs, boxing matches, sports entertainment , festivals, raves, and nightclubs.- Business model :Promoters are typically hired as independent...

, artist manager

Talent manager

A talent manager, also known as an artist manager or band manager, is an individual or company who guides the professional career of artists in the entertainment industry...

, and motivational speaker. He is best known for being a judge on the reality television

Reality television

Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 series Canadian Idol

Canadian Idol

Canadian Idol is a Canadian reality television competition show which aired on CTV, based on the British show Pop Idol. The show was a competition to find the most talented young singer in Canada, and was hosted by Ben Mulroney. Jon Dore was the "roving reporter" for the first three seasons...

.

He was instrumental in founding FLOW 93.5

CFXJ-FM

CFXJ-FM is a Canadian radio station in Toronto, Ontario, which uses the on-air brand FLOW 93.5. It first aired in 2001 as Canada's first urban music station...

 in Toronto

Toronto

Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

, the first urban music

Urban contemporary

Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...

-format radio station in Canada when it first went on the air in 2001, and where he was the station's first music director and Vice President of Business Development. His success as an artist manager, radio personality and executive along with the success of the station prompted Canadian Idol's producers to select him as a judge before its 2003 launch. He is the recipient of the Bob Marley Community Role Model Award, The Urban Music Association of Canada's Special Achievement and Media Personality of the Year Awards. Flex was the honorary co-chair of the successful re-election campaign of Toronto Mayor David Miller

David Miller (Canadian politician)

David Raymond Miller is a Canadian politician. He was the 63rd Mayor of Toronto and the second since the 1998 amalgamation. He was elected to the position in 2003 for a three-year term and re-elected in 2006 for a four-year term...

.

Flex was the original manager of Maestro

Maestro (rapper)

Wesley Williams , better known as Maestro and formerly Maestro Fresh-Wes, is a Canadian rapper, record producer, and actor. His pioneering status and outstanding achievements have led to him being referred to as the "Godfather of Canadian hip hop".In 1989 he became the first Canadian rapper to have...

, Canada's first mainstream rapper, and has also taken several former Idol contestants under his wing to promote their albums, such as Gary Beals

Gary Beals

Gary Beals is a Canadian singer who is best known for being the second-place finisher in the first season of the reality television series Canadian Idol...

 and Toya Alexis

Toya Alexis

LaToya Lesmond , better known by her stage name Toya Alexis, is a Canadian R&B vocalist from Ajax, Ontario.- Career :...

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External links

• CTV.ca Canadian Idol biography
• Farley Flex speaker profile at The Lavin Agency
  The Lavin Agency
  The Lavin Agency is a North American speakers bureau with offices in Boston, Toronto and Vancouver. The company was founded by David Lavin in the late 1980s.The Lavin Agency represents speakers in the fields of business, politics, arts and science.-History:...