Fashion Central (Pakistani magazine)
Encyclopedia
Fashion Central is an online fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 Magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 of Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

 based in Lahore
Lahore
Lahore is the capital of the Pakistani province of Punjab and the second largest city in the country. With a rich and fabulous history dating back to over a thousand years ago, Lahore is no doubt Pakistan's cultural capital. One of the most densely populated cities in the world, Lahore remains a...

, which provides coverage to the events in Pakistani Fashion Industry. It was named Fashion Central with an idea to provide a central portal about all fashion related affairs. The site was developed using the proprietary content management system
Content management system
A content management system is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based...

 developed by End 2 End solution Providers. This magazine has won PASHA ICT Award
P@SHA
-Introduction:' a trade body and a registered association, was founded in the year 1992, primarily to promote and develop the software and services industry in Pakistan and to protect the rights of its members. PASHA is the sole non-profit organization that helps the IT industry in Pakistan be...

 in 2010.

History

Fashion Central was founded in 2007 and the website went live in November 2007. Initially it was launched as an online Ecommerce website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

. After about 6 months the website was totally revamped and was reinvented as an online fashion and lifestyle magazine. In early 2011 the website added ecommerce as one of its services. The products at offer include apparel, perfumes
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

, lifestyle items and other fashion and lifestyle related accessories. The delivery options are available for countries across the globe with multiple payment options. The products on sale at FashionCentral are directly sourced from the known designers.

Main categories

Its main categories are Pakistani fashion designers, models, stylists, photographers, fashion events, trends and lifestyle. It has sub categories including health
Health
Health is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person's mind, body and spirit, usually meaning to be free from illness, injury or pain...

, beauty
Beauty
Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction. Beauty is studied as part of aesthetics, sociology, social psychology, and culture...

, parenting
Parenting
Parenting is the process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to adulthood...

, fashion accessories
Fashion accessory
Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

, food
Food
Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...

 and home décor.

External links

  • http://www.youtube.com/user/FashionCentralpk?blend=21&ob=5#p/a/u/2/7DR4xD2LSGE
  • http://www.crikey.com.au/2010/02/01/daily-proposition-get-a-sneak-peek-at-pakistan-fashion-week/
  • http://crosswords911.com/trends.html
  • http://fashioncentralpk.wordpress.com/
  • http://beep.pk/celebritynews
  • http://www.crikey.com.au/2010/02/01/daily-proposition-get-a-sneak-peek-at-pakistan-fashion-week/
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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