Fashion GPS
Encyclopedia
Fashion GPS is a customized software system for sample, events and public relations management solutions. Fashion GPS uses a global, web-based technology, allowing for better designer, editorial and stylist communication. Headquartered in New York City
with satellite offices in London
, Paris
and Milan
, Fashion GPS's international clients includes Public Relations agencies and design houses such as KCD worldwide, Bismarck Phillips Communications & Media, Paul Wilmot Communications, Chanel
, Gucci
, kate spade
, Jimmy Choo
, Diane Von Furstenberg
and Dior
.
, who requested it be customized to meet his specific needs. The system instantly gained popularity among the VIPs of the fashion industry in addition to Marc Jacobs and KCD.
GPS Samples is part of the system that manages and tracks sample send-outs, press hits and credits, forecasting trends and creating virtual Look Books. Samples handles the entire process from the initial sample request to the final press hit to help minimize sample loss
Fashion GPS has a service called Events. This software enables companies to create a virtual mailing list that is used to send and track invitations, RSVPs, media requests and attendance at fashion events, thus simultaneously enabling the virtual management of seating charts and rapid check-in at events.
made the move from Bryant Park
to the Lincoln Center for the Performing Arts
in September 2010, Fashion GPS for Mercedes-Benz Fashion Week became an integral part of the new location.
"For the fashion industry, it's like going from the Stone Age to 2090," IMG Fashion Worldwide Senior Vice President, Managing Director Peter Levy.
A barcode
system allows invitees to scan in at the show, avoiding long lines that were once a staple of Fashion Week
. The barcodes are e-mailed to invitees in a digital invitation sent out by the designers or public relations agencies. For people invited to a specific fashion show, they are also able to print out their entrance barcodes from self-service kiosks or by the PR representatives at the “Designer Desk” located in the lobby of Lincoln Center.
Other features of Fashion GPS for Mercedes-Benz Fashion Week include RSVP management, color-coded seating assignment, and instant event reports all in real-time.
Critics of the system say even the virtual software has not made the process greener, since invitees still print out their barcodes and seating assignments.
.
Fashion GPS clients can use an iPad
app at events and fashion shows. The iPad app has become the virtual clipboard, allowing the public relation's team access to the event's seating and guest list.
"The Fashion GPS for iPad app allows us to take care of our clients' guests from when they receive their invitations to when they take their seat at the show in the most efficient yet personal way," -Rachna Shah, senior vice president of public relations at KCD.
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
with satellite offices in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
and Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
, Fashion GPS's international clients includes Public Relations agencies and design houses such as KCD worldwide, Bismarck Phillips Communications & Media, Paul Wilmot Communications, Chanel
Chanel
Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...
, Gucci
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...
, kate spade
Kate Spade
Kate Brosnahan Spade is the co-founder and namesake of the designer brand, Kate Spade New York .- Early life and beginnings :...
, Jimmy Choo
Jimmy Choo
Dato' Jimmy Choo, OBE, born Choo Yeang Keat, is a Malaysian fashion designer based in London, United Kingdom. He is best known for founding Jimmy Choo Ltd that became known for its handmade women's shoes....
, Diane Von Furstenberg
Diane von Fürstenberg
Diane von Fürstenberg, formerly Princess Diane of Fürstenberg , is a Belgian-American fashion designer best known for her iconic wrap dress. She initially rose to prominence when she married into the German princely House of Fürstenberg, as the wife of Prince Egon of Fürstenberg...
and Dior
Dior
Dior can mean:* Christian Dior SA, a French clothing retailer* In J. R. R. Tolkien's fictional Middle-earth legendarium:**Dior Eluchíl, a Half-elven of the First Age**Dior , a Steward of GondorDior is a surname, and may refer to:...
.
Creation
Fashion GPS was founded in 2006 by Eddie Mullon. Having founded his own multimedia design firm, Eddie was approached by the management team at KCD Public Relations approached him to develop a technological solution for controlling inventory management. This system, now Fashion GPS, caught the attention of designer Marc JacobsMarc Jacobs
Marc Jacobs is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 60 countries. He has been the creative director of the French design house Louis Vuitton since 1997...
, who requested it be customized to meet his specific needs. The system instantly gained popularity among the VIPs of the fashion industry in addition to Marc Jacobs and KCD.
GPS Samples is part of the system that manages and tracks sample send-outs, press hits and credits, forecasting trends and creating virtual Look Books. Samples handles the entire process from the initial sample request to the final press hit to help minimize sample loss
Fashion GPS has a service called Events. This software enables companies to create a virtual mailing list that is used to send and track invitations, RSVPs, media requests and attendance at fashion events, thus simultaneously enabling the virtual management of seating charts and rapid check-in at events.
Reaction
Fashion Week 2010 in New York City helped increase the public's knowledge of Fashion GPS. When New York Fashion WeekNew York Fashion Week
The semi-annual New York Fashion Week, branded Mercedes-Benz FashionWeek in 2009, is held in February and September of each year in New York City. It is one of four major fashion weeks held around the world .-History:The first New York Fashion Week, then called Press Week, was the world's first...
made the move from Bryant Park
Bryant Park
Bryant Park is a 9.603 acre privately managed public park located in the New York City borough of Manhattan. It is located between Fifth and Sixth Avenues and between 40th and 42nd Streets in Midtown Manhattan...
to the Lincoln Center for the Performing Arts
Lincoln Center for the Performing Arts
Lincoln Center for the Performing Arts is a complex of buildings in the Lincoln Square neighborhood of New York City's Upper West Side. Reynold Levy has been its president since 2002.-History and facilities:...
in September 2010, Fashion GPS for Mercedes-Benz Fashion Week became an integral part of the new location.
"For the fashion industry, it's like going from the Stone Age to 2090," IMG Fashion Worldwide Senior Vice President, Managing Director Peter Levy.
A barcode
Barcode
A barcode is an optical machine-readable representation of data, which shows data about the object to which it attaches. Originally barcodes represented data by varying the widths and spacings of parallel lines, and may be referred to as linear or 1 dimensional . Later they evolved into rectangles,...
system allows invitees to scan in at the show, avoiding long lines that were once a staple of Fashion Week
Fashion Week
A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know...
. The barcodes are e-mailed to invitees in a digital invitation sent out by the designers or public relations agencies. For people invited to a specific fashion show, they are also able to print out their entrance barcodes from self-service kiosks or by the PR representatives at the “Designer Desk” located in the lobby of Lincoln Center.
Other features of Fashion GPS for Mercedes-Benz Fashion Week include RSVP management, color-coded seating assignment, and instant event reports all in real-time.
Critics of the system say even the virtual software has not made the process greener, since invitees still print out their barcodes and seating assignments.
Growth
In February 2011, Fashion GPS was nominated for “Next Best Thing in Tech” at the 2nd Annual Fashion 2.0 Awards, alongside TumblrTumblr
Tumblr is a website and microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, or choose to make their tumblelog private. The service emphasizes ease of use. The site ranks as the 10th...
.
Fashion GPS clients can use an iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
app at events and fashion shows. The iPad app has become the virtual clipboard, allowing the public relation's team access to the event's seating and guest list.
"The Fashion GPS for iPad app allows us to take care of our clients' guests from when they receive their invitations to when they take their seat at the show in the most efficient yet personal way," -Rachna Shah, senior vice president of public relations at KCD.