Fashions on Parade is an American fashion-themed television series that aired on the now-defunct DuMont Television Network

DuMont Television Network

The DuMont Television Network, also known as the DuMont Network, DuMont, Du Mont, or Dumont was one of the world's pioneer commercial television networks, rivalling NBC for the distinction of being first overall. It began operation in the United States in 1946. It was owned by DuMont...

 Fridays at 8pm EST from November 4, 1948 to April 24, 1949, then broadcast on ABC

American Broadcasting Company

The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

 from April 27 to June 29, 1949. The show was hosted by Adelaide Hawley Cumming

Adelaide Hawley Cumming

Adelaide Hawley Cumming was a vaudeville performer, radio host, living trademark for General Mills, and teacher.-Early career:...

 beginning on local DuMont stations on February 5, 1948.

Overview

The show featured models showcasing the then-latest fashions, and was the first national television program sponsored by Procter & Gamble

Procter & Gamble

Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

. Each episode was 30 minutes long, and was also broadcast under the titles Television Fashions and Fashion Parade.

Episode status

Two episodes of the program (June 8, 1949 and a second 1949 episode) are held in the MacDonald and Associates film archive in Chicago.

See also

• List of programs broadcast by the DuMont Television Network
• List of surviving DuMont Television Network broadcasts
• 1948-49 United States network television schedule