Fast food advertising
Overview
Fast food advertising is the promotion
of fast food
products and ventures through a variety of media
. Fast food advertising campaign
s are not as highly regulated
as some other products, such as those imposed on alcohol advertising
, but there are often public calls for their promotion to be minimized.
Advertising campaigns for fast food restaurants have changed in their intent over time. Many modern campaigns stress the availability of healthy options after years of criticism for the harmful effects of a fast food diet.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
of fast food
Fast food
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...
products and ventures through a variety of media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
. Fast food advertising campaign
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
s are not as highly regulated
Advertising regulation
Advertising regulation refers to the laws and rules defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health-related ads are regulated...
as some other products, such as those imposed on alcohol advertising
Alcohol advertising
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing...
, but there are often public calls for their promotion to be minimized.
Advertising campaigns for fast food restaurants have changed in their intent over time. Many modern campaigns stress the availability of healthy options after years of criticism for the harmful effects of a fast food diet.
