Fearless Management
Encyclopedia
Fearless Management is a New York City
-based music management (talent management
) company founded in 2003 by Joseph Janus
, the acting President
and Chief Executive Officer
.
and Model
management by working with high-profile clients like Calvin Klein
, Joseph Janus began focusing on the music industry. He created Fearless Management to manage and develop artists and Fearless Productions/Intrepid Noise to produce music.
Janus discovered Ben Jelen
, a piano
-based singer/songwriter
, and brokered a deal with Maverick Records
to release his debut, “Give It All Away” in 2004, which immediately entered no. 1 on the Billboard
Heatseekers Chart. In 2005, Janus started Fearless Management Records, a record label
specializing in releasing unsigned talent, as well as rarities and EP
s from established artists. The first release on the label was Ben Jelen’s 2005 Rejected EP. Other Fearless Management clients include B3
members John Sutherland
and Tim Cruz
, former Deuce Project singer Josh McMillan, singer/songwriter Edison Arthur, and indie rockers Misuniverse.
model in that it is run like an ad hoc agency, with a strategy Janus describes as more marketing
than management. He explains, "The one thing that was missing in the music business was people didn't really know how to market artists. Instead of managing them, they should market them. I see that the branding of an artist should be no different from any other product." Fearless' branding
process will ultimately include grooming acts and then pairing them with endorsement
s and other companies on projects where they can share in each other's marketing equity. The foundation of Fearless' philosophy, however, is Janus' desire and ability to keep an ear to the ground and listen to what young people want. In keeping with this philosophy, he assembled a small team of tapped-in young people between the ages of 18 and 25 to help him manage, develop and produce Fearless clients. Janus adds, "If you don't have youth culture on your side, you won't be anywhere in 20 years. Young America will support anyone who doesn't take them for idiots."
-based music management (talent management
) company founded in 2003 by Joseph Janus
, the acting President
and Chief Executive Officer
.
and Model
management by working with high-profile clients like Calvin Klein
, Joseph Janus began focusing on the music industry. He created Fearless Management to manage and develop artists and Fearless Productions/Intrepid Noise to produce music.
Janus discovered Ben Jelen
, a piano
-based singer/songwriter
, and brokered a deal with Maverick Records
to release his debut, “Give It All Away” in 2004, which immediately entered no. 1 on the Billboard
Heatseekers Chart. In 2005, Janus started Fearless Management Records, a record label
specializing in releasing unsigned talent, as well as rarities and EP
s from established artists. The first release on the label was Ben Jelen’s 2005 Rejected EP. Other Fearless Management clients include B3
members John Sutherland
and Tim Cruz
, former Deuce Project singer Josh McMillan, singer/songwriter Edison Arthur, and indie rockers Misuniverse.
model in that it is run like an ad hoc agency, with a strategy Janus describes as more marketing
than management. He explains, "The one thing that was missing in the music business was people didn't really know how to market artists. Instead of managing them, they should market them. I see that the branding of an artist should be no different from any other product." Fearless' branding
process will ultimately include grooming acts and then pairing them with endorsement
s and other companies on projects where they can share in each other's marketing equity. The foundation of Fearless' philosophy, however, is Janus' desire and ability to keep an ear to the ground and listen to what young people want. In keeping with this philosophy, he assembled a small team of tapped-in young people between the ages of 18 and 25 to help him manage, develop and produce Fearless clients. Janus adds, "If you don't have youth culture on your side, you won't be anywhere in 20 years. Young America will support anyone who doesn't take them for idiots."
-based music management (talent management
) company founded in 2003 by Joseph Janus
, the acting President
and Chief Executive Officer
.
and Model
management by working with high-profile clients like Calvin Klein
, Joseph Janus began focusing on the music industry. He created Fearless Management to manage and develop artists and Fearless Productions/Intrepid Noise to produce music.
Janus discovered Ben Jelen
, a piano
-based singer/songwriter
, and brokered a deal with Maverick Records
to release his debut, “Give It All Away” in 2004, which immediately entered no. 1 on the Billboard
Heatseekers Chart. In 2005, Janus started Fearless Management Records, a record label
specializing in releasing unsigned talent, as well as rarities and EP
s from established artists. The first release on the label was Ben Jelen’s 2005 Rejected EP. Other Fearless Management clients include B3
members John Sutherland
and Tim Cruz
, former Deuce Project singer Josh McMillan, singer/songwriter Edison Arthur, and indie rockers Misuniverse.
model in that it is run like an ad hoc agency, with a strategy Janus describes as more marketing
than management. He explains, "The one thing that was missing in the music business was people didn't really know how to market artists. Instead of managing them, they should market them. I see that the branding of an artist should be no different from any other product." Fearless' branding
process will ultimately include grooming acts and then pairing them with endorsement
s and other companies on projects where they can share in each other's marketing equity. The foundation of Fearless' philosophy, however, is Janus' desire and ability to keep an ear to the ground and listen to what young people want. In keeping with this philosophy, he assembled a small team of tapped-in young people between the ages of 18 and 25 to help him manage, develop and produce Fearless clients. Janus adds, "If you don't have youth culture on your side, you won't be anywhere in 20 years. Young America will support anyone who doesn't take them for idiots."
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
-based music management (talent management
Talent manager
A talent manager, also known as an artist manager or band manager, is an individual or company who guides the professional career of artists in the entertainment industry...
) company founded in 2003 by Joseph Janus
Joseph Janus
Joseph Janus is the Creative Director for Bodhi bags as well as BJX New York. He is also CEO of Fearless Management in New York City.-Early career:...
, the acting President
President
A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...
and Chief Executive Officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
.
Overview
After experience in the world of fashionFashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
and Model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....
management by working with high-profile clients like Calvin Klein
Calvin Klein
Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc. in 1968. In addition to clothing, Klein has also given his name to a range of perfumes, watches, and jewelry....
, Joseph Janus began focusing on the music industry. He created Fearless Management to manage and develop artists and Fearless Productions/Intrepid Noise to produce music.
Janus discovered Ben Jelen
Ben Jelen
Ben Jelen is a Scottish-born American singer-songwriter who plays the piano, violin, and guitar. He has lived in Scotland, England, Texas, New Jersey and New York. His career has been characterized by near-stardom, with his debut album, Give It All Away peaking at #113 on the Billboard 200 list...
, a piano
Piano
The piano is a musical instrument played by means of a keyboard. It is one of the most popular instruments in the world. Widely used in classical and jazz music for solo performances, ensemble use, chamber music and accompaniment, the piano is also very popular as an aid to composing and rehearsal...
-based singer/songwriter
Songwriter
A songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer...
, and brokered a deal with Maverick Records
Maverick Records
Maverick Recording Company is an American record label owned and operated by Warner Music Group, and distributed through Warner Bros. Records.-Company history:...
to release his debut, “Give It All Away” in 2004, which immediately entered no. 1 on the Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
Heatseekers Chart. In 2005, Janus started Fearless Management Records, a record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
specializing in releasing unsigned talent, as well as rarities and EP
Extended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
s from established artists. The first release on the label was Ben Jelen’s 2005 Rejected EP. Other Fearless Management clients include B3
B3 (boy band)
B3 was an American pop boy band from New York. They were formed in 2001 and were first produced by O-Jay of German dance band Real McCoy. Original members were Timothy Andrew Cruz , John Steven Sutherland and Rod Michael . When Michael left in 2002, Blair Madison Late joined in...
members John Sutherland
John Steven Sutherland
John Steven Sutherland is an American pop singer signed with Fearless Management. Formerly he was a member of an American boy band project called B3.-Beginnings:...
and Tim Cruz
Tim Cruz
Timothy Andrew Cruz also known as Tim Cruz is an American pop singer signed with Fearless Management. He is also in music production and does some modelling as well....
, former Deuce Project singer Josh McMillan, singer/songwriter Edison Arthur, and indie rockers Misuniverse.
Artist roster
Fearless Management's roster of artists includes:- Ben JelenBen JelenBen Jelen is a Scottish-born American singer-songwriter who plays the piano, violin, and guitar. He has lived in Scotland, England, Texas, New Jersey and New York. His career has been characterized by near-stardom, with his debut album, Give It All Away peaking at #113 on the Billboard 200 list...
http://www.fearless-management.com/benjelen/index.html - Singer/songwriter - John SutherlandJohn Steven SutherlandJohn Steven Sutherland is an American pop singer signed with Fearless Management. Formerly he was a member of an American boy band project called B3.-Beginnings:...
http://www.fearless-management.com/johnsutherland/index.html - Singer - Formerly lead vocalist of B3 - Tim CruzTim CruzTimothy Andrew Cruz also known as Tim Cruz is an American pop singer signed with Fearless Management. He is also in music production and does some modelling as well....
http://www.fearless-management.com/timcruz/index.html - Singer - Formerly vocalist in B3 - Josh McMillan http://www.fearless-management.com/joshmcmillan/index.html- Former Deuce Project singer
- Edison Arthur http://www.fearless-management.com/edisonarthur/index.html - Singer/songwriter
- Misuniverse http://www.fearless-management.com/misuniverse/index.html - Indie rockers
- Marcus MonroeMarcus MonroeMarcus Monroe is an actor/juggler/TV personality currently living in New York City. Marcus was born in 1985 in Milwaukee, Wisconsin. He moved to New York in 2004 to pursue a career in entertainment. Marcus has appeared on many TV shows including MTV's TRL, ABC Family's Switched, Nickelodeon's...
http://www.fearless-management.com/marcusmonroe/index.html - Extreme juggler/actor - Veronica Antico http://www.fearless-management.com/veronicaantico/index.html - Francophone artist
- Sophie B. HawkinsSophie B. HawkinsSophie Ballantine Hawkins is an American singer, songwriter, musician and painter. Her biggest hits are "Damn I Wish I Was Your Lover", "Right Beside You", and "As I Lay Me Down".- Career :...
- International singer - Stephanie D.http://www.fearless-management.com/stephanied/index.html - American singer
Management philosophy
Fearless Management strays from the traditional managementManagement
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
model in that it is run like an ad hoc agency, with a strategy Janus describes as more marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
than management. He explains, "The one thing that was missing in the music business was people didn't really know how to market artists. Instead of managing them, they should market them. I see that the branding of an artist should be no different from any other product." Fearless' branding
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
process will ultimately include grooming acts and then pairing them with endorsement
Endorsement
Endorsement may refer to:*Testimonial in advertising, written or spoken statement endorsing a product*Political endorsement*a form added to an insurance policy, modifying the terms...
s and other companies on projects where they can share in each other's marketing equity. The foundation of Fearless' philosophy, however, is Janus' desire and ability to keep an ear to the ground and listen to what young people want. In keeping with this philosophy, he assembled a small team of tapped-in young people between the ages of 18 and 25 to help him manage, develop and produce Fearless clients. Janus adds, "If you don't have youth culture on your side, you won't be anywhere in 20 years. Young America will support anyone who doesn't take them for idiots."
External links
Fearless Management is a New York CityNew York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
-based music management (talent management
Talent manager
A talent manager, also known as an artist manager or band manager, is an individual or company who guides the professional career of artists in the entertainment industry...
) company founded in 2003 by Joseph Janus
Joseph Janus
Joseph Janus is the Creative Director for Bodhi bags as well as BJX New York. He is also CEO of Fearless Management in New York City.-Early career:...
, the acting President
President
A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...
and Chief Executive Officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
.
Overview
After experience in the world of fashionFashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
and Model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....
management by working with high-profile clients like Calvin Klein
Calvin Klein
Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc. in 1968. In addition to clothing, Klein has also given his name to a range of perfumes, watches, and jewelry....
, Joseph Janus began focusing on the music industry. He created Fearless Management to manage and develop artists and Fearless Productions/Intrepid Noise to produce music.
Janus discovered Ben Jelen
Ben Jelen
Ben Jelen is a Scottish-born American singer-songwriter who plays the piano, violin, and guitar. He has lived in Scotland, England, Texas, New Jersey and New York. His career has been characterized by near-stardom, with his debut album, Give It All Away peaking at #113 on the Billboard 200 list...
, a piano
Piano
The piano is a musical instrument played by means of a keyboard. It is one of the most popular instruments in the world. Widely used in classical and jazz music for solo performances, ensemble use, chamber music and accompaniment, the piano is also very popular as an aid to composing and rehearsal...
-based singer/songwriter
Songwriter
A songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer...
, and brokered a deal with Maverick Records
Maverick Records
Maverick Recording Company is an American record label owned and operated by Warner Music Group, and distributed through Warner Bros. Records.-Company history:...
to release his debut, “Give It All Away” in 2004, which immediately entered no. 1 on the Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
Heatseekers Chart. In 2005, Janus started Fearless Management Records, a record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
specializing in releasing unsigned talent, as well as rarities and EP
Extended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
s from established artists. The first release on the label was Ben Jelen’s 2005 Rejected EP. Other Fearless Management clients include B3
B3 (boy band)
B3 was an American pop boy band from New York. They were formed in 2001 and were first produced by O-Jay of German dance band Real McCoy. Original members were Timothy Andrew Cruz , John Steven Sutherland and Rod Michael . When Michael left in 2002, Blair Madison Late joined in...
members John Sutherland
John Steven Sutherland
John Steven Sutherland is an American pop singer signed with Fearless Management. Formerly he was a member of an American boy band project called B3.-Beginnings:...
and Tim Cruz
Tim Cruz
Timothy Andrew Cruz also known as Tim Cruz is an American pop singer signed with Fearless Management. He is also in music production and does some modelling as well....
, former Deuce Project singer Josh McMillan, singer/songwriter Edison Arthur, and indie rockers Misuniverse.
Artist roster
Fearless Management's roster of artists includes:- Ben JelenBen JelenBen Jelen is a Scottish-born American singer-songwriter who plays the piano, violin, and guitar. He has lived in Scotland, England, Texas, New Jersey and New York. His career has been characterized by near-stardom, with his debut album, Give It All Away peaking at #113 on the Billboard 200 list...
http://www.fearless-management.com/benjelen/index.html - Singer/songwriter - John SutherlandJohn Steven SutherlandJohn Steven Sutherland is an American pop singer signed with Fearless Management. Formerly he was a member of an American boy band project called B3.-Beginnings:...
http://www.fearless-management.com/johnsutherland/index.html - Singer - Formerly lead vocalist of B3 - Tim CruzTim CruzTimothy Andrew Cruz also known as Tim Cruz is an American pop singer signed with Fearless Management. He is also in music production and does some modelling as well....
http://www.fearless-management.com/timcruz/index.html - Singer - Formerly vocalist in B3 - Josh McMillan http://www.fearless-management.com/joshmcmillan/index.html- Former Deuce Project singer
- Edison Arthur http://www.fearless-management.com/edisonarthur/index.html - Singer/songwriter
- Misuniverse http://www.fearless-management.com/misuniverse/index.html - Indie rockers
- Marcus MonroeMarcus MonroeMarcus Monroe is an actor/juggler/TV personality currently living in New York City. Marcus was born in 1985 in Milwaukee, Wisconsin. He moved to New York in 2004 to pursue a career in entertainment. Marcus has appeared on many TV shows including MTV's TRL, ABC Family's Switched, Nickelodeon's...
http://www.fearless-management.com/marcusmonroe/index.html - Extreme juggler/actor - Veronica Antico http://www.fearless-management.com/veronicaantico/index.html - Francophone artist
- Sophie B. HawkinsSophie B. HawkinsSophie Ballantine Hawkins is an American singer, songwriter, musician and painter. Her biggest hits are "Damn I Wish I Was Your Lover", "Right Beside You", and "As I Lay Me Down".- Career :...
- International singer - Stephanie D.http://www.fearless-management.com/stephanied/index.html - American singer
Management philosophy
Fearless Management strays from the traditional managementManagement
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
model in that it is run like an ad hoc agency, with a strategy Janus describes as more marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
than management. He explains, "The one thing that was missing in the music business was people didn't really know how to market artists. Instead of managing them, they should market them. I see that the branding of an artist should be no different from any other product." Fearless' branding
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
process will ultimately include grooming acts and then pairing them with endorsement
Endorsement
Endorsement may refer to:*Testimonial in advertising, written or spoken statement endorsing a product*Political endorsement*a form added to an insurance policy, modifying the terms...
s and other companies on projects where they can share in each other's marketing equity. The foundation of Fearless' philosophy, however, is Janus' desire and ability to keep an ear to the ground and listen to what young people want. In keeping with this philosophy, he assembled a small team of tapped-in young people between the ages of 18 and 25 to help him manage, develop and produce Fearless clients. Janus adds, "If you don't have youth culture on your side, you won't be anywhere in 20 years. Young America will support anyone who doesn't take them for idiots."
External links
Fearless Management is a New York CityNew York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
-based music management (talent management
Talent manager
A talent manager, also known as an artist manager or band manager, is an individual or company who guides the professional career of artists in the entertainment industry...
) company founded in 2003 by Joseph Janus
Joseph Janus
Joseph Janus is the Creative Director for Bodhi bags as well as BJX New York. He is also CEO of Fearless Management in New York City.-Early career:...
, the acting President
President
A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...
and Chief Executive Officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
.
Overview
After experience in the world of fashionFashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
and Model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....
management by working with high-profile clients like Calvin Klein
Calvin Klein
Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc. in 1968. In addition to clothing, Klein has also given his name to a range of perfumes, watches, and jewelry....
, Joseph Janus began focusing on the music industry. He created Fearless Management to manage and develop artists and Fearless Productions/Intrepid Noise to produce music.
Janus discovered Ben Jelen
Ben Jelen
Ben Jelen is a Scottish-born American singer-songwriter who plays the piano, violin, and guitar. He has lived in Scotland, England, Texas, New Jersey and New York. His career has been characterized by near-stardom, with his debut album, Give It All Away peaking at #113 on the Billboard 200 list...
, a piano
Piano
The piano is a musical instrument played by means of a keyboard. It is one of the most popular instruments in the world. Widely used in classical and jazz music for solo performances, ensemble use, chamber music and accompaniment, the piano is also very popular as an aid to composing and rehearsal...
-based singer/songwriter
Songwriter
A songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer...
, and brokered a deal with Maverick Records
Maverick Records
Maverick Recording Company is an American record label owned and operated by Warner Music Group, and distributed through Warner Bros. Records.-Company history:...
to release his debut, “Give It All Away” in 2004, which immediately entered no. 1 on the Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
Heatseekers Chart. In 2005, Janus started Fearless Management Records, a record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
specializing in releasing unsigned talent, as well as rarities and EP
Extended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
s from established artists. The first release on the label was Ben Jelen’s 2005 Rejected EP. Other Fearless Management clients include B3
B3 (boy band)
B3 was an American pop boy band from New York. They were formed in 2001 and were first produced by O-Jay of German dance band Real McCoy. Original members were Timothy Andrew Cruz , John Steven Sutherland and Rod Michael . When Michael left in 2002, Blair Madison Late joined in...
members John Sutherland
John Steven Sutherland
John Steven Sutherland is an American pop singer signed with Fearless Management. Formerly he was a member of an American boy band project called B3.-Beginnings:...
and Tim Cruz
Tim Cruz
Timothy Andrew Cruz also known as Tim Cruz is an American pop singer signed with Fearless Management. He is also in music production and does some modelling as well....
, former Deuce Project singer Josh McMillan, singer/songwriter Edison Arthur, and indie rockers Misuniverse.
Artist roster
Fearless Management's roster of artists includes:- Ben JelenBen JelenBen Jelen is a Scottish-born American singer-songwriter who plays the piano, violin, and guitar. He has lived in Scotland, England, Texas, New Jersey and New York. His career has been characterized by near-stardom, with his debut album, Give It All Away peaking at #113 on the Billboard 200 list...
http://www.fearless-management.com/benjelen/index.html - Singer/songwriter - John SutherlandJohn Steven SutherlandJohn Steven Sutherland is an American pop singer signed with Fearless Management. Formerly he was a member of an American boy band project called B3.-Beginnings:...
http://www.fearless-management.com/johnsutherland/index.html - Singer - Formerly lead vocalist of B3 - Tim CruzTim CruzTimothy Andrew Cruz also known as Tim Cruz is an American pop singer signed with Fearless Management. He is also in music production and does some modelling as well....
http://www.fearless-management.com/timcruz/index.html - Singer - Formerly vocalist in B3 - Josh McMillan http://www.fearless-management.com/joshmcmillan/index.html- Former Deuce Project singer
- Edison Arthur http://www.fearless-management.com/edisonarthur/index.html - Singer/songwriter
- Misuniverse http://www.fearless-management.com/misuniverse/index.html - Indie rockers
- Marcus MonroeMarcus MonroeMarcus Monroe is an actor/juggler/TV personality currently living in New York City. Marcus was born in 1985 in Milwaukee, Wisconsin. He moved to New York in 2004 to pursue a career in entertainment. Marcus has appeared on many TV shows including MTV's TRL, ABC Family's Switched, Nickelodeon's...
http://www.fearless-management.com/marcusmonroe/index.html - Extreme juggler/actor - Veronica Antico http://www.fearless-management.com/veronicaantico/index.html - Francophone artist
- Sophie B. HawkinsSophie B. HawkinsSophie Ballantine Hawkins is an American singer, songwriter, musician and painter. Her biggest hits are "Damn I Wish I Was Your Lover", "Right Beside You", and "As I Lay Me Down".- Career :...
- International singer - Stephanie D.http://www.fearless-management.com/stephanied/index.html - American singer
Management philosophy
Fearless Management strays from the traditional managementManagement
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
model in that it is run like an ad hoc agency, with a strategy Janus describes as more marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
than management. He explains, "The one thing that was missing in the music business was people didn't really know how to market artists. Instead of managing them, they should market them. I see that the branding of an artist should be no different from any other product." Fearless' branding
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
process will ultimately include grooming acts and then pairing them with endorsement
Endorsement
Endorsement may refer to:*Testimonial in advertising, written or spoken statement endorsing a product*Political endorsement*a form added to an insurance policy, modifying the terms...
s and other companies on projects where they can share in each other's marketing equity. The foundation of Fearless' philosophy, however, is Janus' desire and ability to keep an ear to the ground and listen to what young people want. In keeping with this philosophy, he assembled a small team of tapped-in young people between the ages of 18 and 25 to help him manage, develop and produce Fearless clients. Janus adds, "If you don't have youth culture on your side, you won't be anywhere in 20 years. Young America will support anyone who doesn't take them for idiots."
External links
