Fendi is an Italian

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 high fashion house best known for its "baguette" handbag

Handbag

A handbag, or purse in American English, is a handled medium-to-large bag that is often fashionably designed, typically used by women, to hold personal items such as wallet/coins, keys, cosmetics, a hairbrush, pepper spray, cigarettes, mobile phone etc....

s. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH

LVMH

LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...

. Karl Lagerfeld

Karl Lagerfeld

Karl Lagerfeld is a German fashion designer, artist and photographer based in Paris. He has collaborated on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel...

 is the creative director.

Furs

Naomi Campbell

Naomi Campbell

Naomi Campbell is a British model. Scouted at the age of 15, she established herself among the top three most recognisable and in-demand models of the late 1980s and early 1990s, and she was one of six models of her generation declared "supermodels" by the fashion world...

 was fired from her position as a People for the Ethical Treatment of Animals

People for the Ethical Treatment of Animals

People for the Ethical Treatment of Animals is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. A non-profit corporation with 300 employees and two million members and supporters, it claims to be the largest animal rights...

 spokesperson in 1997 for wearing fur at a Fendi fashion show.

Fragrances

Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women). The latest, "Fan di Fendi", was released in August 2010.

Eyewear

Fendi's eyewear line is licensed to Marchon Eyewear

Marchon Eyewear

Marchon Eyewear is a United States-based manufacturer and distributor of eyewear. Founded in 1983, the company's portfolio includes several licensed brands in addition to its own house brands...

 and includes prescription eyeglasses

Glasses

Glasses, also known as eyeglasses , spectacles or simply specs , are frames bearing lenses worn in front of the eyes. They are normally used for vision correction or eye protection. Safety glasses are a kind of eye protection against flying debris or against visible and near visible light or...

 and sunglasses

Sunglasses

Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that...

 in addition to non-prescription sunglasses.

Timepieces

Fendi currently licenses the production of watch

Watch

A watch is a small timepiece, typically worn either on the wrist or attached on a chain and carried in a pocket, with wristwatches being the most common type of watch used today. They evolved in the 17th century from spring powered clocks, which appeared in the 15th century. The first watches were...

es to Taramax in which it has a controlling interest, these feature Swiss movements

Swiss Made

Swiss Made is a label used to indicate that a product was made in Switzerland.-Overview:The wording was formally adopted in the late 19th century and is unique in that most other countries use the phrase "Made in ". The most obvious place where the label is found is on Swiss watches...

.

Writing instruments

Fendi licensed their name and logo to Cross Pens in 1989, but by 2000 this deal appeared to have lapsed.

External links

• Official Homepage
• Harpers Bazaar Interview with Fendi designer Silvia Venturini
• Fendi in Vogue's Style.com Designer Directory