Fenway Sports Group
Encyclopedia
Fenway Sports Management (FSM) is a company headquartered in Boston, Massachusetts established by Fenway Sports Group
(FSG) in 2004. It styles itself as a "new kind of sports marketing
agency," created by FSG to expand its footprint beyond its most famous holdings, the Boston Red Sox
of Major League Baseball
and Fenway Park
. FSM has entered into an exclusive sponsorship sales agreement with Boston College
's major intercollegiate sports in 2004 and as of 2009 counted BC, Major League Baseball, the Red Sox, the Deutsche Bank
PGA
golf championship, and Professional Bull Riders among its client base.
In addition, FSM purchased the Salem Avalanche
, a minor league baseball
franchise in the High Class A Carolina League
, in December 2007. On September 19, 2008, FSM announced that the Salem franchise, eventually renamed the Salem Red Sox, would replace the Lancaster JetHawks
as Boston's High A affiliate in 2009.
In October 2009, Sam Kennedy was promoted to succeed Mike Dee (who became chief executive officer
of the Miami Dolphins
in May 2009) as executive vice president and chief operating officer of the Red Sox, and president of Fenway Sports Management.
In October 2009, FSG announced a new partnership with Fulham
of the English Premiership, with shirt sponsorship to start in 2011.
In April 2011, FSM became the sole marketer of the global rights of NBA superstar LeBron James
, in a management partnership deal with James and his manager Maverick Carter. As part of the deal, James and Carter both became minority stake holders in FSG's Liverpool F.C.
.
Fenway Sports Group
Fenway Sports Management is a company headquartered in Boston, Massachusetts established by Fenway Sports Group in 2004. It styles itself as a "new kind of sports marketing agency," created by FSG to expand its footprint beyond its most famous holdings, the Boston Red Sox of Major League...
(FSG) in 2004. It styles itself as a "new kind of sports marketing
Sports marketing
Sport marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league and the NFL. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third is...
agency," created by FSG to expand its footprint beyond its most famous holdings, the Boston Red Sox
Boston Red Sox
The Boston Red Sox are a professional baseball team based in Boston, Massachusetts, and a member of Major League Baseball’s American League Eastern Division. Founded in as one of the American League's eight charter franchises, the Red Sox's home ballpark has been Fenway Park since . The "Red Sox"...
of Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...
and Fenway Park
Fenway Park
Fenway Park is a baseball park near Kenmore Square in Boston, Massachusetts. Located at 4 Yawkey Way, it has served as the home ballpark of the Boston Red Sox baseball club since it opened in 1912, and is the oldest Major League Baseball stadium currently in use. It is one of two "classic"...
. FSM has entered into an exclusive sponsorship sales agreement with Boston College
Boston College
Boston College is a private Jesuit research university located in the village of Chestnut Hill, Massachusetts, USA. The main campus is bisected by the border between the cities of Boston and Newton. It has 9,200 full-time undergraduates and 4,000 graduate students. Its name reflects its early...
's major intercollegiate sports in 2004 and as of 2009 counted BC, Major League Baseball, the Red Sox, the Deutsche Bank
Deutsche Bank
Deutsche Bank AG is a global financial service company with its headquarters in Frankfurt, Germany. It employs more than 100,000 people in over 70 countries, and has a large presence in Europe, the Americas, Asia Pacific and the emerging markets...
PGA
PGA Tour
The PGA Tour is the organizer of the main men's professional golf tours in the United States and North America...
golf championship, and Professional Bull Riders among its client base.
In addition, FSM purchased the Salem Avalanche
Salem Avalanche
The Salem Red Sox are a minor league baseball team in Salem, Virginia, USA, an independent city adjacent to Roanoke, Virginia. They are a Class High-A team in the Carolina League and are a farm team of the Boston Red Sox...
, a minor league baseball
Minor league baseball
Minor league baseball is a hierarchy of professional baseball leagues in the Americas that compete at levels below Major League Baseball and provide opportunities for player development. All of the minor leagues are operated as independent businesses...
franchise in the High Class A Carolina League
Carolina League
The Carolina League is a minor league baseball affiliation which operates in the South Atlantic Coast of the United States. Before 2002, it was classified as a "High A" league, indicating its status as a Class A league with the highest level of competition within that classification, and the fifth...
, in December 2007. On September 19, 2008, FSM announced that the Salem franchise, eventually renamed the Salem Red Sox, would replace the Lancaster JetHawks
Lancaster JetHawks
The Lancaster JetHawks are a minor league baseball team of the California League located in Lancaster, California. The team is named for the city's association with the aerospace industry and plays its home games at Clear Channel Stadium...
as Boston's High A affiliate in 2009.
In October 2009, Sam Kennedy was promoted to succeed Mike Dee (who became chief executive officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
of the Miami Dolphins
Miami Dolphins
The Miami Dolphins are a Professional football team based in the Miami metropolitan area in Florida. The team is part of the Eastern Division of the American Football Conference in the National Football League...
in May 2009) as executive vice president and chief operating officer of the Red Sox, and president of Fenway Sports Management.
In October 2009, FSG announced a new partnership with Fulham
Fulham F.C.
Fulham Football Club is a professional English Premier League club based in southwest London Fulham, in the London Borough of Hammersmith and Fulham. Founded in 1879, they play in the Premier League, their 11th current season...
of the English Premiership, with shirt sponsorship to start in 2011.
In April 2011, FSM became the sole marketer of the global rights of NBA superstar LeBron James
LeBron James
LeBron Raymone James is an American professional basketball player for the Miami Heat of the National Basketball Association . Nicknamed "King James", he was a three-time "Mr. Basketball" of Ohio in high school, and was highly promoted in the national media as a future NBA superstar while a...
, in a management partnership deal with James and his manager Maverick Carter. As part of the deal, James and Carter both became minority stake holders in FSG's Liverpool F.C.
Liverpool F.C.
Liverpool Football Club is an English Premier League football club based in Liverpool, Merseyside. Liverpool has won eighteen League titles, second most in English football, seven FA Cups and a record seven League Cups...
.