Fiera Milano
Encyclopedia
FieraMilano SpA is a trade fair
and exhibition
organiser headquartered in Milan
, Italy
. It is the most important trade fair organiser in Italy and one of the largest in the world.
The company started operation on 1 October 2000 and has been listed on Borsa Italiana
(STAR segment) since 12 December 2002.
FieraMilano mainly operates in the fields of management and organisation of exhibitions, trade fairs and conferences. It hosts about seventy shows (of which about one third directly organized) and 30,000 exhibitors every year.
Most notably, FieraMilano owns and manages important infrastructures in Milan: Fieramilanocity, MiCo and Fieramilano, the latter being one of the biggest fairground in the world.
, and in time for the opening of the Simplon Tunnel
. The fairground at that time extended over the current area and the nearby Sempione Park.
In 1923 the fairground, at that time Fiera Campionaria, was moved permanently in the historical zone, of which Fieramilanocity now occupies a part. Western wing opened in 1997, in place of the old Alfa Romeo
factory at Portello.
Since 2000, the infrastructure is managed by the new company Fiera Milano Spa and in 2005 the new Fieramilano opened in Rho. The old fairground in Milan was partially dismantled between 2007 and 2008.
, Milan Furniture and Craft Fair; EICMA
, Milan Motorcycle Show; SMAU
computer expo; BIT, the International Tourism Exchange; BIMEC, Biennial for mechatronics, and EMO
, Machine Tool World Expo.
, near the A4 motorway, west of Milan.
Opened in 2005 with an investment of €755 million, the complex designed by architect Massimiliano Fuksas
includes eight pavilion
s for a total of 345000 m² (412,616.6 sq yd) of gross covered exhibition space and 60000 m² (71,759.4 sq yd) of outdoor space, making it one of the largest centers in the world.
The exhibition area is connected to the city center through Milan Metro Line 1 stop Rho Fiera
. A suburban railway station
is also present.
The vicinity and the interior of the complex will be the site of Expo 2015
.
residential and business district. The area is served by Milan Metro
and by the suburban railway
.
Even though the big part of the fairground has been moved to Rho, FieraMilanoCity continues to host smaller exhibitions with more limited logistical requirements, in addition to events that cannot be held outside the city.
Trade fair
A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities...
and exhibition
Exhibition
An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition halls, and World's Fairs...
organiser headquartered in Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
. It is the most important trade fair organiser in Italy and one of the largest in the world.
The company started operation on 1 October 2000 and has been listed on Borsa Italiana
Borsa Italiana
The Borsa Italiana S.p.A., based in Milan, is Italy's main stock exchange. It was privatised in 1997 and is a part of the London Stock Exchange Group plc since 2007. In 2005, the companies listed on the Borsa were worth US$890 billion...
(STAR segment) since 12 December 2002.
FieraMilano mainly operates in the fields of management and organisation of exhibitions, trade fairs and conferences. It hosts about seventy shows (of which about one third directly organized) and 30,000 exhibitors every year.
Most notably, FieraMilano owns and manages important infrastructures in Milan: Fieramilanocity, MiCo and Fieramilano, the latter being one of the biggest fairground in the world.
History
The first fair ground in Milan was opened in 1906, as the area of a World's fairWorld's Fair
World's fair, World fair, Universal Exposition, and World Expo are various large public exhibitions held in different parts of the world. The first Expo was held in The Crystal Palace in Hyde Park, London, United Kingdom, in 1851, under the title "Great Exhibition of the Works of Industry of All...
, and in time for the opening of the Simplon Tunnel
Simplon Tunnel
The Simplon Tunnel is an Alpine railway tunnel that connects the Swiss town of Brig with Domodossola in Italy, though its relatively straight trajectory does not run under Simplon Pass itself. It actually consists of two single-track tunnels built nearly 20 years apart...
. The fairground at that time extended over the current area and the nearby Sempione Park.
In 1923 the fairground, at that time Fiera Campionaria, was moved permanently in the historical zone, of which Fieramilanocity now occupies a part. Western wing opened in 1997, in place of the old Alfa Romeo
Alfa Romeo
Alfa Romeo Automobiles S.p.A. is an Italian manufacturer of cars. Founded as A.L.F.A. on June 24, 1910, in Milan, the company has been involved in car racing since 1911, and has a reputation for building expensive sports cars...
factory at Portello.
Since 2000, the infrastructure is managed by the new company Fiera Milano Spa and in 2005 the new Fieramilano opened in Rho. The old fairground in Milan was partially dismantled between 2007 and 2008.
Events
Among the most prominent events held in the fairground of Fiera Milano are the annual Salone del MobileSalone del Mobile
The Milan Furniture Fair is a furniture fair held annually in Milan. It is the largest trade fair of its kind in the world. The show showcases the latest in furniture and design from countries around the world....
, Milan Furniture and Craft Fair; EICMA
EICMA
EICMA , or the Milan Motorcycle Show is an annual trade show in Milan, Italy featuring motorcycles. The 2008 show drew over half a million visitors. The show is frequently used by manufacturers to debut new models....
, Milan Motorcycle Show; SMAU
SMAU
SMAU is a computer expo in Italy, held annually at FieraMilano exhibition centre, Milan since 1967.- External links :* *...
computer expo; BIT, the International Tourism Exchange; BIMEC, Biennial for mechatronics, and EMO
EMO (trade show)
The Exposition Mondiale de la Machine Outil , or “EMO” is a bi-annual European trade show for the metal working industry...
, Machine Tool World Expo.
Fieramilano
Fieramilano is a fairground located in an area on the border between the towns of Rho and PeroPero
In Greek mythology, Pero was a daughter of Neleus and Chloris, and the wife of her cousin Bias. Her sons included Areius, Leodocus, and Talaus. The story of Pero is mentioned in Book XI of Homer's Odyssey. Pero's beauty attracted many suitors, but Neleus, her father, refused to give his daughter...
, near the A4 motorway, west of Milan.
Opened in 2005 with an investment of €755 million, the complex designed by architect Massimiliano Fuksas
Massimiliano Fuksas
Massimiliano Fuksas is an Italian architect, born in Rome in 1944 to an Jewish Lithuanian father and Italian Catholic mother. He received his degree in architecture from the La Sapienza University in 1969 in Rome, where he opened his first office. Subsequent offices were opened in Paris and Vienna...
includes eight pavilion
Pavilion
In architecture a pavilion has two main meanings.-Free-standing structure:Pavilion may refer to a free-standing structure sited a short distance from a main residence, whose architecture makes it an object of pleasure. Large or small, there is usually a connection with relaxation and pleasure in...
s for a total of 345000 m² (412,616.6 sq yd) of gross covered exhibition space and 60000 m² (71,759.4 sq yd) of outdoor space, making it one of the largest centers in the world.
The exhibition area is connected to the city center through Milan Metro Line 1 stop Rho Fiera
Rho Fiera (Milan Metro)
Rho Fiera is a station on Line 1 of Milan Metro in Rho, Lombardy, Italy. The station opened in 2005, to provide service to the FieraMilano exhibitition centre, at the current western terminus of the line. The station is outside the urban area of Milan and is therefore subject to the an extra fare...
. A suburban railway station
Milan Suburban Railway Network
The Milan suburban railway network is a commuter rail system serving the metropolitan area of Milan, Italy.The system comprises 10 lines serving 100 stations, for a total length of 324 km....
is also present.
The vicinity and the interior of the complex will be the site of Expo 2015
Expo 2015
Expo 2015 is the next scheduled Universal Exposition after Expo 2010, and will be hosted by Milan, Italy. On November 23, 2010, the event was officially announced by the Bureau of International Expositions, after that the BIE assembly in Paris had decided in favour of the Milanese candidature on...
.
Fieramilanocity
Fieramilanocity is Milan's old trade fair, located near the city center. The current area is only a part of the historic fairground, since a big portion has been dismantled between 2007 and 2008 to make room for the new CityLifeCityLife (Milan)
CityLife is a development under construction in Milan, Italy.Construction works are carried out by a group of companies , that won the international tender for the redevelopment of the historic neighborhood of Fiera Milano with an offer of €523 million...
residential and business district. The area is served by Milan Metro
Milan Metro
The Milan Metro is the rapid transit system serving Milan, Italy, operated by Azienda Trasporti Milanesi. Milan metro is the longest metro system in Italy, and is the core of the Milan Transportation System...
and by the suburban railway
Milan Suburban Railway Network
The Milan suburban railway network is a commuter rail system serving the metropolitan area of Milan, Italy.The system comprises 10 lines serving 100 stations, for a total length of 324 km....
.
Even though the big part of the fairground has been moved to Rho, FieraMilanoCity continues to host smaller exhibitions with more limited logistical requirements, in addition to events that cannot be held outside the city.