The Film Guild Cinema was a movie house designed by notable architectural theoretician and De Stijl

De Stijl

De Stijl , propagating the group's theories. Next to van Doesburg, the group's principal members were the painters Piet Mondrian , Vilmos Huszár , and Bart van der Leck , and the architects Gerrit Rietveld , Robert van 't Hoff , and J.J.P. Oud...

 member, Frederick Kiesler. It was located at 52 W. 8th St. in Greenwich Village

Greenwich Village

Greenwich Village, , , , .in New York often simply called "the Village", is a largely residential neighborhood on the west side of Lower Manhattan in New York City. A large majority of the district is home to upper middle class families...

, New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. It was built in 1929.

Kiesler, in writing about the new design for the cinema, billed it as "The first 100% cinema". The cinema was replaced by the 8th St. Playhouse which, after owner Steve Hirsch died in 1986, was taken over by BS Moss, then United Artists, and finally by City Cinemas, until the cinema closed in the early 1990s. The theater was known for its quirky film festivals and for its nightly midnight movies, most famously, The Rocky Horror Picture Show with the world-famous 8th Street Playhouse Floorshow.

The building was used as the New York location of the Philadelphia TLA Video chain, a video rental store specializing in non-mainstream film until 2004. The building has been vacant since (as of April 2011).