Firmin Bouisset
Overview
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
painter
Painting
Painting is the practice of applying paint, pigment, color or other medium to a surface . The application of the medium is commonly applied to the base with a brush but other objects can be used. In art, the term painting describes both the act and the result of the action. However, painting is...
, poster artist and printmaker. He was born to a working class family in the town of Moissac
Moissac
Moissac is a commune in the Tarn-et-Garonne department in the Midi-Pyrénées region in southern France. It is famous world-wide mostly for the artistic heritage handed down by the ancient Saint-Pierre Abbey.-History:...
in the Tarn-et-Garonne
Tarn-et-Garonne
Tarn-et-Garonne is a French department in the southwest of France. It is traversed by the Rivers Tarn and Garonne, from which it takes its name.-History:...
département in southwestern France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
. As an artist, Firmin Bouisset specialized in painting children subjects and did a number of illustrated books such as La Petite Ménagère (The Little Housekeeper) in 1890.
At a time when poster
Poster
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...
s were a popular form of advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, Bouisset created posters with enduring images for a number of different French food companies such as Maggi
Maggi
Maggi is a Nestlé brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. It quickly became a pioneer of industrial food production, aiming at...
and Lefèvre-Utile For the latter company, he used their LU initials as an ad logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
as part of an 1897 poster image for a line of butter biscuits featuring "The Little Schoolboy" (French: Petit Ecolier) of which a variation is still being used by the company today.
Unanswered Questions
