Flair Leisure Products plc are a British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 distributor of children's toys located in Cheam

Cheam

Cheam is a large suburban village close to Sutton in the London Borough of Sutton, England, and is located close to the southern boundary between Greater London and Surrey. It is divided into two main areas: North Cheam and Cheam Village. North Cheam includes more retail shops and supermarkets,...

, Surrey

Surrey

Surrey is a county in the South East of England and is one of the Home Counties. The county borders Greater London, Kent, East Sussex, West Sussex, Hampshire and Berkshire. The historic county town is Guildford. Surrey County Council sits at Kingston upon Thames, although this has been part of...

.

Flair was founded in 1999 by former K'NEX

K'NEX

K'Nex is a brand name of a construction toy system invented by Joel Glickman, designed and produced by Industries of Hatfield, Pennsylvania, USA. Currently Michael Araten is the president of the organization. The name is, presumably, a phonetic variation of connects, and is pronounced the same way...

 executives, Peter Brown, Simon Hedge and Carl Moran. The annual turnover was £1.8m in 1999 and had increased to £30.7m by 2008/9.

Flair is notable for its toy range which includes:

• Sylvanian Families
  Sylvanian Families
  is the name of a line of video games and anthropomorphic collectible toy flocked plastic figures, created by the Japanese company Epoch in 1985 and distributed worldwide by a number of companies...
  
  
• Etch A Sketch
  Etch A Sketch
  Etch A Sketch is a registered trademark for a mechanical drawing toy manufactured by the Ohio Art Company.An Etch A Sketch is a thick, flat gray screen in a plastic frame. There are two knobs on the front of the frame in the lower corners. Twisting the knobs moves a stylus that displaces aluminium...
  
  
• Plasticine
  Plasticine
  Plasticine, a brand of modelling clay, is a putty-like modelling material made from calcium salts, petroleum jelly and aliphatic acids. The name is a registered trademark of Flair Leisure Products plc...
  
  
• Gormiti
  Gormiti
  “Gormiti: The Invincible Lords of Nature” , later changed to "Gormiti: The Lords of Nature Return!", is a toy property based primarily on 2-inch tall non-articulated mini figures with a trading card game play aspect...
  
  
• Sticklebricks

It is well known for its Arts and Crafts products.

Flair was acquired by the Giochi Preziosi group in March 2008.