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Flake (chocolate)
Encyclopedia
Flake is a brand of chocolate bar currently manufactured by Cadbury
and consists of thinly folded Dairy Milk, milk chocolate.
The product was first developed in 1920 and was founded by an employee of Cadburys. When the excess from the moulds was drained off, it fell off in a stream and created folded chocolate with flaking properties.
Since 1922 in Britain
, Australia
and Ireland
ice cream vendors serve "99 Flake
s" which are vanilla
soft serve ice cream in a wafer cone in which a half size Flake bar is inserted in the top. Screwballs
are similar but have a plastic cone rather than a wafer.
In late 2007, the entire Flake range was given a packaging revamp, giving the brand a more contemporary look, geared even further to females.
. In the UK, the adverts showed people - almost always women - enjoying a Flake whilst relaxing.
The Flake Girl became famous as a symbol of indulgence and secret pleasure. Her emphasis - to a raspingly emotional jingle ("Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before"), voted third most memorable of all time. - was on allowing herself a guilt-free luxury. However, many saw in the delicacy with which she nibbled the crumbly chocolate bar, more than a hint of sexual pleasure. That, of course, was why it was so successful. In the 1970s, an advert was taken off air following complaints about the suggestive manner in which the woman bit into the bar.
The Flake song was composed by UK jingle writer Ronnie Bond. Who also composed "Tasty tasty very very tasty" for Bran Flakes, and "I'd rather have a bowl of Co-Co Pops" for Co-Co Pops. Ronnie has recently released the album "Songs in the Key of F".
In 1983, UK prog-rock band Twelfth Night
included an impromptu song as part of an encore, to the tune of the flake jingle, "Only the crumbliest, flakiest skin, remains on your body after nuclear war...".
In 1999, a tribute commercial to the Flake Girls of decades past was released, much to the delight of nostalgic fans. The montage began with a clip of the very first Flake Girl commercial from 1959, followed by a 1965 clip of a girl relaxing in a rowing boat whilst being pestered by a cheeky swan
for a peck of her Flake bar. The next clip showed the 1973 ad of a doe-eyed artist in a field of poppies painting a watercolour and indulging in a Flake bar, before being caught in a summer shower. This was followed by a clip of the exotic 1987 ad in which a restless woman in silk negligee reposes on a window sill on a sultry night, indulging in a Flake bar whilst a gecko lizard is noted crawling over a ringing telephone. Next was a clip of the classical 1991 Flake ad in which a woman sporting a dark, cropped hairstyle (resembling Demi Moore
and Enya
's hair at the time) reposes in an overflowing bath tub in a great painted hall. Lastly, this tribute montage commercial ended with the latest Flake Girl ad (1999), featuring a Paris
ienne relaxing in a summery garden overlooking the Eiffel Tower
. As she bites into the Flake bar in her ice-cream, the garden sprinklers are set off and she is drenched in refreshing water.
The Flake girl was finally killed-off after 40 years, in 2004 However, in 2005 she was found to have a 19% recall in the UK population, leading to a revival in 2007. The new advert featured Australian model Alyssa Sutherland
eating a Flake in a convertible during a shower of rain.
UK singer Joss Stone
is the new Flake girl of 2008 - the first non-model
to promote the product. In the television commercial
she is seen breaking off a small piece of Flake before popping it into her mouth and brushing the crumbs off her blouse whilst softly singing the Flake theme song.
Magazine and Billboard ads show the new campaign "Succumb to the crumb", with a piece of flake on a lady's tongue.
On 8 June 2010, a new advertisement (first aired on Channel 4
) saw a woman float around on a black background. Whilst part of 'The Flake girl' series, there is no mention of any text or slogan aside from the image of the bar at the end of the advertisement, and the familiar music jingle is replaced by a haunting piano piece.
Cadbury
-Businesses:*Cadbury Adams, the company's North American subsidiary*Cadbury Ireland, the company's Irish subsidiary*Cadbury UK, the company's UK subsidiary*Cadbury India, the company's Indian subsidiary*Cadbury New Zealand, the company's New Zealand subsidiary...
and consists of thinly folded Dairy Milk, milk chocolate.
The product was first developed in 1920 and was founded by an employee of Cadburys. When the excess from the moulds was drained off, it fell off in a stream and created folded chocolate with flaking properties.
Since 1922 in Britain
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
ice cream vendors serve "99 Flake
99 Flake
thumb|right|250px|A 99 FlakeA 99 Flake can refer to an ice cream cone with a Cadbury Flake inserted in it; a specially produced Flake bar for this purpose; or a wrapped ice cream cone product marketed by Cadbury. It was originally designed to be a cuboid, and fit into a wafer...
s" which are vanilla
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
soft serve ice cream in a wafer cone in which a half size Flake bar is inserted in the top. Screwballs
Screwball (ice cream)
A screwball is a type of ice cream that first appeared in the 1970s. It consists of a cone of flavoured ice cream inside a conical, plastic cup with a gumball at the bottom. The flavour of the ice cream is usually raspberry ripple, with a ball of bubblegum at the bottom. Several prominent brands...
are similar but have a plastic cone rather than a wafer.
Variations
Several varieties of Flake have been produced over the years, including:- Flake Noir - a dark chocolate flake bar
- Flake Snow - a white chocolateWhite chocolateWhite chocolate is a confectionery derivative of chocolate. It commonly consists of cocoa butter, sugar, milk solids and salt, and is characterized by a pale yellow or ivory appearance...
flake bar dipped into milk chocolate. (Previously known as SnowflakeCadbury SnowflakeCadbury Snowflake is a chocolate bar manufactured by Cadbury.Launched in 2000, it is a crumbly flaked white chocolate inside covered in smooth milk chocolate...
until 2003) Launched 2000 and discontinued in 2008.
- Flake Dipped - milk chocolate flake dipped into milk chocolate (resembles a larger version of Twirl). Launched 2003. also known as Flake Luxury.
- Flake Praline - milk chocolate flake with pralinePralinePraline is a family of confections made from nuts and sugar syrup.-Europe:As originally inspired in France at the Château of Vaux-le-Vicomte by the cook of the 17th-century sugar industrialist Marshal du Plessis-Praslin , early pralines were whole almonds individually coated in caramelized sugar,...
. Launched 2004.
- Flake Dark - dark chocolate flake covered in dark chocolate. Launched 2006.
- Flake Bar
- Flake Allure - a milk chocolate flake half enrobed in rich truffle and milk chocolate. Launched 2011. limited edition.
- Orange Flake - orangeOrange (fruit)An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....
-flavoured milk chocolate flake (available in South AfricaSouth AfricaThe Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
)
- Flake Mint - flake which has a pale green mintMenthaMentha is a genus of flowering plants in the family Lamiaceae . The species are not clearly distinct and estimates of the number of species varies from 13 to 18. Hybridization between some of the species occurs naturally...
-flavoured centre. In South Africa it is a mint-flavoured milk chocolate flake with no colouring.
- 99 flake cone- this is a waffle cone style pre made ice cream, it plays off of the traditional 99 flake99 Flakethumb|right|250px|A 99 FlakeA 99 Flake can refer to an ice cream cone with a Cadbury Flake inserted in it; a specially produced Flake bar for this purpose; or a wrapped ice cream cone product marketed by Cadbury. It was originally designed to be a cuboid, and fit into a wafer...
bought from ice cream vendors.
- Flake mcflurry original- a mcflurry with crushed bits of flake and chocolate. limited edition run along with raspberry flake mcflurry.
- Flake mcflurry raspberry- a mcflurry with crushed bits of flake, chocolate and raspberry juice. limited edition run along with original flake mcflurry.
In late 2007, the entire Flake range was given a packaging revamp, giving the brand a more contemporary look, geared even further to females.
Advertising
The product gained some notoriety for its highly sensual advertisingAdvertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
. In the UK, the adverts showed people - almost always women - enjoying a Flake whilst relaxing.
The Flake Girl became famous as a symbol of indulgence and secret pleasure. Her emphasis - to a raspingly emotional jingle ("Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before"), voted third most memorable of all time. - was on allowing herself a guilt-free luxury. However, many saw in the delicacy with which she nibbled the crumbly chocolate bar, more than a hint of sexual pleasure. That, of course, was why it was so successful. In the 1970s, an advert was taken off air following complaints about the suggestive manner in which the woman bit into the bar.
The Flake song was composed by UK jingle writer Ronnie Bond. Who also composed "Tasty tasty very very tasty" for Bran Flakes, and "I'd rather have a bowl of Co-Co Pops" for Co-Co Pops. Ronnie has recently released the album "Songs in the Key of F".
In 1983, UK prog-rock band Twelfth Night
Twelfth Night (band)
Twelfth Night are an English neo-progressive rock band of the 1980s, reformed in 2007.-Formation:The seeds of Twelfth Night were sown when guitarist Andy Revell and drummer Brian Devoil joined forces on 23 February 1978 to win a talent competition at Reading University. The road crew included Geoff...
included an impromptu song as part of an encore, to the tune of the flake jingle, "Only the crumbliest, flakiest skin, remains on your body after nuclear war...".
Swan
Swans, genus Cygnus, are birds of the family Anatidae, which also includes geese and ducks. Swans are grouped with the closely related geese in the subfamily Anserinae where they form the tribe Cygnini. Sometimes, they are considered a distinct subfamily, Cygninae...
for a peck of her Flake bar. The next clip showed the 1973 ad of a doe-eyed artist in a field of poppies painting a watercolour and indulging in a Flake bar, before being caught in a summer shower. This was followed by a clip of the exotic 1987 ad in which a restless woman in silk negligee reposes on a window sill on a sultry night, indulging in a Flake bar whilst a gecko lizard is noted crawling over a ringing telephone. Next was a clip of the classical 1991 Flake ad in which a woman sporting a dark, cropped hairstyle (resembling Demi Moore
Demi Moore
Demi Guynes Kutcher , known professionally as Demi Moore, is an American actress. After minor roles in film and a role in the soap opera General Hospital, Moore established her career in films such as St...
and Enya
Enya
Enya is an Irish singer, instrumentalist and songwriter. Enya is an approximate transliteration of how Eithne is pronounced in the Donegal dialect of the Irish language, her native tongue.She began her musical career in 1980, when she briefly joined her family band Clannad before leaving to...
's hair at the time) reposes in an overflowing bath tub in a great painted hall. Lastly, this tribute montage commercial ended with the latest Flake Girl ad (1999), featuring a Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
ienne relaxing in a summery garden overlooking the Eiffel Tower
Eiffel Tower
The Eiffel Tower is a puddle iron lattice tower located on the Champ de Mars in Paris. Built in 1889, it has become both a global icon of France and one of the most recognizable structures in the world...
. As she bites into the Flake bar in her ice-cream, the garden sprinklers are set off and she is drenched in refreshing water.
The Flake girl was finally killed-off after 40 years, in 2004 However, in 2005 she was found to have a 19% recall in the UK population, leading to a revival in 2007. The new advert featured Australian model Alyssa Sutherland
Alyssa Sutherland
Alyssa Sutherland is an Australian-born actress and model born in Brisbane in 1982, and now based in New York City.Her modeling career began when she won the 1997 annual Bonne Belle model search of Girlfriend, a teen magazine in Australia...
eating a Flake in a convertible during a shower of rain.
UK singer Joss Stone
Joss Stone
Jocelyn Eve Stoker , better known by her stage name Joss Stone, is an English soul singer-songwriter and actress. Stone rose to fame in late 2003 with her multi-platinum debut album, The Soul Sessions, which made the 2004 Mercury Prize shortlist...
is the new Flake girl of 2008 - the first non-model
Model (person)
A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....
to promote the product. In the television commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
she is seen breaking off a small piece of Flake before popping it into her mouth and brushing the crumbs off her blouse whilst softly singing the Flake theme song.
Magazine and Billboard ads show the new campaign "Succumb to the crumb", with a piece of flake on a lady's tongue.
On 8 June 2010, a new advertisement (first aired on Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
) saw a woman float around on a black background. Whilst part of 'The Flake girl' series, there is no mention of any text or slogan aside from the image of the bar at the end of the advertisement, and the familiar music jingle is replaced by a haunting piano piece.