Flavors is a 2004 romantic comedy film concerning Indian immigrants in America. It was written and directed by Raj Nidimoru and Krishna DK and is their second collaboration after Shaadi.com (2001).

Plot

Flavors tells the stories of 13 different main characters in 5 parallel story lines. The marriage of NRI

Non-resident Indian and Person of Indian Origin

A Non-Resident Indian is an Indian citizen who has migrated to another country, a person of Indian origin who is born outside India, or a person of Indian origin who resides permanently outside India. Other terms with the same meaning are overseas Indian and expatriate Indian...

 Rad (Anupam Mittal) to his American fiancée (Jicky Schnee) brings his family to the US where they quickly adapt to American ways. Meanwhile, Kartik (Reef Karim), tries to maintain a long distance relationship with his friend Rachna (Pooja Kumar) and bored housewife Sangita (Sireesha Katragadda) is neglected by her workaholic husband (Gaurang Vyas).

Release

Flavors was an official selection at the Cairo International Film Festival

Cairo International Film Festival

The Cairo International Film Festival is an annual film festival held in Cairo, Egypt. It was established in 1976 and was the first international film festival held in the Arab world...

, the Hamptons International Film Festival

Hamptons International Film Festival

Hamptons International Film Festival was founded to provide a forum for independent filmmakers from around the world to express their vision. The Festival is traditionally held for five days in mid-October in theatre venues from Montauk to Southampton and attracts roughly 15,000 visitors annually...

, the Milan Film Festival, the Hawaii International Film Festival

Hawaii International Film Festival

The Hawaii International Film Festival is a film festival held in the U.S. state of Hawaii. It was started in 1981 by Jeannette Paulson Hereniko and has been held annually in the fall for two weeks...

, the Bangkok International Film Festival

Bangkok International Film Festival

The Bangkok International Film Festival is an international film festival held annually in Bangkok, Thailand, since 2003. In addition to film screenings, seminars, gala events and the Golden Kinnaree Awards.-First years:...

, the San Francisco International Film Festival

San Francisco International Film Festival

San Francisco International Film Festival is the oldest continuously running film festival in the Americas. Organized by the San Francisco Film Society, the International is held each spring for two weeks, presenting an average of 150 films from over 50 countries...

, the Asian American International Film Festival and the Mumbai Film Festival.

Critical reception

Flavors received mostly positive reviews form critics. Vivek Kumar of Rediff said that "Filmmaking is all about captivating your audience; it is the business of filmmaking and Flavors succeeds in this business venture." Screen called it "innovative" and "entertaining" while Dave Kehr of the New York Times termed it "bright, good-spirited and blissfully short".

Box office

In India, Flavors averaged per print and was the second top grosser in metro theatres for its opening week behind Vaastu Shastra

Vaastu Shastra (film)

Vaastu Shastra is a 2004 thriller movie by Ram Gopal Varma starring Susmita Sen and J D Chakravarty in the lead roles. It was a medium rated film. It was released on 22 October 2004, India...

. In the US, the film grossed around $150,000 on 14 screens.

Awards

For their work on Flavors, Nisimoru and Krishna DK received a nomination for Best Emerging Directors at the Asian American International Film Festival in New York. The film also won the President Award at the 2003 Fort Lauderdale International Film Festival. Pooja Kumar received the Screen Actors Guild

Screen Actors Guild

The Screen Actors Guild is an American labor union representing over 200,000 film and television principal performers and background performers worldwide...

 Emerging Actor Award for her performance.

External links

• Review by Chitra Mahesh of the Hindu
  Hindu
  Hindu refers to an identity associated with the philosophical, religious and cultural systems that are indigenous to the Indian subcontinent. As used in the Constitution of India, the word "Hindu" is also attributed to all persons professing any Indian religion...