Florrie
Encyclopedia
Florrie is an English singer-songwriter, drummer and model. Closely associated with the Xenomania
production house, since joining as their in-house drummer in 2008 she has played live and on record for popular artists such as Girls Aloud
and the Pet Shop Boys
. In 2010, she began a solo career. She has drawn positive reaction from the online music community for releasing her own material in collaboration with remixers such as Fred Falke
for download without charge. Several commentators have called Florrie a rising star to watch.
and attended Colston's Girls' School. She took up playing the drums when she was in Greece on a family holiday aged six. As a teenager she played in bands in her home town, eventually moving to London
.
led Florrie to successfully audition as the drummer in the houseband of Xenomania
, the widely successful Kent
-based production house. Alongside playing on tracks by many of the acts that Xenomania worked with, Florrie developed her songwriting and production talents. In early 2011, Florrie's song "Call 911" was used in as the theme song of the Ontario, Canada based web reality show "The Avenue," starring Gregory Gorgeous of YouTube fame. The first mix released of "Call 911" reportedly had over one thousand downloads around the world after only a few days. The Fred Falke
remix of "Panic Attack" became the eighth most downloaded track for March 2010 on the music website BIGSTEREO.
Florrie was announced as the face of Nina
L'Elixir perfume in France on 10 June 2010. The campaign will feature a new version of Blondie
's Sunday Girl
recorded by Florrie and she will feature in television and print advertisements internationally.
In November 2010, Florrie released her debut EP, Introduction, containing the tracks "Call of the Wild", "Give Me Your Love", "Summer Nights" and "Left Too Late", available as a free download off her website and 500 limited 12" vinyl pressings. Music blogs electronic rumors,Dödselectro, Sundtrak, ArjanWrites.com and Popjustice all praised the quality of the music, noted the free availability of the tracks, and expressed interest for future material. Others have identified how the awareness of Florrie's music has been assisted by online social networks and a grassroots strategy. "I think it's really important to have that contact with fans and for them to be able to buy into your world or you as a person without any pressure from a corporation", says Florrie. "It's a better way of doing it because people can feel like they discovered you as opposed to a major label. I want my fans to feel like they have some sort of ownership."
The lead single "Begging Me" from her new EP was released on 28 April 2011. The new EP titled "Experiments" was released on 14 June 2011.
A third EP is due for release later this year.
in the process of recording and singing her own demos, by 2010 Florrie homed in on the sound she wanted. She told PonyStep that "it's going to be a big mixture: Kind of a sixties, organic feel merged with modern pop beats and electronics."
Source:
Xenomania
Xenomania is a British songwriting and production team founded by Brian Higgins and based in Kent, England. Formed after Higgins met Miranda Cooper, Xenomania has written and produced for renowned artists such as Cher, Kylie Minogue, Dannii Minogue, Pet Shop Boys, and Sugababes...
production house, since joining as their in-house drummer in 2008 she has played live and on record for popular artists such as Girls Aloud
Girls Aloud
Girls Aloud are a British and Irish pop girl group based in London. They were created through the ITV1 talent show Popstars The Rivals in 2002. The group consists of Cheryl Cole , Nadine Coyle, Sarah Harding, Nicola Roberts and Kimberley Walsh. They are signed to Fascination Records, a Polydor...
and the Pet Shop Boys
Pet Shop Boys
Pet Shop Boys are an English electronic dance music duo, consisting of Neil Tennant, who provides main vocals, keyboards and occasional guitar, and Chris Lowe on keyboards....
. In 2010, she began a solo career. She has drawn positive reaction from the online music community for releasing her own material in collaboration with remixers such as Fred Falke
Fred Falke
Frédérick "Fred" Falke is a French based house producer and DJ of German origin.Falke started out as a bass player around 1995 before turning his hand to production work in the late 1990s...
for download without charge. Several commentators have called Florrie a rising star to watch.
Childhood and youth
Florrie was born in BristolBristol
Bristol is a city, unitary authority area and ceremonial county in South West England, with an estimated population of 433,100 for the unitary authority in 2009, and a surrounding Larger Urban Zone with an estimated 1,070,000 residents in 2007...
and attended Colston's Girls' School. She took up playing the drums when she was in Greece on a family holiday aged six. As a teenager she played in bands in her home town, eventually moving to London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
.
Career beginnings: 2008-present
A meeting with the manager of Australian singer Gabriella CilmiGabriella Cilmi
Gabriella Lucia Cilmi is an Australian singer-songwriter. In 2008, Cilmi was awarded six ARIA awards including Single of the Year and Best Female Artist....
led Florrie to successfully audition as the drummer in the houseband of Xenomania
Xenomania
Xenomania is a British songwriting and production team founded by Brian Higgins and based in Kent, England. Formed after Higgins met Miranda Cooper, Xenomania has written and produced for renowned artists such as Cher, Kylie Minogue, Dannii Minogue, Pet Shop Boys, and Sugababes...
, the widely successful Kent
Kent
Kent is a county in southeast England, and is one of the home counties. It borders East Sussex, Surrey and Greater London and has a defined boundary with Essex in the middle of the Thames Estuary. The ceremonial county boundaries of Kent include the shire county of Kent and the unitary borough of...
-based production house. Alongside playing on tracks by many of the acts that Xenomania worked with, Florrie developed her songwriting and production talents. In early 2011, Florrie's song "Call 911" was used in as the theme song of the Ontario, Canada based web reality show "The Avenue," starring Gregory Gorgeous of YouTube fame. The first mix released of "Call 911" reportedly had over one thousand downloads around the world after only a few days. The Fred Falke
Fred Falke
Frédérick "Fred" Falke is a French based house producer and DJ of German origin.Falke started out as a bass player around 1995 before turning his hand to production work in the late 1990s...
remix of "Panic Attack" became the eighth most downloaded track for March 2010 on the music website BIGSTEREO.
Florrie was announced as the face of Nina
Nina Ricci (brand)
Nina Ricci is a fashion house founded by Maria "Nina" Ricci and her son Robert in Paris in 1932, and owned by the Spanish beauty and fashion group Puig since 1998. Nina Ricci designed gowns while Robert managed the business and finances. She worked with the fabrics directly on the mannequin to...
L'Elixir perfume in France on 10 June 2010. The campaign will feature a new version of Blondie
Blondie (band)
Blondie is an American rock band, founded by singer Deborah Harry and guitarist Chris Stein. The band was a pioneer in the early American New Wave and punk scenes of the mid-1970s...
's Sunday Girl
Sunday Girl
"Sunday Girl" was a UK number-one single by Blondie for three weeks in May 1979. It was Blondie's second UK number-one single after "Heart of Glass"; it was, however, never released as a single in the US.-Song information:...
recorded by Florrie and she will feature in television and print advertisements internationally.
In November 2010, Florrie released her debut EP, Introduction, containing the tracks "Call of the Wild", "Give Me Your Love", "Summer Nights" and "Left Too Late", available as a free download off her website and 500 limited 12" vinyl pressings. Music blogs electronic rumors,Dödselectro, Sundtrak, ArjanWrites.com and Popjustice all praised the quality of the music, noted the free availability of the tracks, and expressed interest for future material. Others have identified how the awareness of Florrie's music has been assisted by online social networks and a grassroots strategy. "I think it's really important to have that contact with fans and for them to be able to buy into your world or you as a person without any pressure from a corporation", says Florrie. "It's a better way of doing it because people can feel like they discovered you as opposed to a major label. I want my fans to feel like they have some sort of ownership."
The lead single "Begging Me" from her new EP was released on 28 April 2011. The new EP titled "Experiments" was released on 14 June 2011.
A third EP is due for release later this year.
Musical style
With encouragement from Brian HigginsBrian Higgins (producer)
Brian Thomas Higgins is a British music producer who has written and produced albums and tracks for several highly successful pop music singers and groups, most notably Girls Aloud, through his Xenomania production group...
in the process of recording and singing her own demos, by 2010 Florrie homed in on the sound she wanted. She told PonyStep that "it's going to be a big mixture: Kind of a sixties, organic feel merged with modern pop beats and electronics."
Singles
- 2010: "Give Me Your Love"
- 2011: "Begging Me"
- 2011: "I Took A Little Something"
Source: